{"id":15191,"date":"2022-08-11T12:16:03","date_gmt":"2022-08-11T11:16:03","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=15191"},"modified":"2025-01-21T10:14:05","modified_gmt":"2025-01-21T09:14:05","slug":"trends-in-cold-emailing","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/trends-in-cold-emailing\/","title":{"rendered":"5 Cold Emailing Trends to Look Into in 2022"},"content":{"rendered":"

You already know that B2B cold emails are a powerful way to move conversations forward quickly, even if they\u2019re starting at zero. And just like any other form of outreach, much of the success of your cold emails depends on how you use that super-short time window to communicate your message.<\/span><\/p>\n

Every word counts in your cold emails and it\u2019s worth measuring the effect of every one.\u00a0<\/span><\/p>\n

That\u2019s why we\u2019ve put together this list of tips and advice for composing your B2B cold emails – ones that work in 2022. <\/span><\/p>\n

Yup – we talked to Yurii, the head of Business Growth here at Woodpecker, and dug into what’s effective right now.<\/span><\/p>\n

We’re covering five key areas that can help to make a big difference during the short time you have the prospect\u2019s attention.\u00a0<\/span><\/p>\n

1. Relevance & signals<\/span><\/h2>\n

This is a simple yet frequently overlooked way to approach the entire idea behind your cold email pitch \u2014 <\/span>Are you framing everything in terms that speak to the needs and wants of the prospect?\u00a0<\/span><\/i><\/p>\n

If not, stop and start over again because you\u2019re doing it wrong.\u00a0<\/span><\/p>\n

The best copywriters in the business will tell you that relevance is where it all starts and is even more important than personalization in your message.\u00a0<\/span><\/p>\n

Who cares if you used someone\u2019s name and made a reference to their work if what you\u2019re offering has zero<\/span> relevance<\/b> to what they need?\u00a0<\/span><\/p>\n

Your messages need to be hyper-targeted with a laser focus on some challenge the prospect is facing. Again, if this is not the angle you\u2019re taking, <\/span>stop and start over again because you\u2019re doing it wrong.\u00a0<\/span><\/i><\/p>\n

Ideally, you’d want to identify the right moment to contact your prospects.<\/p>\n

Signals, triggers, intent data – whatever you call it, it\u2019s a game changer.<\/span><\/p>\n

Here are some ideas on how you can write a B2B cold email using intent data.<\/span><\/p>\n

Job\/role change<\/span><\/h3>\n

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Usually, {role} in {industry} I speak with are keenly focused {challenge 1} and {challenge 2} when settling in their role.<\/span><\/p>\n

Curious, does that sound similar to what you\u2019re focusing on at {company}?<\/span><\/p>\n\n <\/div>\n<\/article><\/p>\n

Hiring now<\/span><\/h3>\n

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So many openings for {position} at your team now, {name}.<\/span><\/p>\n

Maybe I\u2019m way off base here, but I\u2019m guessing that {challenge 1} is a thing.<\/span><\/p>\n

{What you can do to help}.<\/span><\/p>\n

Not sure if {solution to a problem} is a challenge. But if it is, is it worth exploring more?<\/span><\/p>\n\n <\/div>\n<\/article><\/p>\n

Reports<\/span><\/h3>\n

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Based on X from the report, Y seems to be a goal for {period}.<\/span><\/p>\n

Curious, have you found ways to tackle it?<\/span><\/p>\n\n <\/div>\n<\/article><\/p>\n

Tip: if you can’t find this information online, contact someone inside the company (SDR\/BDR) and ask them about the main focus right now.<\/span><\/p>\n

Use that information when getting in touch with the VP\/head of the team.<\/span><\/p>\n

Info found in the comments<\/span><\/h3>\n

(if someone\u2019s active on LinkedIn\/Twitter)<\/span><\/p>\n

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{Your comment about} really caught my attention.<\/span><\/p>\n

Is my understanding correct that X and Y are the main challenges?<\/span><\/p>\n\n <\/div>\n<\/article><\/p>\n

Funding<\/span><\/h3>\n

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After raising {sum} you {name} as {role} of a {industry of company} must be really into {challenge 1} and {challenge 2}.<\/span><\/p>\n

Maybe I\u2019m way off base here, {what you can do to help}.<\/span><\/p>\n

Not even sure if that is the thing for you, but {your best performing CTA}<\/span><\/p>\n\n <\/div>\n<\/article><\/p>\n

Website visit<\/span><\/h3>\n

Check tools to see accounts who visited your website, and j<\/span>ust send a regular cold email – here’s how to write one.<\/a><\/span><\/p>\n

Event attendance<\/span><\/h3>\n

Attend the actual event and get in touch only with the people who have engaged.<\/span><\/p>\n

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At the event, you mentioned X and Y.<\/span><\/p>\n

Is my understanding correct that A and B are a focus right now?<\/span><\/p>\n\n <\/div>\n<\/article><\/p>\n

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