{"id":1208,"date":"2015-11-12T15:40:53","date_gmt":"2015-11-12T15:40:53","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=1208"},"modified":"2025-01-21T10:28:13","modified_gmt":"2025-01-21T09:28:13","slug":"10-factors-make-cold-emails-work","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/10-factors-make-cold-emails-work\/","title":{"rendered":"10 Factors that Make Our Cold Emails Work (or Not)"},"content":{"rendered":"

If you’re sending cold emails<\/a>, you know that sometimes your messages work amazingly well,\u00a0sometimes they work OK, and sometimes they don’t work at all. And whether your outreach works great, or it hardly works at all, there’s always a reason for that. Actually, in most cases, there’s a whole collection of reasons for that. Here’s a list of 10 factors\u00a0that you may want to check to discover the cause of your campaign’s success or failure, and to improve the effectiveness of your emails in general.<\/p>\n

I’ve divided the 10 factors into three categories: Copy<\/strong>, Settings<\/strong>, and a special factor<\/strong> that is a category for itself.<\/p>\n

Copy<\/h3>\n

That is the content of your messages. What do you actually write to your prospects? What language do you use to communicate with them? If your outreach doesn’t work the way you want it to, check the copy of your messages first.<\/p>\n

1. From line<\/h2>\n

That’s what your prospect sees right next to the subject of your message. That’s the label you put on yourself for the first impression. That’s who you are to them even before they open your message. That’s what may decide whether they are going to open your message or not. How you should present yourself in the from line depends very much on your group of prospects, and the aim of your message. More about it in one of my previous posts:<\/p>\n

What Should Be the \u2018\u2019From\u201d Line of My Cold Email? >><\/a><\/h4>\n

2. Subject<\/h2>\n

The subject line affects the open rate of your email. If you make it sound too salesy, probably fewer prospects will open your email. If you make it shocking, but irrelevant to the body of your email, probably your open rates will be high, but your positive response rate will be utterly disappointing.<\/p>\n

But if you make it personalized, relevant to the addressee, and intriguing, it will be the first step to starting a new B2B relation. There’s a whole post on subject lines right here:<\/p>\n

What Subject Line Will Make My Addressees Open My Cold Email? >><\/a><\/h4>\n

3. Intro (personalization)<\/h2>\n

That is how we start our email. If we focus on ourselves from the very beginning, the addressee may lose interest very fast. And the role of the introductory section is to drag them into the message\u00a0\u2013 make them interested, make them want to\u00a0read further. The key is to understand that people don’t like to read about perfect strangers, which is\u00a0who we are to them, but they like to read about themselves instead. <\/span><\/strong><\/p>\n

Personalization is the magic word when it comes to cold emails in general, but it plays a special role in cold email intro. If you’d like to learn more about effective cold email introductions and the ways to make them more personalized, you may want to check the two links below:<\/span><\/strong><\/p>\n

Cold Email Intro, or How Should I Start My Message? >><\/a><\/h4>\n

How to Make My Cold Emails Personal? Vol.2: Copy\u00a0>><\/a><\/h4>\n

4. Value proposition<\/h2>\n

That’s where you tell your prospects what they can gain if they decide to respond to your email. That’s where you tell them about your offer, but ideally without focusing on yourself and\u00a0without a\u00a0longish list of your product’s features. In other words, that’s where you have to tell them about your solution while still talking about their problems. A difficult part of a cold email to write well. Check out what I’ve learned about that here:<\/p>\n

Value Proposition \u2013 How to Tell My Addressee What I Want >><\/a><\/h4>\n

Features vs. Benefits \u2013 How to Present Your Product in a Cold Email? >><\/a><\/h4>\n

5. CTA<\/h2>\n

The CTA (call to action) should end\u00a0every cold email. Check if you have it, what it looks like, and what it really tells your addressee to do. The more specific you are in the CTA as to the next step you expect from them, the easier it will be for them to reply. To see what I mean in detail and on\u00a0examples, follow the link below:<\/p>\n

Perfect CTA, or How to End Up My Cold Email? >><\/a><\/h4>\n

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