{"id":16746,"date":"2022-12-28T14:37:47","date_gmt":"2022-12-28T13:37:47","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=16746"},"modified":"2025-01-21T10:13:59","modified_gmt":"2025-01-21T09:13:59","slug":"a-look-back-on-2022-at-woodpecker","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/a-look-back-on-2022-at-woodpecker\/","title":{"rendered":"A Look Back on 2022 at Woodpecker"},"content":{"rendered":"

It\u2019s that time again, when everyone looks back at the last twelve months at the ups and downs of the past year before turning to focus on the new year ahead. We\u2019re happy to say that 2022 had a lot more \u201cups\u201d than most years and that\u2019s what we want to focus on as we recap what has been a great time here at Woodpecker.<\/p>\n

So before we close the book on 2022, let\u2019s go through some of the highlights that have made this a year to remember.<\/p>\n

These numbers tell the story<\/span><\/h2>\n

As noted already, we had a lot of \u201cups\u201d this year and some numbers make it easy to see how much higher we went.\u00a0<\/span><\/p>\n

For the first time, we passed $500k MRR ($6m ARR) and crossed the 4,000 client threshold, both huge reasons to celebrate.\u00a0<\/span><\/p>\n

The other number that definitely went \u201cup\u201d in 2022 was the size of our staff. This year we crossed the magical \u201c100\u201d figure and are adding more all the time. We can\u2019t wait to see what the number will be this time next year!<\/span><\/p>\n

We split into three products to better serve different customers<\/span><\/h2>\n

Some time ago, we realized that Woodpecker had grown to the point where it was able to provide services for different groups of customers. This was the year to finally make the decision to create three products out of one and offer specialized services for three similar but distinct segments. We called them<\/span> Cold Email<\/b><\/a>, <\/span>Sales <\/b>Assistant<\/b><\/a> and <\/span>Agency<\/b><\/a>.\u00a0<\/span><\/p>\n

You can guess the main focus of each separate product by their names. This division helps to better match features & benefits with customers with different needs when it comes to using cold emails.\u00a0<\/span><\/p>\n

Creating three related but stand-alone products was a major step in Woodpecker\u2019s evolution and has proven to be the right direction. Now, new visitors to our site can more easily identify the combination of functionalities that\u2019s right for them and we are better able to cater to the needs of different customers. A classic win-win situation!\u00a0<\/span><\/p>\n

New ways to use Woodpecker<\/span><\/h2>\n

Let\u2019s move on to some of the new improvements, features & functionalities we added to our application over the course of 2022.\u00a0<\/span><\/p>\n

    \n
  • Major updates to <\/span>our Pipedrive integration<\/span><\/a>, including automatic actions, OAuth and two-way data synchronization\u00a0<\/span><\/li>\n
  • Native integration with Zoho CRM? <\/span>Done!\u00a0<\/span><\/a><\/li>\n
  • New endpoints in API 2.0<\/span><\/a> and <\/span>new webhooks<\/span><\/a> for even better automation in flows<\/span><\/li>\n
  • Improved Zapier integration<\/span><\/a><\/li>\n
  • Enhanced spam check<\/span><\/a> for all campaigns to catch problems early and improve deliverability<\/span><\/li>\n
  • Automatic movement of prospects between campaigns now possible with <\/span>Workflows<\/span><\/a><\/li>\n
  • 12 steps in a campaign<\/span><\/a> instead of 8<\/span><\/li>\n
  • Snippet fallbacks default values added<\/span><\/a><\/li>\n
  • Ability to <\/span>schedule a campaign to start in the future<\/span><\/a><\/li>\n
  • X-ray vision. Ok, not really. Just checking to see who made it to the end of the list\u00a0<\/span><\/li>\n<\/ul>\n

    Woodpecker Cold Email Camp was kind of a big deal<\/span><\/h2>\n

    After much planning and preparation, <\/span>Woodpecker Cold Email Camp<\/span><\/a> got off the ground in September and quickly proved to be a huge success. We brought teams from five different startups from around the world to Woodpecker HQ to learn all about cold emailing both from us and from industry experts.\u00a0\u00a0<\/span><\/p>\n

    We used a week of intensive instruction \u2014 and, yes, some not-so-intensive fun activities \u2014 to show everyone from very different backgrounds how they could apply the power of cold emailing to their business goals.<\/span><\/p>\n

    We\u2019ll soon be releasing a documentary series based on our Cold Email Camp and focused on uncovering what selling looks like today.<\/span><\/p>\n

    The official trailer for the series has just dropped:<\/span><\/p>\n