{"id":12622,"date":"2021-06-10T09:45:49","date_gmt":"2021-06-10T08:45:49","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=12622"},"modified":"2025-02-10T10:55:45","modified_gmt":"2025-02-10T09:55:45","slug":"cold-email-course-build-cold-email-campaigns","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/cold-email-course-build-cold-email-campaigns\/","title":{"rendered":"Woodpecker Academy &#8211; A 5-step Course To Help You Build a Successful Cold Email Campaign"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We are pleased to announce that <\/span><a href=\"https:\/\/woodpecker.co\/academy\/?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=mkt_academy-cold-email_06-21\"><span style=\"font-weight: 400;\">Woodpecker Academy<\/span><\/a><span style=\"font-weight: 400;\"> is now live and we&#8217;ve released our first online course!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After 6 years of creating content focused on cold emailing, we\u2019ve decided to merge all the knowledge we&#8217;ve shared so far into a step-by-step workflow that will help you launch successful cold email campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This course will teach you everything you need to build and optimize cold email campaigns that will finally get you the results you\u2019ve always wanted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you complete all the lessons, you even get a personalized certificate of completion!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up and get started:<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Learn cold emailing in practice - for free<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/academy\/signup?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=mkt_academy-cold-email_06-21\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nGO TO ACADEMY\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/academy\/signup?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=mkt_academy-cold-email_06-21\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-729292341\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-729292341\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                GO TO ACADEMY\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to see how the Academy works and what you\u2019ll get from this essential course.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Woodpecker Academy?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For years we\u2019ve been helping customers all over the world succeed with their cold email outreach and we\u2019ve learned a lot along the way. Email algorithms change, so we&#8217;ve had to constantly study the performance of our clients&#8217; campaigns, test new ideas, and adapt to the changing market. We&#8217;re proud to say we know how to avoid issues with spam folders or write custom email copy that generates positive responses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We share this expertise every day when working directly with our clients, as well as on <\/span><span style=\"font-weight: 400;\">our blog<\/span><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCNN9wM55yaNI-KEZCfh66_A\"><span style=\"font-weight: 400;\">YouTube channel.<\/span><\/a><span style=\"font-weight: 400;\"> Now we want to make that knowledge even more accessible. So if you&#8217;re looking for the best introduction to building an effective cold email strategy &#8211; Woodpecker Academy is exactly what you need.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What will you find in the Academy?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our first course is much more than a simple introduction to cold emailing &#8211; these 5 lessons will show you how to create a solid cold email strategy that is properly set up, but also gets you the responses you&#8217;re looking for. From building a high-quality prospect list to creating your first campaigns to taking care of the deliverability of your emails, you&#8217;ll find all the basics here. With 29 videos and 50 additional resources included in this course, we&#8217;ve made it as simple as possible.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-12628\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/06\/Zrzut-ekranu-2021-06-10-o-10.08.45-300x158.png\" alt=\"Woodpecker Academy inside\" width=\"808\" height=\"426\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/06\/Zrzut-ekranu-2021-06-10-o-10.08.45-300x158.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/06\/Zrzut-ekranu-2021-06-10-o-10.08.45-1024x539.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/06\/Zrzut-ekranu-2021-06-10-o-10.08.45-768x405.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/06\/Zrzut-ekranu-2021-06-10-o-10.08.45.png 1361w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/>\n<p><span style=\"font-weight: 400;\">After going through the lessons, you\u2019ll understand how to improve your cold email outreach and get more responses. Once you complete the course, you\u2019ll receive a personalized <a href=\"https:\/\/certifier.io\/templates\/traditional-formal-completion-certificate-template\">certificate of completion<\/a> that you can share on your social media. It&#8217;s always a good move to have your skills validated and impress your colleagues or future employers. Linkedin is a great place to do that!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This course is perfect for cold emailing beginners to start from scratch and avoid rookie mistakes, but also for sales professionals who want to brush up on their knowledge of email deliverability, prospecting or effective follow-ups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Learn cold emailing in practice - for free<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/academy\/signup?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=mkt_academy-cold-email_06-21\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nGO TO ACADEMY\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/academy\/signup?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=mkt_academy-cold-email_06-21\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1484569964\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1484569964\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                GO TO ACADEMY\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<p><span style=\"font-weight: 400;\">So let&#8217;s go through the details of the Woodpecker Academy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The course is designed to be easy to follow step by step. Once you hit the sign-up button, you can watch all 5 lessons in less than an hour.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you&#8217;ll learn:<\/span><\/p>\n<h3><b>Lesson 01<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In this class, you&#8217;ll learn how to take charge of your email deliverability even before you create your first campaign. We&#8217;ll focus on 5 steps that will save you from problems later on. After this lesson, you&#8217;ll know how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a separate domain dedicated to outbound outreach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up an email account\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up SPF and DKIM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send emails manually to warm up your email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verify the reputation of your domain and IP<\/span><\/li>\n<\/ul>\n<h3><b>Lesson 02<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After you&#8217;ve made sure all the technical aspects of setting up your email account are ready, we&#8217;ll focus on your prospects so you can build a high-quality list. We walk you through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining your ICP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding places online where your prospects hang out<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planning your email copy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collecting your prospects\u2019 data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding their email addresses<\/span><\/li>\n<\/ul>\n<h3><b>Lesson 03<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you know what you need to do to make sure your emails get delivered and how to find your prospects&#8217; email addresses, we&#8217;ll move on to writing a cold email that actually works. We&#8217;ll show you how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start a conversation that eventually leads to closing a deal,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid spam-triggering words,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize your message to increase deliverability and get more replies.<\/span><\/li>\n<\/ul>\n<h3><b>Lesson 04<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In this lesson, we&#8217;re focusing follow-ups to make sure that when you knock on the door more than once, you do it the right way. We&#8217;re going to talk about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What to incorporate into your follow-ups to spotlight your expertise,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many emails in a sequence will bring your best results,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And how to adjust email content to recipient\u2019s engagement.<\/span><\/li>\n<\/ul>\n<h3><b>Lesson 05<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Last but not least, you\u2019ll learn how to optimize and constantly improve your campaigns. We&#8217;ll show you how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B test your campaigns to optimize your results,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rethink your targets,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And apply a human-first approach to get more responses for your campaigns<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: normal;\">Practice in the Woodpecker app for free<\/span><\/h2>\n<p>This is the best way to test your knowledge and practice as you go.<\/p>\n<p>That&#8217;s why we&#8217;ve decided to give Woodpecker Academy users access to the Woodpecker app free for 7 days (unless you&#8217;ve already tried Woodpecker before).<\/p>\n<p>You can use the same data to log in to both platforms.<\/p>\n<p>If you&#8217;re already a Woodpecker user, you can enter the Academy with your login info for the Woodpecker app.<\/p>\n<h2><span style=\"font-weight: 400;\">Get your certificate now<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sign up for the Woodpecker Academy and improve your cold emailing skills. And while you&#8217;re at it, put what you learn in practice in the Woodpecker app to get the most out of it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Learn cold emailing in practice - for free<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/academy\/signup?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=mkt_academy-cold-email_06-21\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nGO TO ACADEMY\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/academy\/signup?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=mkt_academy-cold-email_06-21\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-2036313539\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-2036313539\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                GO TO ACADEMY\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<p>Feel free to share your feedback of the platform at blog@woodpecker.co. We&#8217;d love to hear your thoughts!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are pleased to announce that Woodpecker Academy is now live! We&#8217;ve released our first online course. After 6 years of creating content focused on cold emailing, we\u2019ve decided to merge all the knowledge we&#8217;ve shared so far into a step-by-step workflow that will help you launch successful cold email campaigns.<\/p>\n","protected":false},"author":17,"featured_media":12624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Free Cold Email Course: Build Effective Cold Email Campaigns from Scratch<\/title>\n<meta name=\"description\" content=\"Woodpecker Academy is out! Sign up for our course on cold emailing, get 14-day access to our app, and receive a personalized certificate of completion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/cold-email-course-build-cold-email-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free Cold Email Course: Build Effective Cold Email Campaigns from Scratch\" \/>\n<meta property=\"og:description\" content=\"Woodpecker Academy is out! Sign up for our course on cold emailing, get 14-day access to our app, and receive a personalized certificate of completion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/cold-email-course-build-cold-email-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-10T08:45:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-10T09:55:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/06\/Woodpecker-Academy-release-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/cold-email-course-build-cold-email-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/cold-email-course-build-cold-email-campaigns\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"Woodpecker Academy &#8211; A 5-step Course To Help You Build a Successful Cold Email Campaign\",\"datePublished\":\"2021-06-10T08:45:49+00:00\",\"dateModified\":\"2025-02-10T09:55:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/cold-email-course-build-cold-email-campaigns\/\"},\"wordCount\":1066,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Cold email basics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/cold-email-course-build-cold-email-campaigns\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/cold-email-course-build-cold-email-campaigns\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/cold-email-course-build-cold-email-campaigns\/\",\"name\":\"Free Cold Email Course: Build Effective Cold Email Campaigns from Scratch\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2021-06-10T08:45:49+00:00\",\"dateModified\":\"2025-02-10T09:55:45+00:00\",\"description\":\"Woodpecker Academy is out! 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