{"id":17272,"date":"2023-04-19T15:54:23","date_gmt":"2023-04-19T14:54:23","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=17272"},"modified":"2025-01-21T10:13:49","modified_gmt":"2025-01-21T09:13:49","slug":"high-converting-sales-cadence","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/high-converting-sales-cadence\/","title":{"rendered":"High-Converting Sales Cadence: What Is It & How Can You Build One?"},"content":{"rendered":"

When you\u2019re starting from zero as a salesperson using cold outreach, there should be a kind of logic to the sequence of messages you use to get conversations going.\u00a0<\/span><\/p>\n

It\u2019s known as a sales cadence, sometimes also called a sales sequence, and it creates a framework for the different stages that you hope to move through with the prospect.<\/span><\/p>\n

They\u2019re an essential part of any coordinated effort to promote sales, especially in teams, and a lack of a defined sales cadence can leave you without any real plan for achieving your cold outreach goals.\u00a0<\/span><\/p>\n

Without it, you\u2019re basically just making it up as you go.<\/span><\/p>\n

Let\u2019s take a closer look at what sales cadences are all about and some of the elements that make a successful cadence stand out from all the rest.\u00a0<\/span><\/p>\n

What is a sales cadence<\/span><\/h2>\n

A sales cadence is a series of emails, cold calls, or other outreach messages that you send to a sales prospect in order to start a conversation with them.<\/span><\/p>\n

It\u2019s an order that recognizes that you can\u2019t start too strong but still wants to move things forward in a particular direction. It\u2019s a plan to move the prospect from one stage to the next using creative messaging and different touchpoints.\u00a0<\/span><\/p>\n

Cadences don\u2019t have to be super-long or detailed. It\u2019s enough to specify schedules for which days messages go out on which mediums, like for example here:<\/span><\/b><\/p>\n