{"id":12807,"date":"2021-07-12T11:09:21","date_gmt":"2021-07-12T10:09:21","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=12807"},"modified":"2025-01-21T10:15:14","modified_gmt":"2025-01-21T09:15:14","slug":"woodpecker-vs-mailchimp","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/woodpecker-vs-mailchimp\/","title":{"rendered":"Why You Shouldn\u2019t Use Mailchimp for Cold Emails"},"content":{"rendered":"

Have you ever struggled with choosing the right tool for cold emailing? There are so many options and limited time to test all the solutions, compare them and choose the perfect one for your company.\u00a0<\/span><\/p>\n

You can save yourself hours of tedious comparison, because in this article I’ve answered a daunting question that many outbound sales professionals ask: Is using Mailchimp for cold emails the way to go? Let’s take a look.<\/span><\/p>\n

What is Mailchimp?<\/span><\/h2>\n

If you’ve arrived at this page, you probably know what Mailchimp is or maybe you’ve even used it, but for those still in confusion – Mailchimp is a tool for marketing communication with people who have opted in to receive advertising, custom postcards and newsletters.\u00a0<\/span><\/p>\n

It’s a great solution for small and medium businesses taking their first steps in email marketing, but is it suitable for sending cold emails? <\/span><\/p>\n

No, it’s not – and here’s why.<\/span><\/p>\n

#1 Using MailChimp for cold emails is against their Terms of Use<\/span><\/h2>\n

As Mailchimp’s <\/span>legal page<\/span><\/a> explains, any potential client you add to your Mailchimp account should give you their permission to send them content. It\u2019s logical, since Mailchimp was designed to send mainly newsletters. Have you ever received an advertisement or a brochure from a company you didn\u2019t sign up for? It\u2019s annoying, right? That is why Mailchimp allows sending emails only to subscribers.<\/span><\/p>\n

So to send out cold emails you need a tool that allows you to do so, just like Woodpecker. I<\/span>f you send emails to contacts without their prior consent for data processing, make sure you follow the <\/span>GDPR rules<\/span><\/a> and target only these prospects who could potentially match your offer.\u00a0<\/span><\/p>\n

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