{"id":12991,"date":"2021-09-09T09:29:10","date_gmt":"2021-09-09T08:29:10","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=12991"},"modified":"2025-07-07T08:15:31","modified_gmt":"2025-07-07T07:15:31","slug":"email-sms","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/email-sms\/","title":{"rendered":"Email and SMS: How to Combine These Two Channels for Outstanding Results?"},"content":{"rendered":"

Since <\/span>60% of consumers access emails via a mobile device<\/span><\/a>, email and SMS can be a useful combination for companies who want to adjust their communication strategy to an ever increasing mobile audience.\u00a0<\/span><\/p>\n

More channels for touch points with your audience means booking more meetings, closing more deals and building a meaningful relationship quicker.<\/span><\/p>\n

Read on to see how you can use SMS text messages<\/a> with your regular email campaigns to increase success rates.\u00a0<\/span><\/p>\n

Why should you use SMS for your outbound communication?<\/span><\/h2>\n

The first SMS was sent in 1992, and it’s still one of the most popular forms of communication for business today. It has barely changed since then and it\u2019s very powerful. According to research<\/a><\/span>, 98% of people open text messages, 90% of them do that within the first 3 minutes of receiving it, and 45% of them reply. <\/span><\/p>\n

Besides being efficient, text messages are a quick, cost-effective way to engage with customers and the results can be analyzed rapidly.<\/span><\/p>\n

What can you use SMS for in your outreach?<\/span><\/h2>\n

1. To set up a call after an \u201cinterested\u201d response<\/strong><\/span><\/h3>\n

When a prospect replies to your email that they\u2019re interested in learning more, you can send an SMS in which you ask to schedule a meeting to chat about your offer.<\/span><\/p>\n

A simple message like this one can do the trick: \u201cHey {{FIRST_NAME}}, thanks for expressing interest in our offer! Let\u2019s hop on a call – here\u2019s my number. Let me know when you\u2019re available!\u201d.<\/span><\/p>\n

2. For recruiting – to confirm an interview<\/strong><\/span><\/h3>\n

You add Calendly links to your emails, and when someone schedules a call, you can send an SMS to confirm the meeting and include any necessary information.<\/span><\/p>\n

3. As a reminder before a meeting<\/strong><\/span><\/h3>\n

For any meeting you\u2019ve got in your calendar, you can set a text reminder<\/a> an hour before so the prospect or client doesn\u2019t miss it.<\/p>\n

4. To re-engage prospects when they cancel a meeting with you<\/strong><\/span><\/h3>\n

When someone cancels a meeting that\u2019s been scheduled via Calendly, you can add them to a re-engaging campaign and send them an SMS.<\/span><\/p>\n

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