{"id":12897,"date":"2021-07-22T10:29:07","date_gmt":"2021-07-22T09:29:07","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=12897"},"modified":"2025-01-21T10:15:11","modified_gmt":"2025-01-21T09:15:11","slug":"email-deliverability-metrics-monitor-email-deliverability","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/email-deliverability-metrics-monitor-email-deliverability\/","title":{"rendered":"Email Deliverability Metrics: How to Monitor Your Deliverability\u00a0"},"content":{"rendered":"

Following email deliverability best practices – although it might be a lot of work at times – is just one side of the coin.<\/span><\/p>\n

If you want to maximize the chances of your emails landing in a prospect\u2019s main inbox, you need to also keep good track of how your emails are performing.<\/span><\/p>\n

And what better way to do that than by keeping an eye on email deliverability metrics?<\/span><\/p>\n

Let\u2019s take a closer look at which you should be focusing on.<\/span><\/p>\n

Why is email deliverability so important?<\/span><\/h2>\n

Without good deliverability, your email campaign won\u2019t reach your target audience, your recipients won\u2019t have a chance to read and consider your offer, and your efforts will turn out to be in vain.<\/span><\/p>\n

Your goal is to reach the recipient’s inbox – not the spam or junk folder.\u00a0<\/span><\/p>\n

Tracking key metrics will help you to keep your hand on the pulse of your deliverability.<\/span><\/p>\n

So without further ado, let\u2019s move on to every analytics geek’s dream: the metrics.<\/span><\/p>\n

Deliverability metrics you should focus on<\/span><\/h2>\n

1. Delivery rate\u00a0<\/span><\/h3>\n

This one is easy to measure. Email delivery rate is the percentage of emails that were successfully delivered to recipients\u2019 inboxes, i.e. they didn\u2019t bounce.<\/span><\/p>\n

You can see the metric in your Woodpecker stats (as delivered)<\/em>, or better yet – track your deliverability on a dashboard that you’ll find in the Deliverability tab.<\/span><\/p>\n\"measure\n

The feature (Deliverability Monitor) allows you to spot possible issues with your deliverability so you can prevent them.<\/p>\n

It tracks how many emails you sent, how many were delivered, opened, replied to, and how many bounced.<\/p>\n

See how the feature works and what to do<\/a> if you see that something might be up with your deliverability.<\/span><\/p>\n

2. Inbox placement rate<\/span><\/h2>\n

Most people use it interchangeably with the term <\/span>deliverability rate<\/span><\/i>.<\/span><\/p>\n

Inbox placement rate (IPR) determines the percentage of emails that were delivered to the recipient’s main inbox rather than the spam or junk folder. <\/span><\/p>\n

You can assess your inbox placement rate with tools such as GlockApps (you test it by sending your emails to a seed list).<\/span><\/p>\n\"glockapps\n

source: GlockApps<\/em><\/p>\n

A low inbox placement rate may mean that:<\/span><\/p>\n