{"id":17618,"date":"2023-06-30T12:04:24","date_gmt":"2023-06-30T11:04:24","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=17618"},"modified":"2025-09-01T20:21:57","modified_gmt":"2025-09-01T19:21:57","slug":"ai-tools-email-subject-lines","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/","title":{"rendered":"Testing AI Tools to Write Email Subject Lines"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">AI can help you write better subject lines, or can it? We looked at a few popular tools to see what they can produce and the results might surprise you.\u00a0<\/span><\/p>\n<h2><b>Subject lines can be hard \u2014 are they easier with help from AI?\u00a0<\/b><\/h2>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\"><span style=\"font-weight: 400;\">We\u2019ve said it before and we\u2019ll say it again<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 getting your subject line right can be <\/span><i><span style=\"font-weight: 400;\">hard<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part art, part science and, it seems, part luck, subject lines are a very important component of any cold email. Coming up with a great subject line is the key to lots of good things and the cause of lots of bad things when it goes wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For such a small piece of real estate, subject lines have a huge impact on any email campaign. When they\u2019re good, <\/span><b>they can boost open rates, conversion rates and encourage recipient behavior that scores points with spam filters (the good kind of points). They\u2019re also another opportunity to personalize your email.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When your subject line is <\/span><i><span style=\"font-weight: 400;\">meh<\/span><\/i><span style=\"font-weight: 400;\"> or just plain bad, it means the content inside your email won\u2019t be seen by as many people, no matter how good it is, with predictable results for your bottom line.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tips for writing effective email subject lines with AI tools<\/span><\/h2>\n<p><b>Following these few tips <\/b><span style=\"font-weight: 400;\">is usually enough to pass the subject line test:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Keep it short (and sweet!)<\/b><span style=\"font-weight: 400;\">. You only have so many characters, this is not the place for long, extended messaging.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Make it relevant<\/b><span style=\"font-weight: 400;\">. This is also not the place for vague, clickbait-y attention grabbers that have nothing to do with what\u2019s inside.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Use personalization<\/b><span style=\"font-weight: 400;\">. If everyone you send the message to sees the exact same subject line, you\u2019re doing it wrong.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Test different variations, go with what works<\/b><span style=\"font-weight: 400;\">. Subject lines are perfect for <\/span><a href=\"https:\/\/woodpecker.co\/blog\/step-by-step-guide-to-a-b-testing-cold-emails-and-follow-ups\/\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\">, where you get proof of which of two or more variations better connects with recipients.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">People don\u2019t respond to what they don\u2019t read, and good subject lines get more people to read what\u2019s there. It\u2019s that simple.\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1065070857\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1065070857\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><span style=\"font-weight: 400;\">Adding AI to the mix<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like so many other things, even email subject lines are getting a boost from Artificial Intelligence. Suddenly there are tools that apply AI to your subject lines and even write them for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI is already well-established as <\/span><a href=\"https:\/\/woodpecker.co\/blog\/ai-email-writing-assistants-part-one\/\"><span style=\"font-weight: 400;\">a tool for writing the content of emails<\/span><\/a>, <span data-sheets-root=\"1\">from subject lines to <a class=\"in-cell-link\" href=\"https:\/\/www.augmentcode.com\/guides\/8-top-ai-coding-assistants-and-their-best-use-cases\" target=\"_blank\" rel=\"noopener\">AI coding<\/a> support,<\/span><span style=\"font-weight: 400;\"> and its role will undoubtedly continue to grow. But subject lines are a different niche, with their own rules and challenges.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we decided to test some AI tools that write and evaluate subject lines. Are they good enough? Are they great? Or do they, um, <\/span><i><span style=\"font-weight: 400;\">need some time<\/span><\/i><span style=\"font-weight: 400;\"> before they reach that status?\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s go through some of the popular subject line generators and see what they come up with!\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Copymatic\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s right there in the name \u2014 Copymatic offers tons of different kinds of copy, from blog posts to FAQs to meta descriptions and everything in between. Email subject lines is just one of the many, many options it offers. When you sign up for a free trial, you are given 1,500 credits to spend as you like. I spent mine here, of course:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17648\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image8-300x119.png\" alt=\"\" width=\"358\" height=\"142\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image8-300x119.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image8-768x304.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image8.png 1014w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/>\n<p><span style=\"font-weight: 400;\">Once inside the Email Subject Lines module, you are prompted to provide information that their AI needs.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17636\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image5-300x266.png\" alt=\"\" width=\"393\" height=\"348\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image5-300x266.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image5-1024x908.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image5-768x681.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image5.png 1356w\" sizes=\"(max-width: 393px) 100vw, 393px\" \/>\n<p><span style=\"font-weight: 400;\">The list of languages is fairly impressive \u2014 around 30 \u2014 and includes some you wouldn\u2019t expect, so keep this in mind the next time you need to send cold emails in Indonesian.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for creativity, you can choose between \u2018Regular\u2019 and \u2018High\u2019. This might seem like an obvious choice, like choosing \u201cextra strength\u201d aspirin over \u201cregular\u201d, but we\u2019ll compare the different outputs in a moment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tone of voice is next and the dropdown menu contains an option I would have never guessed in a hundred years:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17688\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image18-300x155.png\" alt=\"\" width=\"327\" height=\"169\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image18-300x155.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image18.png 674w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/>\n<p><span style=\"font-weight: 400;\">You have to wonder what kind of feedback they got from customers in order to add this option <\/span><i><span style=\"font-weight: 400;\">(My emails just aren\u2019t childish enough\u2026).\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Anyway, next up are audience, product name and product description. It\u2019s odd and frustrating that the only option is to write about a \u201cproduct\u201d. No option for an email asking for a phone call or meeting or anything else. With Copymatic you can get help on your subject lines for emails about a product and that\u2019s it. Maybe we can cheat a little and describe a service instead? We\u2019ll see.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I wrote that the \u2018product\u2019 was a sales training course and for the \u2018product description\u2019, I wrote this:\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">A sales training course that improves the skills of your sales staff and results in more conversions.\u00a0\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what I got in return:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17676\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image15-300x182.png\" alt=\"\" width=\"405\" height=\"246\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image15-300x182.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image15-1024x622.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image15-768x466.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image15.png 1288w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/>\n<p><span style=\"font-weight: 400;\">When I switched the \u2018Creativity\u2019 to \u2018high\u2019, the results looked like this:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17700\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image21-300x227.png\" alt=\"\" width=\"405\" height=\"306\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image21-300x227.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image21-1024x773.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image21-768x580.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image21.png 1038w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/>\n<p><span style=\"font-weight: 400;\">Yes, <\/span><i><span style=\"font-weight: 400;\">\u201cHere\u2019s something you don\u2019t need\u201d<\/span><\/i><span style=\"font-weight: 400;\"> was returned as a subject line I should use. I don\u2019t even know what to say.\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-534521728\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-534521728\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h3><span style=\"font-weight: 400;\">Comments on Copymatic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The good:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy &amp; straightforward to use<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">UX leads you through what you need to do<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some of the results were\u2026ok<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The bad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">None of the subject lines produced was something that I couldn\u2019t come up with myself<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some of the subject lines, like \u201cThe #1 sales training course\u201d, are both spammy and generic at the same time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can only get subject lines for one kind of email, promoting a \u2018product\u2019<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The ugly:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u201cHere\u2019s something you don\u2019t need\u201d<\/span><\/i><span style=\"font-weight: 400;\">? This makes me think that Copymatic is something I don\u2019t need.<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u201cImprove Your Sales Team\u2019s Success with These Quotes\u201d<\/span><\/i><span style=\"font-weight: 400;\">? Am I selling a sales training course or a book of quotations? Here\u2019s a quote for you \u2014 \u201cKeep looking for another AI subject line tool.\u201d\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Salesblink<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Salesblink generates email subject lines and their website lets you get right to it. You get five free subject lines that are \u201cbattle-tested for high open rates.\u201d I used the same inputs as with Copymatic to keep it fair:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17696\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image20-300x194.png\" alt=\"\" width=\"385\" height=\"249\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image20-300x194.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image20-1024x661.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image20-768x496.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image20-1536x992.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image20.png 1924w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/>\n<p><span style=\"font-weight: 400;\">It\u2019s good that I have this screenshot to prove what the results were, because otherwise you wouldn\u2019t believe me:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17692\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image19-300x197.png\" alt=\"\" width=\"391\" height=\"257\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image19-300x197.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image19-1024x673.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image19-768x504.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image19-1536x1009.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image19.png 1614w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/>\n<p><span style=\"font-weight: 400;\">I really want to know what \u201cbattle\u201d these subject lines survived and where they got those open rate numbers from but I\u2019ll just have to somehow go on without this information. In what universe does <\/span><i><span style=\"font-weight: 400;\">\u201cHuge fan\u201d<\/span><\/i><span style=\"font-weight: 400;\"> get an 80% open rate? Or even an 0.80% open rate?\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Comments on Salesblink<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The good:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some comic relief while preparing this post.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The bad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">So much bad, so little time. I\u2019ll let those results speak for themselves. <\/span><i><span style=\"font-weight: 400;\">\u201cEnough said!\u201d<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The ugly:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">\u201cCan you point me in the right direction?\u201d <\/span><\/i><span style=\"font-weight: 400;\">Yes, I can \u2014 the direction that takes you away from Salesblink for your subject line needs.\u00a0<\/span><\/li>\n<\/ul>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1204848036\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1204848036\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><span style=\"font-weight: 400;\">encharge.io<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Encharge\u2019s website also lets you get started right away without any registration or other formalities. Here\u2019s the input I shared on their main page:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17632\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image4-300x291.png\" alt=\"\" width=\"376\" height=\"364\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image4-300x291.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image4-1024x994.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image4-768x745.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image4-1536x1490.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image4.png 1618w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/>\n<p><span style=\"font-weight: 400;\">The only drop-down menu is for the Tone, and the options are <\/span><i><span style=\"font-weight: 400;\">interesting<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17668\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image13-191x300.png\" alt=\"\" width=\"242\" height=\"380\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image13-191x300.png 191w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image13-650x1024.png 650w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image13.png 766w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few too many, I think, and most of us would question the difference between \u201centhusiastic\u201d, \u201cinspirational\u201d, \u201cjoyful\u201d and \u201cpassionate\u201d in this context but I will admit to being curious about \u201cawestruck\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyway, here are the \u201cfriendly\u201d results I got:\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17624\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image2-300x265.png\" alt=\"\" width=\"387\" height=\"342\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image2-300x265.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image2-1024x905.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image2-768x679.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image2.png 1442w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/>\n<p><span style=\"font-weight: 400;\">Better than what we\u2019ve seen so far from other sources but still not great. Why did they decide that I want to offer a 30% discount on my course? And why are they making promises like \u201cincrease sales by 30% in 30 days\u201d for me? Shouldn\u2019t they have clarified that with me first?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I just couldn\u2019t resist the temptation to see what \u201cawestruck\u201d subject lines look like, so after changing my preference in the Tone menu, here\u2019s what I got:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17684\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image17-292x300.png\" alt=\"\" width=\"382\" height=\"393\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image17-292x300.png 292w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image17-998x1024.png 998w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image17-768x788.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image17.png 1400w\" sizes=\"(max-width: 382px) 100vw, 382px\" \/>\n<p><span style=\"font-weight: 400;\">Las Vegas? What webinar? Where did these come from? I\u2019m awestruck at how unimpressive this is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I also couldn\u2019t leave encharge.io behind without seeing what their idea of \u201cHumorous\u201d is, so I changed the Tone again. Here are the results:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17680\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image16-294x300.png\" alt=\"\" width=\"362\" height=\"369\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image16-294x300.png 294w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image16-1005x1024.png 1005w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image16-768x783.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image16.png 1368w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/>\n<p><span style=\"font-weight: 400;\">Let\u2019s just say that we have different ideas about what\u2019s funny and what isn\u2019t. Anyone know what \u201cNussle-Flakes\u201d are?\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Comments on encharge.io<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The good:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlike previous names on this list, encharge.io didn\u2019t return anything really embarrassing. Except <\/span><i><span style=\"font-weight: 400;\">\u201cYou Don\u2019t Know Sales like Rocky (or Do You?)<\/span><\/i><span style=\"font-weight: 400;\">. Kind of embarrassing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At least some of them are actually useful as subject lines.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Super-easy to use.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The bad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Too many of the subject lines are nonsensical or just plain weird.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The huge choice of Tones only seems to result in different kinds of weird.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There\u2019s nothing here that you couldn\u2019t think of yourself.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The ugly:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nussle-Flakes<\/span><\/li>\n<\/ul>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1982251826\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1982251826\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><span style=\"font-weight: 400;\">Storylab.ai<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Next up is Storylab.ai and their general tool that creates everything from story ideas to descriptions to ad copy and more. Here\u2019s where we will start:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17660\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image11-300x208.png\" alt=\"\" width=\"291\" height=\"202\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image11-300x208.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image11-768x533.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image11.png 772w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\n<p><span style=\"font-weight: 400;\">First we choose from a list of types of email. For us, it\u2019s \u2018Cold Email\u2019:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17664\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image12-300x163.png\" alt=\"\" width=\"386\" height=\"210\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image12-300x163.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image12-768x417.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image12.png 1012w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/>\n<p><span style=\"font-weight: 400;\">Next we say a few words about the point of our email. We\u2019ll use the same text as before:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17672\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image14-300x162.png\" alt=\"\" width=\"394\" height=\"213\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image14-300x162.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image14-768x414.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image14.png 964w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/>\n<p><span style=\"font-weight: 400;\">For Writing Style, let\u2019s keep it Professional (although \u2018Sassy\u2019 looks tempting):<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17652\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image9-300x216.png\" alt=\"\" width=\"355\" height=\"256\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image9-300x216.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image9-768x554.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image9.png 898w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/>\n<p><span style=\"font-weight: 400;\">It\u2019s at this point, after you\u2019ve entered all the information you need to get a subject line, that Storylab.io decides to show you that they have the worst UX ever by triggering this pop-up:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17620\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image1-251x300.png\" alt=\"\" width=\"309\" height=\"369\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image1-251x300.png 251w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image1-857x1024.png 857w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image1-768x918.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image1.png 1210w\" sizes=\"(max-width: 309px) 100vw, 309px\" \/>\n<p><span style=\"font-weight: 400;\">Yes, <\/span><i><span style=\"font-weight: 400;\">now<\/span><\/i><span style=\"font-weight: 400;\"> they want you to sign up so you can get your results, complete with setting up an account and everything. Ok, fine. We\u2019ve come this far so let\u2019s finish. After setting up an account, Storylab.ai decides to make an even worse impression with this:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17656\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image10-300x254.png\" alt=\"\" width=\"305\" height=\"258\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image10-300x254.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image10-1024x865.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image10-768x649.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image10.png 1110w\" sizes=\"(max-width: 305px) 100vw, 305px\" \/>\n<p><span style=\"font-weight: 400;\">You want to talk about money now? Just give me my free results! After jumping over the last hurdle, I got this message:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17644\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image7-300x77.png\" alt=\"\" width=\"332\" height=\"85\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image7-300x77.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image7-768x196.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image7.png 970w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/>\n<p><span style=\"font-weight: 400;\">About <\/span><i><span style=\"font-weight: 400;\">two minutes<\/span><\/i><span style=\"font-weight: 400;\"> after that, I finally got the results:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17628\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image3-300x224.png\" alt=\"\" width=\"374\" height=\"279\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image3-300x224.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image3-768x573.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image3.png 850w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\n<p><span style=\"font-weight: 400;\">As badly as I wanted to run away screaming from Storylab.io, I just had to see what \u2018Sassy\u2019 emails look like. I changed the tone and got this:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17640\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image6-300x228.png\" alt=\"\" width=\"354\" height=\"269\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image6-300x228.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image6-768x583.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/image6.png 856w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/>\n<p><span style=\"font-weight: 400;\">Now I understand. \u2018Sassy\u2019 apparently means \u2018with an exclamation mark at the end\u2019. Got it. Thanks, Storylab!\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-962780220\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-962780220\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h3><span style=\"font-weight: 400;\">Comments on Storylab.io<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The good:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I\u2019ll have to get back to you on this<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The bad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Worst. UX. Ever.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There doesn\u2019t seem to be any Artificial Intelligence, or any intelligence at all, behind these subject lines.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zero subject lines that anyone who speaks English can\u2019t come up with themselves.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The ugly:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We\u2019ll come back to this another day in a 10-part series. No time for it now.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The bottom line on writing subject lines with AI tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I\u2019ll be honest with you. When we first considered AI-powered subject lines as a topic, we had higher expectations. We thought that some of the tools that create such impressive longer-form texts could do the same with the unique demands of subject lines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We were wrong. Seriously, totally, wrong.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see even from the limited selection above, AI still has a long way to go when it comes to helping with subject lines for emails. Yes, we could have provided more or different input but, based on what we see here, there\u2019s no reason to think the results would be very different.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re still waiting for an AI tool that can write subject lines that make you think \u201cI would have never thought of that myself.\u201d And isn\u2019t that the real test of how good they are (or aren\u2019t)?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My takeaway from this is that there is much more of a human factor in subject lines. Like I said at the start, subject lines are part art and machines aren\u2019t very good at art. Subject lines are supposed to appeal to us as humans and maybe other humans will always be better at that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another lesson here is that you shouldn\u2019t \u201coutsource\u201d all of your copy-related needs to AI. Not yet, anyway. Look at some of the terrible output above \u2014 would you blindly trust any of these tools and just use whatever they came up with? Of course not. You always need to be involved in all texts before you send them out, rewriting, editing or changing things so that they sound like normal human speech.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, beware of the Nussle-Flakes!\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-107030941\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-107030941\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI can help you write better subject lines, or can it? We looked at a few tools to see what they can produce and the results might surprise you.\u00a0<\/p>\n","protected":false},"author":17,"featured_media":17705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are AI tools good at writing subject lines?<\/title>\n<meta name=\"description\" content=\"Not sure if you can trust AI tools to write your subject lines? We tested out a few popular ones and recorded the results. Check them out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are AI tools good at writing subject lines?\" \/>\n<meta property=\"og:description\" content=\"Not sure if you can trust AI tools to write your subject lines? We tested out a few popular ones and recorded the results. Check them out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-30T11:04:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-01T19:21:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/What-is-an-AI-Powered-Email-Subject-Line-Tester_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4608\" \/>\n\t<meta property=\"og:image:height\" content=\"2800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"Testing AI Tools to Write Email Subject Lines\",\"datePublished\":\"2023-06-30T11:04:24+00:00\",\"dateModified\":\"2025-09-01T19:21:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/\"},\"wordCount\":2052,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Sales &amp; growth\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/\",\"name\":\"Are AI tools good at writing subject lines?\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2023-06-30T11:04:24+00:00\",\"dateModified\":\"2025-09-01T19:21:57+00:00\",\"description\":\"Not sure if you can trust AI tools to write your subject lines? We tested out a few popular ones and recorded the results. Check them out.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"name\":\"Woodpecker Blog\",\"description\":\"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales &amp; Growth\",\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/woodpecker.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\",\"name\":\"Woodpecker.co\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg\",\"contentUrl\":\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg\",\"width\":1240,\"height\":874,\"caption\":\"Woodpecker.co\"},\"image\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/business.facebook.com\/woodpeckerapp\",\"https:\/\/twitter.com\/woodpeckerapp\",\"https:\/\/www.instagram.com\/woodpeckerapp\/\",\"https:\/\/www.linkedin.com\/company\/woodpecker-co\/\",\"https:\/\/www.youtube.com\/channel\/UCNN9wM55yaNI-KEZCfh66_A\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\",\"name\":\"Margaret Sikora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g\",\"caption\":\"Margaret Sikora\"},\"description\":\"Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/margaretsikora\/\",\"https:\/\/www.instagram.com\/margaret.sikora.official\"],\"url\":\"https:\/\/woodpecker.co\/blog\/author\/gosia-sikora\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are AI tools good at writing subject lines?","description":"Not sure if you can trust AI tools to write your subject lines? We tested out a few popular ones and recorded the results. Check them out.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/","og_locale":"en_US","og_type":"article","og_title":"Are AI tools good at writing subject lines?","og_description":"Not sure if you can trust AI tools to write your subject lines? We tested out a few popular ones and recorded the results. Check them out.","og_url":"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/","og_site_name":"Woodpecker Blog","article_publisher":"https:\/\/business.facebook.com\/woodpeckerapp","article_published_time":"2023-06-30T11:04:24+00:00","article_modified_time":"2025-09-01T19:21:57+00:00","og_image":[{"width":4608,"height":2800,"url":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/06\/What-is-an-AI-Powered-Email-Subject-Line-Tester_.png","type":"image\/png"}],"author":"Margaret Sikora","twitter_card":"summary_large_image","twitter_creator":"@woodpeckerapp","twitter_site":"@woodpeckerapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/#article","isPartOf":{"@id":"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/"},"author":{"name":"Margaret Sikora","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f"},"headline":"Testing AI Tools to Write Email Subject Lines","datePublished":"2023-06-30T11:04:24+00:00","dateModified":"2025-09-01T19:21:57+00:00","mainEntityOfPage":{"@id":"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/"},"wordCount":2052,"commentCount":0,"publisher":{"@id":"https:\/\/woodpecker.co\/blog\/#organization"},"articleSection":["Sales &amp; growth"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/","url":"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/","name":"Are AI tools good at writing subject lines?","isPartOf":{"@id":"https:\/\/woodpecker.co\/blog\/#website"},"datePublished":"2023-06-30T11:04:24+00:00","dateModified":"2025-09-01T19:21:57+00:00","description":"Not sure if you can trust AI tools to write your subject lines? We tested out a few popular ones and recorded the results. Check them out.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/"]}]},{"@type":"WebSite","@id":"https:\/\/woodpecker.co\/blog\/#website","url":"https:\/\/woodpecker.co\/blog\/","name":"Woodpecker Blog","description":"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales &amp; Growth","publisher":{"@id":"https:\/\/woodpecker.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/woodpecker.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/woodpecker.co\/blog\/#organization","name":"Woodpecker.co","url":"https:\/\/woodpecker.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg","contentUrl":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg","width":1240,"height":874,"caption":"Woodpecker.co"},"image":{"@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/woodpeckerapp","https:\/\/twitter.com\/woodpeckerapp","https:\/\/www.instagram.com\/woodpeckerapp\/","https:\/\/www.linkedin.com\/company\/woodpecker-co\/","https:\/\/www.youtube.com\/channel\/UCNN9wM55yaNI-KEZCfh66_A"]},{"@type":"Person","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f","name":"Margaret Sikora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g","caption":"Margaret Sikora"},"description":"Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.","sameAs":["https:\/\/www.linkedin.com\/in\/margaretsikora\/","https:\/\/www.instagram.com\/margaret.sikora.official"],"url":"https:\/\/woodpecker.co\/blog\/author\/gosia-sikora\/"}]}},"_links":{"self":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/17618"}],"collection":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/comments?post=17618"}],"version-history":[{"count":11,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/17618\/revisions"}],"predecessor-version":[{"id":44661,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/17618\/revisions\/44661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/media\/17705"}],"wp:attachment":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/media?parent=17618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/categories?post=17618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/tags?post=17618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}