{"id":16797,"date":"2023-01-30T09:52:44","date_gmt":"2023-01-30T08:52:44","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=16797"},"modified":"2025-07-07T10:13:59","modified_gmt":"2025-07-07T09:13:59","slug":"warm-up-recovery-changes-google","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/warm-up-recovery-changes-google\/","title":{"rendered":"Gmail Warmup: 2025 How-to Guide"},"content":{"rendered":"<p><span data-color=\"transparent\">Warming up an inbox is necessary, no matter which email provider you choose. You shouldn&#8217;t skip email warmup if you want your cold emails to land in your prospects&#8217; primary inboxes and avoid the spam folder.<\/span><\/p>\n<p><span data-color=\"transparent\">Warming up Gmail mailboxes helps prove to your provider that you, as a sender, are trustworthy. As a result, you get better email deliverability and higher chances of landing in your prospect&#8217;s inbox.<\/span><\/p>\n<h2><span data-color=\"transparent\">Why warm up your Gmail account?<\/span><\/h2>\n<p><span data-color=\"transparent\"><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-42838\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/image1-1024x622.png\" alt=\"Gmail warmup to hit the deliverability targets.\" width=\"1024\" height=\"622\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/image1-1024x622.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/image1-300x182.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/image1-768x467.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/image1.png 1152w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><span data-color=\"transparent\">Let\u2019s start with the basics. To protect your IP\/domain reputation, we recommend creating a new email address on a different domain. This email account will be used for outbound messages, but you shouldn&#8217;t start sending immediately.<\/span><\/p>\n<p><span data-color=\"transparent\">Initially, regardless of whether you\u2019re using Gmail or another provider, your sending reputation is neutral. However, you are still viewed as a suspicious sender. That means sending many emails right off the bat can quickly lead to flagging you as a spammer.<\/span><\/p>\n<p><span data-color=\"transparent\">You can take one of two approaches to email warmup, manual or automatic. We&#8217;ll focus on the automatic one. You can read more about manual warm-up <\/span><a href=\"https:\/\/woodpecker.co\/blog\/warm-up-mailbox\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>here<\/u><\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<h2><span data-color=\"transparent\">Automatic Gmail Warm-Up\u00a0<\/span><\/h2>\n<p><span data-color=\"transparent\"><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-42850\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/Screenshot_1-1024x459.png\" alt=\"Woodpecker email warmup for better sender reputation, email deliverability, customers aquisition and better sales.\" width=\"1024\" height=\"459\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/Screenshot_1-1024x459.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/Screenshot_1-300x134.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/Screenshot_1-768x344.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/Screenshot_1-1536x688.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/Screenshot_1-2048x918.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><span data-color=\"transparent\">Our integration with an email warm-up tool called Mailivery can handle the process automatically for you. To use it to warmup emails, activate the Warm-up powered by Mailivery add-on available in Woodpecker\u2019s marketplace. It allows you to fully automate the process, which runs safely in the background.<\/span><\/p>\n<h3><span data-color=\"transparent\">How does it work?<\/span><\/h3>\n<p><span data-color=\"transparent\">By default, the Mailivery-powered warm-up uses an email ramp-up feature. It gradually increases sending limits over time, mimicking natural human behavior by using random message volumes. This helps make the sending pattern appear more organic to receiving servers.<\/span><\/p>\n<p><span data-color=\"transparent\">Warm-up activity occurs only on business days (Monday through Friday) and follows the time zone set in your account.<\/span><\/p>\n<h2><span data-color=\"transparent\">How to prepare before warming up your Gmail account<\/span><\/h2>\n<p><span data-color=\"transparent\">Before you activate the warm-up process, here are a few preparation steps. I&#8217;ll walk you through sending limits and setting up your email signature, SPF and DKIM record. Both are crucial for your sender reputation and email health.<\/span><\/p>\n<p><span data-color=\"transparent\">If you\u2019ve already completed these steps, great job! You can skip ahead to the \u2018Activating Gmail warm-up in Woodpecker\u2019 section below.<\/span><\/p>\n<h3><span data-color=\"transparent\">Configuration: Sending Limits<\/span><\/h3>\n<p><span data-color=\"transparent\">Let&#8217;s start with the warmup settings. Since your provider is Google, follow their recommended sending limits:<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">Free Gmail accounts<\/span><\/strong><span data-color=\"transparent\">: Up to 100 messages\/day via SMTP, and up to 500 via browser.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Google Workspace (G Suite)<\/span><\/strong><span data-color=\"transparent\"> accounts: Up to 2,000 messages\/day.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">G Suite trial accounts<\/span><\/strong><span data-color=\"transparent\">: The Limit is reduced to 500 messages\/day.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Always be cautious with volumes; don\u2019t exceed them, especially early on, as you may block your account and lose the ability to send more cold email campaigns.<\/span><\/p>\n<h3><span data-color=\"transparent\">Email Signature and &#8220;From&#8221; Line<\/span><\/h3>\n<p><span data-color=\"transparent\">Your email signature should serve a dual purpose: prompting recipients to take action (reply, visit your site\/socials), and proving to email providers that you&#8217;re a real person.<\/span><\/p>\n<p><span data-color=\"transparent\">Tips:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Use real contact information, meaning no fake identities.<\/span><\/li>\n<li><span data-color=\"transparent\">Add a profile picture to your Gmail account. It looks more professional and confirms your legitimacy.<\/span><\/li>\n<li><span data-color=\"transparent\">If you use an HTML signature, make sure it\u2019s concise, well-coded, and shorter than the body of your message. Poor HTML can trigger spam filters.<\/span><\/li>\n<li><span data-color=\"transparent\">When in doubt, opt for a plain text signature.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">You can read more about email signatures <\/span><a href=\"https:\/\/woodpecker.co\/blog\/a-little-big-thing-what-do-i-put-in-my-email-signature\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>here<\/u><\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<h3><span data-color=\"transparent\">SPF and DKIM: Essential Email Authentication<\/span><\/h3>\n<p><span data-color=\"transparent\">Note: If you buy domains and emails through Woodpecker, they already come pre-configured with SPF, DKIM, and everything else DNS-related. This means that you&#8217;re one step ahead and can start warming up.<\/span><\/p>\n<p><span data-color=\"transparent\">If you use an infrastructure bought elsewhere, you should set up your SPF and DKIM correctly.<\/span><\/p>\n<h4><span data-color=\"transparent\">SPF (Sender Policy Framework)<\/span><\/h4>\n<p><span data-color=\"transparent\">SPF security mechanism that protects your domain from being used to send spam. It informs your prospects that your message is safe and you&#8217;re a trustworthy sender. You\u2019ll need DNS access to add the appropriate SPF record. Check your email provider\u2019s help documentation for exact instructions.<\/span><\/p>\n<p><span data-color=\"transparent\">A step-by-step video guide on how to set up an SPF is available <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=ycdB0eFLkdo\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>here<\/u><\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<h4><span data-color=\"transparent\">DKIM (DomainKeys Identified Mail)<\/span><\/h4>\n<p><span data-color=\"transparent\">SPF works hand-in-hand with DKIM, which stands for DomainKeys Identified Mail. DKIM is essential in spotting email forgery. It attaches a digital signature to each message, like a tamper-proof seal.<\/span><\/p>\n<p><span data-color=\"transparent\">This signature allows the receiving mail server to confirm that the message hasn\u2019t been altered in transit. Without DKIM in place, your emails become vulnerable to tampering. For example, scammers could slip malicious links into the content.<\/span><\/p>\n<p><span data-color=\"transparent\">Email platforms often detect this kind of manipulation and may send your emails straight to spam. Even worse, if a message makes it to the inbox and someone clicks the harmful link, you\u2019ll be held responsible &#8211; after all, it came from your domain.<\/span><\/p>\n<p><span data-color=\"transparent\">A step-by-step video guide on how to set up a DKIM is available <\/span><a href=\"https:\/\/youtu.be\/kCE4MW7TcNE\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>here<\/u><\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<h2><span data-color=\"transparent\">Activating Gmail Warm-Up in Woodpecker<\/span><\/h2>\n<p><span data-color=\"transparent\"><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-42844\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/image2.png\" alt=\"Woodpecker - a tool for improving email deliverability by email warmup; detailed reporting on next screen provided. Log in.\" width=\"650\" height=\"391\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/image2.png 650w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/01\/image2-300x180.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/span><\/p>\n<p><span data-color=\"transparent\">To automatically warm up your Gmail account with Mailivery, activate the add-on in Woodpecker\u2019s marketplace. Depending on your Woodpecker plan, you\u2019ll receive a certain number of warm-up slots free of charge. If what comes with your free plan is not enough, you can add an additional warm-up. It costs $5 per email account.<\/span><\/p>\n<p><span data-color=\"transparent\">Once activated, you can begin adding accounts to the warm-up flow.<\/span><\/p>\n<p><span data-color=\"transparent\">Follow our step-by-step guide <\/span><a href=\"https:\/\/docs.woodpecker.co\/en\/articles\/5789584-how-to-use-the-warm-up-powered-by-mailivery-in-woodpecker\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>here<\/u><\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<h2><span data-color=\"transparent\">How long does it take to warm up a Gmail account?<\/span><\/h2>\n<ul>\n<li><strong><span data-color=\"transparent\">New domain<\/span><\/strong><span data-color=\"transparent\">: Around 3 months<\/span><\/li>\n<li><strong><span data-color=\"transparent\">New email address<\/span><\/strong><span data-color=\"transparent\">: About 1 month<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Rushing this process increases your risk of being flagged or blocked. Be mindful not to run a warm-up and a campaign at the same time &#8211; of course, a proper warm-up comes first.<\/span><\/p>\n<h2><span data-color=\"transparent\">Gmail warm-up &#8211; before you start<\/span><\/h2>\n<p><span data-color=\"transparent\">Remember that email service providers are becoming stricter about bulk sending. You should not run campaigns and warm-ups simultaneously. To achieve good deliverability, these steps must be separated. First, focus on domain warm up and establishing a solid reputation, and then you can launch your campaigns confidently.<\/span><\/p>\n<p><span data-color=\"transparent\">If you stumble across any issues while warming up your Gmail account, check out our <\/span><a href=\"https:\/\/docs.woodpecker.co\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>help center<\/u><\/span><\/a><span data-color=\"transparent\"> or contact support.<\/span><\/p>\n<h2>FAQ on Gmail email warmup<\/h2>\n<h3><strong>How many emails should I send daily during warmup for better email deliverability?<\/strong><\/h3>\n<p>Start with a handful. Let your tool increase daily emails gradually. If you send too many too soon, your cold email campaigns will hit spam faster than they hit recipients. Smart warmup raises volume safely and keeps your deliverability intact.<\/p>\n<h3><strong>Why aren&#8217;t my emails reaching the inbox?<\/strong><\/h3>\n<p>It\u2019s not just about what you send, it\u2019s how. Without proper warmup, your emails won\u2019t connect. They\u2019ll either get ignored or marked as suspicious. To land your message, warm up the account, personalize the content, and follow the sending rules.<\/p>\n<h3><strong>Does warmup work for Outlook accounts too?<\/strong><\/h3>\n<p>Yes. Whether you use Gmail or Outlook, Woodpecker helps warm up the account and prep it for real outreach. That way, your cold emails reach more inboxes, get opened, and hit the right tone, without risking your sender reputation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, the world\u2019s largest email provider &#8211; Google &#8211; informed us that it has decided to part ways with all automated warm-up services for their email accounts.\u00a0<\/p>\n","protected":false},"author":17,"featured_media":16798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gmail Warmup: 2025 How-to Guide<\/title>\n<meta name=\"description\" content=\"Check out what\u2019s changed in Gmail warmup and what you can do to maintain high email deliverability. 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