{"id":13447,"date":"2021-12-30T10:30:49","date_gmt":"2021-12-30T09:30:49","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=13447"},"modified":"2025-01-21T10:14:51","modified_gmt":"2025-01-21T09:14:51","slug":"2021-in-retrospect-whats-been-going-on-at-woodpecker","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/2021-in-retrospect-whats-been-going-on-at-woodpecker\/","title":{"rendered":"2021 in Retrospect: What\u2019s Been Going on at Woodpecker?"},"content":{"rendered":"

2021 was another challenging year for us, but we pushed through it.<\/span><\/p>\n

So as 2022 is just around the corner, take a moment with me and see how Woodpecker changed in the last 365 days.<\/span><\/p>\n

What\u2019s new in the app? Features & integrations<\/span><\/h2>\n

This year we\u2019ve rolled out a bunch of new important features and integrations. We\u2019ve listened closely to our customers and invested a lot of our efforts into big deliverability & multichannel features.<\/span><\/p>\n

As a result, these Woodpecker features saw the light of day in 2021:<\/span><\/p>\n

Warm-up & Recovery<\/span><\/h3>\n

Warming up is one of the first things you need to take care of before starting sending cold emails.<\/span><\/p>\n

You can warm up your email addresses and domains using the Warm-up & Recovery module. But that\u2019s just one part of it. You can also use it to regain a good sender reputation or to keep your email deliverability high when everything is going right.<\/span><\/p>\n

Read more about Warm-up & Recovery>><\/span><\/a><\/p>\n

Deliverability Monitor<\/span><\/h3>\n

And speaking of preventing issues with email deliverability – that\u2019s why we decided to build Deliverability Monitor. The feature shows in the Deliverability tab as a chart, showing how many emails that you\u2019ve sent were delivered, opened and replied to, and how many bounced.<\/span><\/p>\n

This way you can spot if any deliverability issues are coming ahead, and prevent them when there\u2019s still nothing to worry about.<\/span><\/p>\n

See how Deliverability Monitor & Bounce Shield work>><\/span><\/a><\/p>\n

Bounce Shield<\/span><\/h3>\n

Bounce Shield tracks when you\u2019re about to exceed your email provider\u2019s daily sending limits, and pauses your campaign for a few minutes so it doesn\u2019t happen and you don\u2019t get blocked. It protects your deliverability\u00a0 24\/7.<\/span><\/p>\n

See how Deliverability Monitor & Bounce Shield work>><\/span><\/a><\/p>\n

Woodpecker Calls<\/span><\/h3>\n

With Woodpecker Calls you can make your sales calls wherever you are, as long as you have your cell phone on you.\u00a0<\/span><\/p>\n

It\u2019s a mobile app for Android that allows you to track and make calls.<\/span><\/p>\n

Read more about Woodpecker Calls>><\/span><\/a><\/p>\n

LinkedIn manual tasks<\/span><\/h3>\n

LinkedIn manual tasks make it easier to incorporate reaching out to prospects on the platform into your campaign flow.<\/span><\/p>\n

You can combine it with emails and calls for more ways to reach a prospect.<\/span><\/p>\n

Learn more about LinkedIn manual tasks>><\/span><\/a><\/p>\n

Native Calendly integration<\/span><\/h3>\n

When your prospect schedules a meeting with you via Calendly, Woodpecker will automatically stop the sequence. You\u2019ll see the meeting in your calendar right away.<\/span><\/p>\n

Read more about the integration>><\/span><\/a><\/p>\n

Native HubSpot integration\u00a0<\/span><\/h3>\n

Many of you are using HubSpot as your CRM. With the native integration between HubSpot and Woodpecker, you can now easily send data both ways.<\/span><\/p>\n

Here\u2019s more about the integration>><\/span><\/a><\/p>\n

Billing\u00a0<\/span><\/h3>\n

To better meet the needs of Woodpecker users, we came up with a pricing & billing model that allows you to build your own plan.<\/span><\/p>\n

You pick the add-ons that you need, and this way you don\u2019t pay for features that you don\u2019t want to use. You can have it your way.<\/span><\/p>\n

See how our pricing & billing works>><\/span><\/a><\/p>\n

Woodpecker Experts<\/span><\/h2>\n

Our customers sometimes need a helping hand with doing their cold outreach. Some may not be sure how to handle deliverability issues, others need help with creating a cold email sequence that will bring them replies. And some may want to outsource the whole process to an agency.<\/span><\/p>\n

So we\u2019ve started Woodpecker Experts to connect these customers with experts in the field of cold outreach.<\/span><\/p>\n

This is an exciting opportunity for us to provide customers with even more value than before.\u00a0<\/span><\/p>\n

The program is available for premium Woodpecker users.\u00a0<\/span><\/p>\n

We’ll keep on building the program in 2022 for sure.<\/p>\n

See the marketplace of cold outreach Experts>><\/span><\/a><\/p>\n

We debuted on the NewConnect market<\/span><\/h2>\n

This year we made our way to the Warsaw NewConnect market of the Warsaw Stock Exchange.\u00a0<\/span><\/p>\n

Maciej and Matt set this goal for the company a long time ago, and in September 2021 we\u2019ve reached it.<\/span><\/p>\n

A bunch of us went to Warsaw to be there in person as Woodpecker debuted. Woodpecker\u2019s share prices increased by 28% the first day, making it a success. We couldn\u2019t be more proud.\u00a0<\/span><\/p>\n

In 2022 and 2023 we\u2019re planning to move to the Warsaw Stock Exchange.<\/span><\/p>\n

Read more about our debut>><\/span><\/a><\/p>\n

Our content – Woodpecker Academy, video series, blog & live events<\/span><\/h2>\n

Woodpecker\u2019s marketing started with Cathy and a strong focus on the Woodpecker blog in 2015. Now there\u2019s 13 of us and we\u2019re doing videos, articles, cold email Academy, fun posts on social media, and live events with partners.<\/span><\/p>\n

Even though at times bumpy, it\u2019s been an exciting ride.<\/span><\/p>\n

See the highlights of our 2021 content:<\/span><\/p>\n

#1 Woodpecker Academy<\/span><\/h3>\n

We\u2019ve built the Academy to make it easier for you to learn cold email.<\/span><\/p>\n

I know it may seem overwhelming when you\u2019re starting out and would love to learn, but just don\u2019t know where to start.<\/span><\/p>\n

So we condensed the knowledge we\u2019ve been sharing with you for the last few years and put it into a 5-part course.<\/span><\/p>\n

Here it is in all its glory: <\/span>Woodpecker Academy>><\/span><\/a><\/p>\n

#2 Videos<\/span><\/h3>\n

If you\u2019re subscribed to our newsletter, you might have spotted it already – we\u2019ve changed gears and started to put more focus on video content this year.<\/span><\/p>\n

Here are three video series we’ve already launched:<\/p>\n

Message Delivered>><\/a><\/p>\n