{"id":1937,"date":"2016-07-28T16:13:31","date_gmt":"2016-07-28T14:13:31","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=1937"},"modified":"2025-01-21T10:27:02","modified_gmt":"2025-01-21T09:27:02","slug":"copy-and-prospects","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/copy-and-prospects\/","title":{"rendered":"What Should Go First: Cold Email Copy or Prospect Base? (free PDF included)"},"content":{"rendered":"

How do you start your cold email campaigns? Do you look for prospects first \u2013 or do you write your emails first? The order here should not be random, so the answer to the question: \u201cwhat should go first?<\/em>\u201d really does matter. But the answer appears more complicated than you might think.<\/p>\n

** Click here if you want your PDF now **<\/a><\/strong><\/h4>\n

Before we try to answer, let\u2019s take a look at the pros and cons of the 2\u00a0approaches to the process of creating cold email campaigns: \u201ccopy first\u201d, and \u201cprospects first\u201d.<\/span>
\n<\/span><\/p>\n

\u201cStart with the copy\u201d approach<\/span><\/h2>\n

In short, that\u2019s when you sit down and, with your <\/span>ICP<\/span> in mind, you try to come up with the actual words you will then put into your emails. <\/span><\/p>\n

Pros<\/span><\/h3>\n