{"id":13148,"date":"2021-10-14T14:24:32","date_gmt":"2021-10-14T13:24:32","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=13148"},"modified":"2025-06-30T14:22:49","modified_gmt":"2025-06-30T13:22:49","slug":"apple-ios-15-cold-email","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/apple-ios-15-cold-email\/","title":{"rendered":"Apple iOS 15 Update: How Is It Going to Affect Email Senders?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Apple <\/span><a href=\"https:\/\/www.apple.com\/newsroom\/2021\/06\/ios-15-brings-powerful-new-features-to-stay-connected-focus-explore-and-more\/\"><span style=\"font-weight: 400;\">just released iOS 15<\/span><\/a><span style=\"font-weight: 400;\"> and it brought some major changes to email marketing and the most commonly used metric to measure its effectiveness &#8211; open rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The question now is how will the latest update affect <a href=\"https:\/\/woodpecker.co\/blog\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\">cold email<\/a> and Woodpecker users? See what\u2019s changing and how it can potentially impact your cold email campaigns.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How iOS 15 will impact cold email marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The open rate is one of the most widely-used metrics to measure your email marketing effectiveness, and it just got hit in a big way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple users are now able to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turn off open tracking\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hide their IP addresses\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hide their email address<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In a short way: you have to expect losing open rate metric and IP data for those prospects who use iOS emails. If you depend on deliverability and open rate as a way of measuring engagement, you will have to change your strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketers should now be aware of three key changes that will affect their ability to serve subscribers:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mail privacy protection eliminates the accuracy in tracking open rates.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Private relay can be used to <a href=\"https:\/\/www.scraperapi.com\/blog\/how-to-hide-your-ip-address-for-web-scraping\">hide your IP address<\/a> while browsing online.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email allows users to mask real emails with fake ones.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">How does this affect your Woodpecker account?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are still many unknowns with iOS 15, but according to Ania, our deliverability expert, there\u2019s no need to panic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what we know: while <\/span><a href=\"https:\/\/blogs.constantcontact.com\/email-marketing-statistics\/\"><span style=\"font-weight: 400;\">60% of consumers access emails via a mobile device<\/span><\/a><span style=\"font-weight: 400;\">, only about <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats-list\"><span style=\"font-weight: 400;\">33% of all emails <\/span><\/a><span style=\"font-weight: 400;\">opened in the US come from an iPhone. Of those, a certain percentage will not opt into Mail Privacy Protection (because their address book may contain sensitive information like credit card numbers or bank account passwords). We can work with this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly: assuming that the new Apple policy opens images or tracking pixels within the first 10 seconds of message delivery, the number of opens is not counted until the user opens the message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the user&#8217;s perspective, <\/span><b>nothing changes<\/b><span style=\"font-weight: 400;\">, and iOs15 update has no negative impact on the use of our application.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What do you need to do next?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cold emailing is a field that is constantly evolving (<\/span><span style=\"font-weight: 400;\">and far from dying out<\/span><span style=\"font-weight: 400;\">). So take a deep breath and focus on things you can actually do to make your campaigns work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips you can apply to your campaign workflow:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/woodpecker.co\/blog\/ab-testing-in-cold-email\/\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a> <b>&#8211; <\/b><span style=\"font-weight: 400;\">experiment on different subject lines and message content you launch to prospects that are not iOS users, so you can confirm which one will perform better.<\/span><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/woodpecker.co\/blog\/prospect-list-hygiene\/\"><span style=\"font-weight: 400;\">Prospect List Hygiene<\/span><\/a><b> &#8211; <\/b><span style=\"font-weight: 400;\">it\u2019s important that you clean out your inactive contacts list now, since this will affect the open rates of future mailing campaigns.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Add more channels to your outreach &#8211; like <\/span><a href=\"https:\/\/woodpecker.co\/blog\/introducing-manual-tasks\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/woodpecker.co\/blog\/email-sms\/\"><span style=\"font-weight: 400;\">SMS strategy<\/span><\/a><span style=\"font-weight: 400;\">. More touch points with your audience means booking more meetings, closing more deals and building a meaningful relationship quicker.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Track clicks &#8211; if you really want to focus on measuring engagement, add <\/span><a href=\"https:\/\/woodpecker.co\/blog\/links-in-cold-email\/\"><span style=\"font-weight: 400;\">links to your campaign<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email is a great marketing strategy and still one of the best ways to communicate with your audience &#8211; that&#8217;s not going to change. Your goal is to add value with your campaigns and get more creative so you can still get great results.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple just released iOS 15 and it brought some major changes to email marketing and the most commonly used metric to measure its effectiveness &#8211; open rate.\u00a0<\/p>\n","protected":false},"author":17,"featured_media":13154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple iOS 15 Update: How Will It Affect Email Senders?<\/title>\n<meta name=\"description\" content=\"With a new update comes a lot of uncertainty, but here&#039;s what you need to know about the possible changes it brings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/apple-ios-15-cold-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple iOS 15 Update: How Will It Affect Email Senders?\" \/>\n<meta property=\"og:description\" content=\"With a new update comes a lot of uncertainty, but here&#039;s what you need to know about the possible changes it brings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/apple-ios-15-cold-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T13:24:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T13:22:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/10\/09.09.2021-Apple-iOS-15-How-will-it-affect-email-senders.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/apple-ios-15-cold-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/apple-ios-15-cold-email\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"Apple iOS 15 Update: How Is It Going to Affect Email Senders?\",\"datePublished\":\"2021-10-14T13:24:32+00:00\",\"dateModified\":\"2025-06-30T13:22:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/apple-ios-15-cold-email\/\"},\"wordCount\":548,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/apple-ios-15-cold-email\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/apple-ios-15-cold-email\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/apple-ios-15-cold-email\/\",\"name\":\"Apple iOS 15 Update: How Will It Affect Email Senders?\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2021-10-14T13:24:32+00:00\",\"dateModified\":\"2025-06-30T13:22:49+00:00\",\"description\":\"With a new update comes a lot of uncertainty, but here's what you need to know about the possible changes it brings.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woodpecker.co\/blog\/apple-ios-15-cold-email\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"name\":\"Woodpecker Blog\",\"description\":\"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales &amp; 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