{"id":13048,"date":"2021-09-20T07:28:04","date_gmt":"2021-09-20T06:28:04","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=13048"},"modified":"2025-01-21T10:15:03","modified_gmt":"2025-01-21T09:15:03","slug":"native-hubspot-integration","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/native-hubspot-integration\/","title":{"rendered":"Native HubSpot Integration: Save Time on Data Entry &#038; Generate More Qualified Leads"},"content":{"rendered":"<p>We\u2019re excited to announce that Woodpecker is now natively integrated with HubSpot!<\/p>\n<p><span style=\"font-weight: 400;\">HubSpot is one of the most popular CRMs out there. It helps to align sales and marketing teams, boost ROI and optimize your inbound marketing strategy so you can generate more qualified leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a tool for inbound marketing, sales, and customer service and now you can start using it with Woodpecker in just a few clicks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading or watch the video to find out how you can benefit from including the integration into your workflow.<\/span><\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JZjJ4NPoT4E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/center><\/p>\n<h2>Benefits of the native HubSpot + Woodpecker integration<\/h2>\n<p><span style=\"font-weight: 400;\">Most of us are short on time. The great news is that with this Woodpecker and HubSpot integration you will be able to save some of it every day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine syncing data between Woodpecker and HubSpot without manual data entry or messy, time-consuming imports. Now it\u2019s all possible and at the tip of your fingertips.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The integration is available with the API keys &amp; integrations add-on.\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-553324876\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-553324876\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h3><b>What are the benefits of this integration?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Data is exchanged in real time<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By syncing contacts between Woodpecker and HubSpot you&#8217;ll be able to shave hours off every week. Each new record added or updated in either Woodpecker or HubSpot automatically pushes the information to the other app.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>You decide what data you want to sync<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having said that, you can also set the sync in one direction (instead of a back-and-forth), and choose specific pieces of information that you&#8217;d like to share between the apps. You can filter any Woodpecker field you need (e.g. prospect status or interest level) or HubSpot list, and only share data of prospects who meet certain criteria.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Default field mappings<\/strong><\/li>\n<\/ul>\n<p>The matching data in both apps gets connected automatically, plus HubSpot already took care of creating the default field mappings for you.<\/p>\n<p>You can set it up quickly and keep your data nice and well-organized.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Custom field mappings<\/strong><\/li>\n<\/ul>\n<p>You know how you can add snippets (custom fields) when writing a message in your Woodpecker campaign? You can use the standard ones, like {FIRST_NAME} or {COMPANY}, but there are also custom snippets (snippet 1 to 15), which you can use to include any data you want.<\/p>\n<p>With custom field mappings, you&#8217;ll be able to match them with information from HubSpot, or make changes to the default fields.<\/p>\n<h2><b>How it works\u00a0<\/b><\/h2>\n<p>The integration will keep all the data synced in-between apps in real time. It also supports historical syncing, which means all past data will also be shared from one app to the other.<\/p>\n<p><span style=\"font-weight: 400;\">Fields from HubSpot and Woodpecker will be automatically mapped &#8211; you only need to set it up with our API Key.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The setup is super quick and simple, just follow these 7 steps below. For more detailed instructions check <a href=\"https:\/\/docs.woodpecker.co\/en\/articles\/5552955-how-to-integrate-hubspot-to-woodpecker\">this help article.<\/a><\/span><\/p>\n<p><b>Step 1<\/b><span style=\"font-weight: 400;\">: Generate the API key in Woodpecker and copy to use it.\u00a0 <\/span><\/p>\n<p><b>Step 2<\/b><span style=\"font-weight: 400;\">: In HubSpot go to App Marketplace<\/span><\/p>\n<p><b>Step 3<\/b><span style=\"font-weight: 400;\">: Choose Woodpecker and install<\/span><\/p>\n<p><b>Step 4<\/b><span style=\"font-weight: 400;\">: Type in the API key to connect to your Woodpecker account<\/span><\/p>\n<p><b>Step 5<\/b><span style=\"font-weight: 400;\">: When you connect, set up sync. The only objects that are being synced in this integration are <\/span><b>prospects, <\/b><span style=\"font-weight: 400;\">which are marked to sync by default and you can\u2019t change that.\u00a0<\/span><\/p>\n<p><b>Step 6<\/b><span style=\"font-weight: 400;\">: Set up Sync rules and Field mapping. You can find more detailed instructions in the help article I&#8217;ve linked above.<\/span><\/p>\n<p><b>Step 7<\/b><span style=\"font-weight: 400;\">: Review settings and turn on<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-2009174807\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-2009174807\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><b>Would you like to share your feedback?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If so, let us know at integrations@woodpecker.co, we\u2019ll help you set up the integration and talk about your experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to see other apps Woodpecker integrates with, go to our<\/span><a href=\"https:\/\/woodpecker.co\/integrations\/\"> <span style=\"font-weight: 400;\">integrations tab<\/span><\/a><span style=\"font-weight: 400;\"> on the main Woodpecker website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re excited to announce that Woodpecker is now natively integrated with HubSpot!<\/p>\n","protected":false},"author":17,"featured_media":13112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Native HubSpot + Woodpecker Integration: Generate More Qualified Leads<\/title>\n<meta name=\"description\" content=\"HubSpot&#039;s CRM is one of the most popular systems on the market. See what the native HubSpot + Woodpecker integration can do for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/native-hubspot-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native HubSpot + Woodpecker Integration: Generate More Qualified Leads\" \/>\n<meta property=\"og:description\" content=\"HubSpot&#039;s CRM is one of the most popular systems on the market. 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