{"id":11364,"date":"2021-01-21T10:00:00","date_gmt":"2021-01-21T09:00:00","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=11364"},"modified":"2025-03-21T16:36:32","modified_gmt":"2025-03-21T15:36:32","slug":"what-is-email-validation-and-how-does-it-help-your-email-deliverability","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/what-is-email-validation-and-how-does-it-help-your-email-deliverability\/","title":{"rendered":"What is Email Validation and How Does It Help Your Email Deliverability?"},"content":{"rendered":"

Preparing an outbound email campaign, no matter if your goal is to reach potential customers or find a VC to fund your startup, takes lots of time. You have to collect the addresses first, then do the segmentation and write a compelling, personalized email.\u00a0<\/span><\/p>\n

It would be a huge waste of your time if your emails weren\u2019t delivered to your contacts\u2019 inbox and landed in SPAM instead. And the deliverability of your emails depends greatly on your sender reputation. You should take good care of it and prevent it from any damage.\u00a0<\/span><\/p>\n

One thing that seriously harms your sender reputation is sending emails to invalid addresses, which causes them to bounce back. To avoid that, you should always do email validation before clicking \u201csend\u201d.\u00a0<\/span><\/p>\n

If email validation is something new to you, you\u2019ve come to the right place. Keep on reading to learn how it works and why it\u2019s so important.<\/span><\/p>\n

What is email validation and how does it work?<\/span><\/h2>\n

Email validation is a process of verifying email addresses to catch any nonexistent, invalid, undeliverable ones, and remove them from your list.\u00a0<\/span><\/p>\n

That\u2019s the general idea behind it. In more technical details, the email validation process includes:<\/span><\/p>\n