{"id":15279,"date":"2022-08-25T09:00:22","date_gmt":"2022-08-25T08:00:22","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=15279"},"modified":"2025-01-21T10:14:03","modified_gmt":"2025-01-21T09:14:03","slug":"case-study-moosecat-recording","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/case-study-moosecat-recording\/","title":{"rendered":"How MooseCat Recording Books Artists, Managers and Producers with Woodpecker"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re growing a small business, you know that it requires wearing many hats. You\u2019re often doing tasks that would easily fit into several job descriptions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s how it is for Mike and Carly at <\/span><a href=\"https:\/\/moosecatrecording.com\/\"><span style=\"font-weight: 400;\">MooseCat Recording<\/span><\/a><span style=\"font-weight: 400;\">, a private boutique recording studio.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They wanted to be able to connect with potential clients faster<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As a 2-person team, handling emails manually was keeping them away from more important tasks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now they\u2019re getting 1-2 more booking each week and saving countless hours<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">About MooseCat Recording<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Industry:<\/strong> music<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Employee count:<\/strong> 2 + contractors<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Use case:<\/strong> lead generation<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Product used:<\/strong> Woodpecker Cold Email<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15285\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/Blog_post-case-study-300x182.png\" alt=\"MooseCat Recording case study - challenge, solution, results\" width=\"605\" height=\"367\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/Blog_post-case-study-300x182.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/Blog_post-case-study-1024x622.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/Blog_post-case-study-768x467.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/Blog_post-case-study-1536x933.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/Blog_post-case-study-2048x1244.png 2048w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/>\n<h2><span style=\"font-weight: 400;\">Challenge: expand the clients list<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a professional recording studio\/music company, the MooseCat crew has their eyes set on one goal: to get their company in front of as many artists, managers, producers, and music supervisors as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt&#8217;s very much a &#8220;boots on the ground&#8221; endeavor that requires us to reach out directly to these colleagues in order to introduce ourselves and see if we are a good fit to work together,\u201d explains Mike Post, MooseCat\u2019s producer and engineer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ve been using email to spark these conversations for a while, but &#8211; as you can probably imagine if you\u2019ve ever sent cold emails by hand &#8211; it quickly became too tedious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt was time-consuming and took away from our other work to run the business,\u201d says Mike.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Solution: switching from manual to automated cold email<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Adding a cold email tool into the equation seemed an obvious route to take.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As many small businesses that use cold email do, they were looking for an inexpensive platform that was easy to use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt sounds simple but harder to find in practice,&#8221; says Mike. &#8220;Being that we were fairly new to this space, we needed something straightforward and easy to use mostly\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After testing several cold email products, they weren\u2019t impressed. Why? \u201cThey worked but were bulky and we weren\u2019t getting as much help as desired on the customer service front.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, they stumbled on Woodpecker which turned out to be a perfect fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cRight from the start with Woodpecker, we could tell it was an easy platform to use and the team at Woodpecker was more than willing to help us put our best foot forward to start. <\/span><span style=\"font-weight: 400;\">We still want to make a personable impression, so we do vet those that we are reaching out to beforehand, and Woodpecker makes it easy to make sure we aren&#8217;t coming across as spam or impersonal.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being a small team means you can&#8217;t afford getting bogged down with menial tasks. &#8220;And Woodpecker makes it so that we can spend more time on other more important aspects of our business,&#8221; adds Mike.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Results: 1-2 more bookings each week<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That curated approach to list building is one of the things that brings MooseCat high open and reply rates. But how do they translate into new business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With about 50-100 more responses a week than before, they get 3-5 more meetings and 1-2 more bookings a week.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15289\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/blogpost_cold-emai-300x182.png\" alt=\"quote from Mike for MooseCat Recording case study\" width=\"676\" height=\"410\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/blogpost_cold-emai-300x182.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/blogpost_cold-emai-1024x622.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/blogpost_cold-emai-768x467.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/blogpost_cold-emai-1536x933.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/08\/blogpost_cold-emai-2048x1244.png 2048w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/>\n<p><span style=\"font-weight: 400;\">According to Mike, using Woodpecker gives them a major leg up on the competition. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Most companies similar to us are spending lots of time sending emails and sorting through data, while Woodpecker helps us save time and money reaching out to potential leads,&#8221; he says.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What\u2019s up next for MooseCat Recording<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Right now, they\u2019re looking to continue to grow their client base, and are hoping to open a second location for their recording studio.<\/span><\/p>\n<p>And using Woodpecker brings them closer to reaching these goals. \ud83d\ude09<\/p>\n<p>Want to try Woodpecker out yourself? Sign up for the trial and you&#8217;ll get to test the tool for free for a week:<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-2028435476\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-2028435476\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re growing a small business, you know that it requires wearing many hats. You\u2019re often doing tasks that would easily fit into several job descriptions.<\/p>\n<p>That\u2019s how it is for Mike and Carly at MooseCat Recording, a private boutique recording studio.<\/p>\n","protected":false},"author":17,"featured_media":15281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How MooseCat Recording Books Artists, Managers &amp; Producers with Woodpecker<\/title>\n<meta name=\"description\" content=\"Mike and Carly, the duo behind MooseCat Recording, were looking for a way to reach potential clients faster. See how including cold email automation into their process worked out for them.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How MooseCat Recording Books Artists, Managers &amp; Producers with Woodpecker\" \/>\n<meta property=\"og:description\" content=\"Mike and Carly, the duo behind MooseCat Recording, were looking for a way to reach potential clients faster. 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