{"id":1809,"date":"2016-05-19T12:52:12","date_gmt":"2016-05-19T12:52:12","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=1809"},"modified":"2025-03-28T13:41:23","modified_gmt":"2025-03-28T12:41:23","slug":"6-trends-in-cold-email","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/6-trends-in-cold-email\/","title":{"rendered":"6 Trends in Cold Email that Will Help You Get New Clients Abroad"},"content":{"rendered":"

We\u2019re witnessing\u00a0the renaissance of B2B cold emailing<\/span> in outbound lead generation and sales<\/span>. For the last several years cold calling 2.0, described in the famous <\/span>Predictable Revenue<\/span><\/i> by Aaron Ross, is becoming increasingly popular in the US and Western Europe. It appears, however, that the method requires more and more advanced tactics to be equally effective as it was only a few years ago.<\/span><\/p>\n

Email recipients have learned to recognize sales<\/span> emails in a split second, and simply ignore them. Does that mean cold emailing<\/span><\/a> doesn\u2019t work anymore? It doesn\u2019t, if you still follow the assumptions salespeople<\/span> followed 10 years ago. Below you\u2019ll find 6 trends in cold email that you need to take into consideration if you really want to see positive replies nowadays.<\/span><\/p>\n

6 Trends in Cold Email that You Can’t Miss<\/h2>\n

1. Invest in Quality of Contacts, Not Quantity of Emails<\/strong><\/h3>\n

Don\u2019t send the very same message to thousands of recipients who you know nothing about (except for their email address). The \u201cspaghetti on the wall\u201d tactic does not work because, all in all, it\u2019s not very different from SPAM.<\/span><\/p>\n

Instead of sending 10 000 emails at random, send 100 personalized messages only to specifically selected prospects. Address only those who perfectly match your ideal customer profile.<\/span><\/p>\n

A well-prepared cold email campaign should bring you a 20-30% reply rate. It means you\u2019ll start a B2B relation with at least 20 people out of every 100 you\u2019ve contacted.<\/span><\/p>\n

Sending 10K emails at random not only won’t\u00a0bring you any positive outcome, but it may also cause your email address to be added to\u00a0an anti-spam blacklist. As a result, none of\u00a0the emails sent from any of the\u00a0addresses\u00a0on your domain will be delivered to their recipients.<\/span><\/p>\n

A good practice is to send around 100-150 emails a week per a salesperson<\/span>.<\/p>\n

2. Send to the “Ideal Prospect”<\/strong><\/h3>\n

The most important aspect of a good cold email campaign is a\u00a0well-targeted\u00a0and well-researched group of prospects. If you offer clothes hanging pegs, and your ideal customers are sales<\/span> executives at companies producing wardrobes, send emails only to them. Don’t put marketing managers from HR companies and print-on-demand software<\/a> providers on the same prospect list. Create separate cold email campaigns for each of your homogeneus groups of prospects<\/a>.<\/p>\n

The process of creating your ideal customer profile should not focus only on figuring out their age, sex, title, industry, and demographic criteria. Look for industry-specific blogs and niche-centered forums. Analyze what they write and talk about\u00a0to learn the language they use to talk about their business. Find out what keywords, expressions, and phrases they use.<\/p>\n

Discover what their greatest painpoints and their worldviews are. Check who they treat as trust-worthy advisors and consultants or authorities they look up to. Try to understand how they test, compare and buy products similar to yours and on what basis they make their buying decisions.<\/p>\n

Next, use the outcome of your research while writing\u00a0a copy of your emails. Speak the language of your prospects, and show them you know what you’re talking about.<\/p>\n

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