{"id":12686,"date":"2021-06-25T07:22:52","date_gmt":"2021-06-25T06:22:52","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=12686"},"modified":"2025-01-21T10:15:30","modified_gmt":"2025-01-21T09:15:30","slug":"if-before-campaign","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/if-before-campaign\/","title":{"rendered":"Setting an If Before a Campaign: Connect with Two Prospect Groups Within One Campaign"},"content":{"rendered":"

No more segmenting prospects and running two separate campaigns.<\/span><\/p>\n

Want to contact CEOs and Marketing VPs with a personalized flow, tailored to each of the groups?<\/span><\/p>\n

Prospects from your and other countries?<\/span><\/p>\n

Both attendees and absentees of your live event?<\/span><\/p>\n

Thanks to the feature we\u2019ve just rolled out, you can do so with less hassle – within one campaign flow.<\/span><\/p>\n

All you need to do is place an <\/span>If<\/span><\/i> (a condition) at the beginning of your campaign, before the first step.<\/span><\/p>\n

This specific type of an <\/span>If<\/span><\/i> is based on snippets.<\/span><\/p>\n

Keep reading to see how snippet-based conditions work and what you can get from setting them at the beginning of your campaigns.<\/span><\/p>\n

How does a snippet-based condition work?<\/span><\/h2>\n

As a Woodpecker user you might\u2019ve already added some conditions to your emails…\u00a0<\/span><\/p>\n\"condition\n

… or tasks.<\/p>\n\"condition\n

The ground rule for all types of conditions is: when a condition has been met, it sends a prospect into the YES Path. If it hasn\u2019t been met – the prospect falls into the NO Path.<\/span><\/p>\n

You can create a custom flow for each of the Paths.<\/p>\n

The same applies to a condition set at the beginning of a campaign.<\/span><\/p>\n

The only difference is that there\u2019s only one type of an <\/span>If<\/span><\/i> that you can place there – a snippet-based one.<\/span><\/p>\n

A snippet-based condition looks like this:<\/span><\/p>\n

 <\/p>\n

 <\/p>\n\"snippet-based\n

Let me explain this with an example.\u00a0<\/span><\/p>\n

So let\u2019s say you have a prospect list with CEOs of software houses and SaaS companies.<\/span><\/p>\n

To build two flows that are dedicated to each of the groups but remain within one campaign, you can set a condition like this one:<\/span><\/p>\n\"snippet-based\n

 <\/p>\n

Now all prospects with \u201cSaaS<\/span>\u201d<\/span><\/i> in the INDUSTRY field in the prospects table will fall into the YES Path of your campaign, and the rest – into the NO Path.<\/span><\/p>\n

You can then e.g. write different messages to each of the groups (and personalize their content with snippets, like you\u2019d usually do), or send an email to one group, and set a Call task for the other.<\/span><\/p>\n

That\u2019s just one way you can use this feature. I\u2019ve described others below.<\/span><\/p>\n

You can base conditions on any snippet, e.g. first name, last name, company, phone, or a custom snippet.<\/span><\/p>\n

What do you gain by placing an <\/span>If<\/span><\/i> before the first step of your campaign?<\/span><\/h2>\n

Starting your campaign with a condition:<\/span><\/p>\n