{"id":12488,"date":"2021-05-13T12:54:27","date_gmt":"2021-05-13T11:54:27","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=12488"},"modified":"2025-07-03T10:23:38","modified_gmt":"2025-07-03T09:23:38","slug":"what-is-bimi-email-deliverability","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/what-is-bimi-email-deliverability\/","title":{"rendered":"What Is BIMI and How Can It Affect Your Email Deliverability?"},"content":{"rendered":"

SPF, DKIM and DMARC records are the golden trio of email authentication – you probably already know that.\u00a0<\/span><\/p>\n

But for the last couple of years a new email standard has been emerging. It\u2019s called BIMI and it strongly relies on the above 3 mechanisms.<\/span><\/p>\n

See what BIMI is all about and how it can benefit you.<\/span><\/p>\n

What is BIMI?<\/span><\/h2>\n

BIMI (Brand Indicators for Message Identification) allows you to prove your emails are legitimate by displaying your company logo in the recipient\u2019s mailbox, next to your From name and subject line.\u00a0<\/span><\/p>\n

Its main purpose is to encourage using email authentication mechanisms that help avoid phishing and spoofing attacks.\u00a0<\/span><\/p>\n

It\u2019s based on DMARC, which in turn is based on SPF and DKIM.<\/span><\/p>\n

BIMI is a work in progress, which means it\u2019s not yet available for everyone.\u00a0<\/span><\/p>\n

Some of the email providers are implementing it for pilot groups of users, some are only just considering hopping on board. I list them a couple paragraphs below.<\/span><\/p>\n

You might be thinking \u201cWait, if I already have SPF, DKIM and DMARC in place, why would I bother with adding BIMI on top of that, if it\u2019s not even a security solution?\u201d<\/span><\/p>\n

Here\u2019s why.<\/span><\/p>\n

Benefits of BIMI<\/span><\/h3>\n

Benefits of BIMI:<\/span><\/b><\/p>\n