{"id":15110,"date":"2022-07-28T12:31:55","date_gmt":"2022-07-28T11:31:55","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=15110"},"modified":"2025-01-21T10:14:06","modified_gmt":"2025-01-21T09:14:06","slug":"outbound-lead-generation-services","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/outbound-lead-generation-services\/","title":{"rendered":"Outbound Lead Generation Services: Here&#8217;s How to Choose the Right Expert"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Let me take a guess: you\u2019re looking for a lead generation service, but so far you\u2019ve been overwhelmed with the options and don\u2019t quite know who to choose to fulfill your lead generation needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, let me help you with that so you can stop fumbling in the dark and finally get the pro assistance that will help you drive your sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide consists of two parts:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The first one shows you how to choose the right expert for your problem and business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The second shows you where to look for them so you don\u2019t have to go back and google it for hours<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After reading this, you\u2019ll be able to pick an expert who\u2019s just right for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who\u2019ll help you fill up your sales pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bring in the benjamins, and finally get a solid ROI from cold email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first things first &#8211; let\u2019s start with the issue you\u2019re facing.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Outbound lead generation services &#8211; what can an expert help you with?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The scope of an outbound lead generation service will vary, ranging from a part of the process to covering the full campaign cycle, from building a list to optimizing and tweaking your cold email sequences.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Types of outbound lead generation services<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cold email copywriting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email deliverability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical set-up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fully DFY lead generation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">List building<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign optimization<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A lead gen expert will help you with some or all of these, simply nailing the problem on the head when your cold emails aren\u2019t working and you don\u2019t know why, or kicking off your campaigns when you\u2019re not sure where to start.<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-808250999\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-808250999\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><span style=\"font-weight: 400;\">Agency vs freelance specialist<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What can a lead generation agency help you with?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can count on agencies to take the full process off your hands. Many of them also offer to handle some part of the process, like building a list.<\/span><span style=\"font-weight: 400;\">Their strongest suit is running the whole show for you, though. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ve got processes and people across various teams working on your behalf. Often they\u2019ll want to sign a contract for a longer period of time, which makes sense since you need time to start seeing the results of a properly strategized and executed cold email campaign.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What can a freelance specialist help you with?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A freelance lead generation specialist might cover a specific niche, or handle the lead generation process for you &#8211; just like an agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re more likely to find freelancers who are laser-focused on one specific part of cold emailing, like copywriting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you\u2019re looking to get some advice or help on a very particular aspect of your cold emailing process, like rewriting your emails, or someone to consult with on how to tweak your strategys, a freelance pro might be a better choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said that, it\u2019s not set in stone, and the agency vs consultant is just one way to look at your lead generation expert. Here are other criterias to think about.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Criteria for choosing lead generation services<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Expertise &amp; experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Starting with the obvious &#8211; do they cover the area that you&#8217;re having issues with?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But then, there are things that might not come to mind immediately.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Do they have experience in targeting the market you want to expand on?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Have they successfully worked with businesses in your industry before?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Were they able to solve the problem you seem to be having, for somebody else?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How long have they been in the game?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you\u2019re looking to get a prospect list from them, ask how they go about building it. Do they have a team that\u2019s taking care of it? What\u2019s their process?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How do they stay compliant with applicable laws, like GDPR or the CAN-SPAM act? Make sure yours and your prospective customers\u2019 data is in good hands.<\/span><\/li>\n<\/ul>\n<p><strong>Tip:<\/strong><span style=\"font-weight: 400;\"> many lead generation specialists offer a free discovery call. So if you\u2019ve picked a top few to reach out to and you\u2019re not sure who to choose, jump on a call with them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Budget<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some of the lead generation specialists offer service packages with fixed prices. <\/span><span style=\"font-weight: 400;\">Typically, though, they need to customize their offer to your needs, which means the price will vary from client to client. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of them might charge per lead or campaign. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Tip:<\/strong> Before you sign on with an agency or a freelance specialist for a fully DFY service, make sure you\u2019d agreed on the definition of a lead. Is it someone who replied? A meeting booked?<\/span><\/p>\n<p>How will they qualify them? When will they be delivered to you? Does the offer include lead scoring?<\/p>\n<p><span style=\"font-weight: 400;\">Talk it over before signing on the dotted line so you have a clear picture of what you\u2019ll be getting at the price you agree to.<\/span><\/p>\n<h4>The results might take time<\/h4>\n<p><span style=\"font-weight: 400;\">Some professionals (mostly agencies) sign contracts with clients for at least 3 months, since this is when you start seeing the first results if you\u2019re building and implementing a cold email strategy from scratch. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But outbound lead generation is a long-term game that works best to provide a regular and steady flow of leads.\u00a0<\/span><span style=\"font-weight: 400;\">Depending on your particular case, it might take several months before you see the results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then again \u2013 this will vary depending on what problem you\u2019re trying to solve. If you need help with a certain part of the process, like email copy or tweaking the sending strategy, you should be able to see the results much faster.<\/span><\/p>\n<p><strong>Tip #2:<\/strong><span style=\"font-weight: 400;\"> Too cheap ain\u2019t a good thing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lead generation involves many skills and is time-consuming (you know that if you\u2019ve tried yourself!). If you\u2019re surprised at how low the price is for a full service, it might actually be a sign that something\u2019s off.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What cold email tools they\u2019re using<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This depends on your particular case, but might come in handy. If you\u2019re already using a cold email tool that you like and have processes built around it, it might be worth it to pick an expert who knows the tool and will help you maximize its ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand \u2013 if you\u2019re looking for a tool, or want to switch from another that didn\u2019t meet your needs, an expert can also recommend you one. Typically, they\u2019d used many of them and know all of their benefits and drawbacks.<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1702710524\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1702710524\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h3><span style=\"font-weight: 400;\">Reputation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If a business is bad, you\u2019ll probably see proof of that in the opinions of their clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So do a little research and see what people have said about the lead generation agencies or consultants you\u2019re considering to work with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They might call themselves the best pros out there, but since you don\u2019t know them yet, you don\u2019t trust them. So it\u2019s people\u2019s opinions that will show you the truth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check their reviews, read case studies, see what people are saying about them on social media \u2013 or go to <\/span><a href=\"https:\/\/woodpecker.co\/woodpecker-experts\/\"><span style=\"font-weight: 400;\">Woodpecker Experts<\/span><\/a><span style=\"font-weight: 400;\">, where the vetting process has already been done for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You just pick the professionals whose expertise and experience matches your needs, and contact them &#8211; no need to google lead generation services and browse through the results, looking for one that might make you swipe right.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to make sure you hire the right lead generation expert<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Woodpecker Experts came to be because we saw some Woodpecker users need a helping hand to kickstart their cold email campaigns, or optimize them for more satisfying results. So we built a platform that makes your search easier.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15117\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/07\/Screenshot-2022-07-28-at-09.14.44-300x168.png\" alt=\"Woodpecker Experts - lead generation pros\" width=\"682\" height=\"382\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/07\/Screenshot-2022-07-28-at-09.14.44-300x168.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/07\/Screenshot-2022-07-28-at-09.14.44-768x430.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/07\/Screenshot-2022-07-28-at-09.14.44.png 861w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/>\n<ul>\n<li><b>The base of experts is carefully curated<\/b><span style=\"font-weight: 400;\">. We talk to each of the experts and decide if they are a good fit based on what our customers need.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">We made sure they cover<\/span><b> every aspect of lead generation with cold email<\/b><span style=\"font-weight: 400;\">. So whatever you need, you\u2019ll get help with it.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">We invite<\/span><b> both agencies and freelance consultants<\/b><span style=\"font-weight: 400;\"> to join. So chances are you\u2019ll find an expert with the expertise you need, within your budget.<\/span><\/li>\n<\/ul>\n<p>Want to browse? If you&#8217;re a Woodpecker user,\u00a0<a href=\"https:\/\/woodpecker.co\/experts\/\">go right here.<\/a> Choose an expert whose expertise matches what you need and connect with them via the form. See if they&#8217;ll be able to help you, and if so &#8211; set the scope of the project and price.<\/p>\n<p>Not a Woodpecker user? Consider signing up &#8211; you can connect with the experts when you&#8217;re on the trial as well, so you can start getting a good ROI on your cold email efforts as soon as possible. In that case, <a href=\"https:\/\/woodpecker.co\/woodpecker-experts\/\">go here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let me take a guess: you\u2019re looking for a lead generation service, but so far you\u2019ve been overwhelmed with the options and don\u2019t quite know who to choose to fulfill your lead generation needs.<\/p>\n","protected":false},"author":17,"featured_media":15132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outbound Lead Generation Services: How to Choose the Right Expert<\/title>\n<meta name=\"description\" content=\"Need help with your lead generation process? 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