You can also ask them whether they felt they were getting a message personally from someone at the company or an automated one.\u00a0<\/span><\/p>\n In that case, you will discover that most of them say it\u2019s the first option.<\/span><\/p>\n Probably, they would be wrong.<\/span><\/p>\n But isn\u2019t it exactly what successful businesses do?<\/span><\/p>\n They offer personalized experiences while maintaining stable growth at scale with automation.<\/span><\/p>\n A survey by Corporate Visions<\/span><\/a> showed that B2B customers prioritize individually personalized content.<\/span><\/p>\n (<\/span>Source<\/span><\/a>)<\/span><\/p>\n So, it is safe to conclude that automated sales processes flavored with humanization are effective enough in forming a positive connection.<\/span><\/p>\n Besides, <\/span>80% of consumers have their purchase <\/span><\/a>decisions positively influenced because the brand offers personalized experiences.<\/span><\/p>\n So, humanizing your automated sales process will increase your profits by increasing your leads, customer attraction, and customer retention rates. You also get to spend less time achieving these excellent results.\u00a0<\/span><\/p>\n What can you do to integrate the all-important personal touch into your sales process without losing the automation?<\/span><\/p>\n First of all, you have to understand that a sales funnel is the journey in the sales process your prospects go through before becoming customers.<\/span><\/p>\n Sales funnel stages that a potential customers go through can be sorted into three parts:<\/span><\/p>\n So, the answer to that question is:\u00a0<\/span><\/p>\n There are many <\/span>B2B marketing tools<\/span><\/a> and tactics to help you achieve this.<\/span><\/p>\n Now let’s get started with the three main stages of sales funnel and how to automate the tasks in-between.<\/span><\/p>\n The first step in any customer journey is to create awareness. You want your potential customers to know about the existence of your product or service.\u00a0<\/span><\/p>\n The success of this stage depends on <\/span>effective collaboration between your marketing and sales department<\/span><\/a>.<\/span><\/p>\n While this is not the core of your sales team, they should see personalization as an important tool during this initial stage of the funnel. The sales reps are more likely to identify the areas where personalization can play essential roles. And when they do, the marketers can do a lot with that vital piece of information.<\/span><\/p>\n Let\u2019s take a look at the awareness stage tactics you can leverage to attract new prospects using personalization and automation.<\/span><\/p>\n If you have not started, now is the time to use LinkedIn as your primary channel to get top-class B2B leads.\u00a0<\/span><\/p>\n Most B2B marketers prefer LinkedIn over other lead generation and content distribution channels. 40% of LinkedIn users use the site daily. Likewise, <\/span>79% of B2B marketers prefer LinkedIn<\/span><\/a> when it comes to lead generation.<\/span><\/p>\n That said, using the standard and boring template with no touch of personalization or human feeling here will be counterproductive. What you should do is create more efficient LinkedIn <\/span>outreach strategies<\/span><\/a> to get more connections on Linkedin.<\/span><\/p>\n \u00a0<\/span>Combine these with optimized, hyper-personalized templates and <\/span>LinkedIn marketing tools<\/span><\/a> to watch your conversions skyrocket.<\/span><\/p>\n Here is a step-by-step guide to getting leads from LinkedIn:\u00a0<\/span><\/p>\n Step 1: Send automated contact requests on LinkedIn\u00a0\u00a0<\/b><\/p>\n To send automated requests, you can use tools like <\/span>Expandi<\/span><\/a>, a LinkedIn automation tool. It automates almost all your LinkedIn tasks, including follow-up messages, hyper-personalized messages, and connection requests.<\/span><\/p>\n Expandi also allows you to use personalization tags for your automated LinkedIn campaigns. These tags help to pick up the specific info from the profile of the prospect.\u00a0\u00a0<\/span><\/p>\n The team of Expandi focused on authors who have made posts about LinkedIn automation tool alternatives. They stand out with LinkedIn outreach by adding specific information from the articles in the messages they are sending using dynamic personalization.<\/span><\/p>\n This specific information could be anything, for example, here they use the solution the author recommended.\u00a0\u00a0<\/span><\/p>\n This is what the request looks like on Expandi:\u00a0\u00a0<\/span><\/p>\n (<\/span>Source<\/span><\/a>)<\/span><\/p>\n However, the prospect would only get the text below as the message:\u00a0\u00a0<\/span><\/p>\n (<\/span>Source<\/span><\/a>)<\/span><\/p>\n With this, you can save time and add a personal feel to each of your messages.\u00a0\u00a0<\/span><\/p>\n Step 2: Connecting Zapier and Expandi via Webhooks<\/b><\/p>\n If several contacts accept your requests, it might be challenging to keep up with all of them.<\/span><\/p>\n \u00a0<\/span>But you can ease things with webhooks.\u00a0\u00a0<\/span><\/p>\n \u00a0<\/span>Also called Web Callbacks or HTTP Push API, Webhooks are automated notifications usually sent from one app to others to report a new development. In essence, a webhook makes it possible for an app to send real-time information or data to other apps.<\/span><\/p>\n Once you connect Expandi and Zapier via webhooks,<\/span><\/a> you will always be notified whenever your contacts accept your LinkedIn connection requests.<\/span><\/p>\n Here is a visual representation:<\/span><\/p>\n Once Zapier identifies this event, it is triggered to perform the programmed action, such as adding the contact to an email list.<\/span><\/p>\n Step 3: Connect Webhooks by Zapier with Woodpecker<\/b><\/p>\n After your prospect accepts your LinkedIn connection request, the next step is to add them to your email outreach list. After this, shoot them <\/span>a follow-up email to start a relationship<\/span><\/a>.\u00a0<\/span><\/p>\n \u00a0<\/span>You can automate this process as well \u2013 all you have to do is link Webhooks by Zapier with your email outreach tool.<\/span><\/p>\n Here again, I <\/span>connect Webhooks by Zapier with Woodpecker<\/span><\/a>.<\/span><\/p>\n After a successful connection, Zapier automatically adds or updates the name of the recipient who has just accepted a connection request to the email list.<\/span><\/p>\n \u00a0<\/span>The recipient will also get a follow-up email \u2013 something like: <\/span> \u201cHello [firstname], it\u2019s nice to connect with you on LinkedIn\u201d, followed by your pitch.<\/span><\/p>\n However, it is best that you hyper-personalize your emails with images before the automation. <\/span>Come up with an excellent LinkedIn message<\/span><\/a> and try also to use personalized images that can increase your response rate to around 72%.<\/span><\/p>\n Here\u2019s an example of a hyper-personalized LinkedIn Request (the first name and the profile image gets personalized with every request sent).<\/span><\/p>\n![\"personalization](\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/03\/image7-1.jpg\")
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Top of funnel: awareness and attraction<\/span><\/h2>\n
1. Connect LinkedIn automation & email outreach and speed up your personalized outreach at a scale<\/span><\/h3>\n
![\"expandi](\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/03\/image12.jpg\")
\n![\"request](\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/03\/image18.jpg\")
\n![\"Webhooks\"](\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/03\/image14.jpg\")
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