{"id":17582,"date":"2023-06-22T10:40:11","date_gmt":"2023-06-22T09:40:11","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=17582"},"modified":"2025-01-21T10:13:39","modified_gmt":"2025-01-21T09:13:39","slug":"check-technical-settings-client-account","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/check-technical-settings-client-account\/","title":{"rendered":"How to Check the Technical Settings of a Client Account"},"content":{"rendered":"

If your email doesn\u2019t reach the inbox of the recipient, your campaign will be doomed to fail. No prospect will interact with your content, no matter how great it is. That\u2019s why you need to check three essential technical settings before scheduling the first shipment.<\/span><\/p>\n

3 key technical settings you need to check<\/span><\/h2>\n

1. SPF\/DKIM configuration<\/span><\/h3>\n

SPF<\/a> (Sender Policy Framework) DNS records list servers authorized to deliver emails from a domain. It verifies that your domain’s mail servers and IP addresses send messages.\u00a0<\/span><\/p>\n

DKIM<\/a>, on the other hand, verifies a company\u2019s email and helps identify phony email addresses, fights spam, and prevents spoofing and identity theft.\u00a0<\/span><\/p>\n

You need to make sure that both are correctly configured to avoid any shipment issues.<\/span><\/p>\n

2. Domain age<\/span><\/h3>\n

Sending out multiple emails from a relatively young domain is risky, as the messages may look suspicious to providers – and go straight to spam. Check the age<\/a> of your client\u2019s domain to understand what you\u2019re working with and adjust your course of action.\u00a0<\/span><\/p>\n

3. Check if the client is blacklisted<\/span><\/h3>\n

This one is a must-have! Finally, make sure<\/a> that your client\u2019s domain isn\u2019t blacklisted anywhere. If you discover that it is, there are ways to get the domain off the blacklist – and accomplishing that will have a huge impact on your client (and it’s also bound to impress your client!).<\/span><\/p>\n

Additional things to keep in mind<\/span><\/h2>\n

Set the right \u201cfrom\u201d name<\/span>
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Where does the email come from? The right \u201cfrom\u201d name<\/a> can make an email seem more real if it shows that it was written by a real person.<\/span>
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Adding a suitable picture is also important – the recipient might click on the sender\u2019s profile, and if they see a stock photo, they\u2019ll quickly move this email to spam (which, obviously, will have catastrophic consequences for your entire campaign).<\/span><\/p>\n

Polish your email signature<\/span>
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The signature needs to be simple and clean. Avoid including too many links. Add a link to the website and a selection of the client\u2019s social media channels. Make sure that the signature gives the impression that the email was sent by a real person.<\/span>
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If you need some help, Woodpecker offers a handy <\/span>email signature generator for cold emailing<\/span><\/a>.\u00a0<\/span><\/p>\n

Start small<\/span><\/h3>\n

At the beginning of your campaign, send just a few messages per day<\/a> to check if there are any problems or if your emails are landing in the spam folder. If you start getting responses, you\u2019re ready to increase the sending volume.<\/span><\/p>\n

Wrap up<\/span><\/h2>\n

Checking the technical settings seems like a small step, but it has a massive impact on the effectiveness of your campaign. If you\u2019d like to learn more, we have an ebook that dives into the details of deliverability. <\/span>Follow this link to download it<\/span><\/a>.<\/span><\/p>\n

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