{"id":16564,"date":"2022-12-08T11:55:48","date_gmt":"2022-12-08T10:55:48","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=16564"},"modified":"2025-01-21T10:14:01","modified_gmt":"2025-01-21T09:14:01","slug":"video-prospecting","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/video-prospecting\/","title":{"rendered":"How to Get More Clients with Video: a Guide to Video Prospecting"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In recent years, video has skyrocketed in popularity worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And included within an email, it gets additional superpower. So we thought it&#8217;d be interesting for you if Darius from <\/span><a href=\"https:\/\/dubb.com\/\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> shared his insights and tips.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to find out how to make an A+ prospecting video, what mistakes to avoid, and how to include videos in your sales process.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p><span style=\"font-weight: 400;\">No matter the sector or industry, we are all looking for better ways to connect with new prospects. After all, we all have sales goals that we are trying to reach. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it is a great idea to look for new business from old contacts and customers, you will likely need to expand outward and find new customers for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great news? There is a tool that can help you with this mission. In fact, by using this tool, you can build stronger relationships with your prospects, increase your own brand equity, and generate more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can guess, that tool is video. Video can be one of the most important tools in your prospecting toolkit. Combined with tools like <\/span><a href=\"https:\/\/go.dubb.com\/woodpecker-blog-home\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/woodpecker.co\/cold-email\/\"><span style=\"font-weight: 400;\">Woodpecker<\/span><\/a><span style=\"font-weight: 400;\">, you can use video to find new prospects and reach your sales goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we&#8217;re going to dive into video prospecting and how you can leverage the power of video to grow your business. We&#8217;ll discuss everything from how to make a great prospecting video to how you can include prospecting videos within your process. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are coming across video for sales for the first time or are searching for another way to use video in your day-to-day work, you will learn some great tips and strategies here.\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1160388208\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1160388208\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><b>Is video prospecting effective?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To start this discussion of video prospecting, I think it is critical to take a step back and evaluate the idea of video prospecting itself. Whether you sell a product or service, there are many different ways to identify and pitch to your prospects. What makes video so special?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a number of reasons why video prospecting is so effective.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">For starters, video taps into our natural desire to prefer images over text. <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of my favorite studies shows that the human brain processes images at a whopping <\/span><a href=\"https:\/\/www.t-sciences.com\/news\/humans-process-visual-data-better\"><span style=\"font-weight: 400;\">60,000 times faster than text<\/span><\/a><span style=\"font-weight: 400;\">. Further, around <\/span><a href=\"https:\/\/www.t-sciences.com\/news\/humans-process-visual-data-better\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of information that is transmitted to the brain is visual. Simply put, we are visual creatures. Because of this, prospecting through video is a fantastic way to capture your audience\u2019s attention. However, simply using video isn\u2019t enough. You will have to add value to every piece of video content that you create (more on this later).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Along with our preference for visuals, video prospecting is effective because it helps you build stronger relationships with your audience. <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your audience can be everyone from the coldest of cold prospects to individuals or companies that have purchased your product or service for years. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through video, you can speak with your prospects on a human level. It is as close to being in the physical room with those prospects as possible. A subtle inflection of your voice, your body language, or even a smile can build massive goodwill. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if that goodwill doesn\u2019t immediately lead to a sale, it substantially increases your odds of recording a sale in the future.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Video prospecting also lets you leverage the power of storytelling. <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sure, you can tell compelling stories through text. But at the same time, video lets you tell your stories in so many different ways. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can share the story of your company\u2019s founding by speaking to the camera as you are walking around your office. You can create avatar-based video content for explainer videos (using the\u00a0<a class=\"c-link\" href=\"https:\/\/www.tavus.io\/avatar-api\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.tavus.io\/avatar-api\" data-sk=\"tooltip_parent\">Avatar API<\/a>) and share them with your prospects for better clarity on the products. You can follow up with a prospect as you are taking your morning walk. Ultimately, armed with your smartphone, you can tell compelling stories wherever you are. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These videos are more engaging and memorable, making it much more likely that your prospects pay attention to them.\u00a0\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-738427398\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-738427398\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><b>How to make a great prospecting video<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Considering some of these reasons why video prospecting is so effective, you may be wondering what this looks like in practice. In other words, what makes for a great prospecting video?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, there is a little more art than science here. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There aren\u2019t any absolute guarantees that doing a certain number of things will unequivocally lead you to reaching your sales goals. However, by incorporating some of these tactics, what you are doing is putting the odds on your side. To put it another way, you are putting yourself (and your company) in the best possible position to build a strong relationship with that prospect and generate a sale.\u00a0<\/span><\/p>\n<h3>Add value to your prospects<\/h3>\n<p><span style=\"font-weight: 400;\">Considering that, the first thing you need to keep in mind is that your video should add value. This is arguably <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i><span style=\"font-weight: 400;\"> most important tip when creating sales and marketing videos. If you aren\u2019t adding value to the viewer\u2019s life, you are basically wasting their time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great thing is that value comes in so many different forms. For instance, there is functional value, social value, and emotional value. Your video can do everything from exploring some of the main issues or problems that the viewer faces at work to offering a funny and entertaining break in the viewer\u2019s day. Above all else, make sure that your viewer is getting some type of value from your sales videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add value, you are going to need to step into the audience\u2019s shoes. Empathy is a key trait here. Then, just be yourself. While you don\u2019t want to look like you just rolled out of bed, there\u2019s no need to put on a \u201cfront\u201d or a disguise when creating video content. Just be yourself and speak to the camera. Ultimately, I believe these are the new types of \u201cprofessional\u201d videos, meaning that you don\u2019t need to hire expensive actors or spend on intricate sets to deliver your message.\u00a0\u00a0<\/span><\/p>\n<h3>How long should a prospecting video be?<\/h3>\n<p><span style=\"font-weight: 400;\">Again, there isn\u2019t a hard and fast rule here. However, I\u2019d argue that a shorter video is usually better than a longer video. Not only are your viewers probably busy, but shorter videos force you to become more focused. Efficiency rules the day, so you need to be clear and concise when speaking to the camera. In turn, this highly-focused attitude toward content creation will improve the quality of your videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, because we are talking about creating video content, we need to spend some time on visuals. Again, you don\u2019t need to invest in elaborate sets or backgrounds to create great video content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, what you can do is use the visuals around you. You can record great sales videos from your office, your car, or even when you are going to pick up lunch. Wherever you are recording, make sure that your face is lit. Investing in an external lighting source (like a ring light) can be a good move, but it isn\u2019t absolutely required if your face is sufficiently lit. From there, let your creativity run wild.\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1164440473\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1164440473\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><b>How to include prospecting videos within your sales process<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At this point, we\u2019ve discussed why videos are so powerful and some best practices for creating great video content. This knowledge is certainly valuable during the creative process. That being said, we\u2019re not creating videos for the sake of creating videos. We want to generate sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Dubb and Woodpecker, you can easily create and include outstanding prospecting videos within your already-existing sales process. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret sauce comes from combining Dubb\u2019s video and analytics tools with Woodpecker\u2019s ability to get cold emails delivered at scale. <\/span><span style=\"font-weight: 400;\">Where Woodpecker helps get emails delivered, Dubb helps them get read and responded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why founder-led startups and sales leaders add video to their outbound campaigns. Dubb built easy-to-use features that make recording videos for email simple. You can use the <\/span><a href=\"https:\/\/dubb.com\/features\/mobile-app\"><span style=\"font-weight: 400;\">mobile app<\/span><\/a><span style=\"font-weight: 400;\"> to record quick \u201cauthentic\u201d selfie videos as well as a <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/screen-recorder-webcam-re\/comhknhgkhbecfolehchaemllofaeppb?hl=en\"><span style=\"font-weight: 400;\">Chrome extension<\/span><\/a><span style=\"font-weight: 400;\"> to record screen shares and demos that can be dropped into a Woodpecker campaign with one click.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, you can maintain high deliverability when sending your videos through cold emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And since we&#8217;re talking about deliverability, keep in mind that it depends on many factors. The more care you take of them, the higher your deliverability is going to be. <\/span><span style=\"font-weight: 400;\">To make sure you\u2019re doing it correctly, follow the deliverability guidelines listed in this blog post: <\/span><a href=\"https:\/\/woodpecker.co\/blog\/deliverability-checks\/\"><span style=\"font-weight: 400;\">14 Deliverability Checks to Carry Out Before Sending Your Cold Email Campaign&gt;&gt;<\/span><\/a><\/p>\n<h3>How Woodpecker works with Dubb<\/h3>\n<p><span style=\"font-weight: 400;\">Dubb and Woodpecker offer you plenty of features and tools to increase the chances of your recipient actually clicking on your email and watching your video. For instance, with Dubb, you can add personalization text above your videos. This personalization text can be as simple as, \u201cVideo for _____,\u201d where the blank is the recipient\u2019s name. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, when you are sending a one-to-one Dubb video through email, you will automatically get a three-second animated GIF of your video, which makes it even more likely that the recipient will watch the video. Combining all of these features, there is a much better chance of good things happening.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16569\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/12\/image-2-300x283.png\" alt=\"a guide to video prospecting\" width=\"481\" height=\"454\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/12\/image-2-300x283.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/12\/image-2-1024x968.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/12\/image-2-768x726.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/12\/image-2.png 1380w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/>\n<p><span style=\"font-weight: 400;\">That\u2019s not all. You can incorporate your Dubb videos into your Woodpecker workflows and automations. For instance, let\u2019s say that you have created a cold email campaign in Woodpecker. What you can do is go to your already-existing campaign, see who positively responded to your initial cold email, and then create a Dubb video for them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After downloading the Dubb Chrome extension, all you would need to do is click on the small Dubb icon. <\/span><span style=\"font-weight: 400;\">Then, you can create a brand new video or upload an already-recorded video. Then, you can add personalization text (as we discussed above), send the video to that prospect, and track the performance from your Dubb account.\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16573\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/12\/Screenshot-2022-11-30-at-5.59.12-PM-300x161.png\" alt=\"how to use Dubb and Woodpecker\" width=\"631\" height=\"339\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/12\/Screenshot-2022-11-30-at-5.59.12-PM-300x161.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/12\/Screenshot-2022-11-30-at-5.59.12-PM-1024x549.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/12\/Screenshot-2022-11-30-at-5.59.12-PM-768x412.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/12\/Screenshot-2022-11-30-at-5.59.12-PM-1536x824.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/12\/Screenshot-2022-11-30-at-5.59.12-PM-2048x1098.png 2048w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/>\n<p><span style=\"font-weight: 400;\">Doing this lets you capitalize on the best that Dubb and Woodpecker have to offer. You can easily identify and nurture cold prospects through the power of video. No matter what your sales goals are, Dubb and Woodpecker offer a potent cocktail for small and large businesses alike.<\/span><\/p>\n<h2><b>Some things to avoid with video prospecting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dubb and Woodpecker are fantastic tools that can supercharge your sales work. At the same time, when you are using these tools, there are some things that you will want to avoid.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Make sure that you don\u2019t attach a video to your emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By doing this, you run the risk of having your email blocked either by your email hosting service or your recipient\u2019s hosting service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if your email is delivered, your recipient may need to download software and\/or open a video player to view the video. This is too time intensive and labor intensive. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of this, you can send a Dubb video in the body of your email. Upon clicking on the video, your recipient will be taken to your Dubb video landing page, where they can watch the video, click on call to action buttons (which you can customize), and more. Video landing pages are extremely powerful and much more versatile than simply attaching your video to an email, so make sure you take advantage of them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Don\u2019t overcomplicate your sales process<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s all too tempting to create complicated sales funnels and automations. The goal is to deliver the \u201cbest\u201d or most \u201cresponsive\u201d workflow that you can. But echoing a point mentioned above, creating the \u201cbest\u201d workflow just to create the \u201cbest\u201d workflow isn\u2019t productive. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you should be focusing on is creating a process or workflow that is good enough to accomplish your sales goals. In other words, the rule of thumb is to spend more time nurturing relationships than making your sales process absolutely perfect.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Avoid wasting your prospects\u2019 time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if your prospects don\u2019t end up purchasing your product or service, you can provide value in the video content you share. You can educate them on a specific trend in your industry or simply treat them like a human and chat with them about their recent successes at work. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever it is, make sure you are adding value at every step of your relationship. If you do this, it\u2019s much more likely that you will transform that prospect into a paying customer.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h3>How to measure the success of your video prospecting campaigns<\/h3>\n<p>Measuring success goes beyond counting responses &#8211; it involves analyzing how your personalized videos impact each stage of your sales process. Here\u2019s how you can do that.<\/p>\n<h3><strong>1. Track video views and engagement<\/strong><\/h3>\n<p>The first step is to see how many prospects actually watch your prospecting videos. Sales teams can use video recording tools like Dubb to track views and engagement. This gives you an idea of how well your video outreach grabs attention. Along with view counts, look for details like the percentage of the video watched and if prospects replay certain parts. High engagement with your video messages indicates that your content resonates with potential customers.<\/p>\n<h3><strong>2. Monitor click-through rates on video call-to-actions<\/strong><\/h3>\n<p>Effective prospecting videos include a call-to-action (CTA), whether it\u2019s a link to schedule a meeting or a downloadable resource. Sales professionals should check how often prospects click on these CTAs within the personalized video messages. A high click-through rate means that your prospecting video not only gets watched but also prompts the desired action in your sales outreach. This is a great sign that your message aligns with your sales process goals.<\/p>\n<h3><strong>3. Analyze response rates to personalized video messages<\/strong><\/h3>\n<p>After sending out your personalized video messages, pay close attention to response rates. Track how many prospects reply to your video outreach compared to traditional text-based emails. A higher response rate to video prospecting shows that your approach stands out and successfully engages prospects. If you notice certain video messages get more responses, try to identify what elements make those messages effective and replicate them in future sales outreach.<\/p>\n<h3><strong>4. Measure the number of meetings booked<\/strong><\/h3>\n<p>One of the key indicators of a successful video prospecting strategy is the number of meetings booked as a direct result of your personalized videos. Track how many prospects move forward in the sales process after watching your prospecting video. Sales teams should keep a record of how many video messages lead to scheduled calls, demos, or other next steps. This helps you gauge how well your video prospecting drives action and accelerates your sales funnel.<\/p>\n<h3><strong>5. Monitor conversion rates throughout the sales process<\/strong><\/h3>\n<p>Use video outreach as a way to move prospects through the stages of the sales process. Measure how many prospects convert into leads, how many leads convert into opportunities, and eventually, how many deals close. Comparing these conversion rates between prospects engaged through personalized video messages and those approached via traditional methods shows how video prospecting impacts overall sales performance.<\/p>\n<h3><strong>6. Gather feedback from prospects and sales teams<\/strong><\/h3>\n<p>Lastly, don&#8217;t hesitate to ask for feedback. Collect insights from prospects who engage with your video messages and find out what caught their attention. Also, get input from your sales teams on how personalized videos affect their sales conversations. This valuable information helps refine your video prospecting strategy, making it more effective in future sales outreach.<\/p>\n<h2><b>Go forth and create outstanding videos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re living in a time where <\/span><i><span style=\"font-weight: 400;\">anyone<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">any business<\/span><\/i><span style=\"font-weight: 400;\"> can leverage the power of video to accomplish their goals. No matter your objectives and your budget, Dubb and Woodpecker can help you create stellar video content, include that video content in your workflows, successfully reach out to cold prospects, and increase your conversion rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From here, I encourage you to get started. Move beyond the theory and really get your hands dirty with the tips and strategies discussed above. The best way to get started is to actually get started. Sure, you may make some mistakes on the way. That said, by learning from those mistakes, you will create and distribute even better video content. We can\u2019t wait to see what you create!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, video has skyrocketed in popularity worldwide. And included within an email, it gets additional superpower. So we thought it&#8217;d be interesting for you if Darius from Dubb shared his insights and tips.\u00a0Keep reading to find out how to make an A+ prospecting video, what mistakes to avoid, and how to include videos in your sales process.\u00a0<\/p>\n","protected":false},"author":17,"featured_media":16580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do Video Prospecting to Get More Clients<\/title>\n<meta name=\"description\" content=\"You can build strong relationships with your prospects, increase your own brand equity, and generate more sales with video. 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