{"id":1136,"date":"2015-10-29T10:39:40","date_gmt":"2015-10-29T10:39:40","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=1136"},"modified":"2025-01-21T10:28:15","modified_gmt":"2025-01-21T09:28:15","slug":"quickstart-guide-2-stats","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/quickstart-guide-2-stats\/","title":{"rendered":"Woodpecker.co Quickstart Guide: How to Use Cold Email Stats"},"content":{"rendered":"<p>So you&#8217;ve taken your first step <strong><span style=\"font-weight: 400;\">\u2013<\/span><\/strong>\u00a0you&#8217;ve <a title=\"Woodpecker.co Quickstart Guide: How to set up a cold email campaign\" href=\"https:\/\/woodpecker.co\/blog\/cold-email\/quickstart-guide-1-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">set your campaign<\/a> and now it&#8217;s up and running. Now you can\u00a0take step two <strong><span style=\"font-weight: 400;\">\u2013<\/span><\/strong>\u00a0control your campaign statistics and improve your emails on the basis of real-time data. Here&#8217;s how to use Woodpecker stats to the fullest and why the stats are\u00a0so important for your cold email outreach.<\/p>\n<h2>Where\u00a0you can\u00a0check\u00a0stats in Woodpecker<\/h2>\n<p>In Woodpecker panel, there are 3 places where you can control statistics of your campaigns and particular messages.<\/p>\n<h2>1. List of campaigns<\/h2>\n<p>The list of campaigns is the first view you see after logging in to your Woodpecker account.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7223 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-cqdD6USmhH-e1574173543873.png\" alt=\"Campaign list in Woodpecker\" width=\"650\" height=\"529\" \/>\n<p>As highlighted in the screenshot above, here, on the left-hand side, you can check campaign status: running, draft, completed, paused or stopped.<\/p>\n<p>Here you can also get a quick preview of each campaign&#8217;s stats.\u00a0 In this view, you can check:<\/p>\n<ul>\n<li>how many prospects have been added to the campaign (<strong>PROSPECTS<\/strong>),<\/li>\n<li>how many prospects got your message (<strong>DELIVERED<\/strong>),<\/li>\n<li>most importantly: how many prospects opened (<strong>OPENED<\/strong>) and replied (<strong>RESPONDED<\/strong>),<\/li>\n<li>prospects&#8217; interest level.<\/li>\n<\/ul>\n<p>This is the easiest way to compare the effectiveness of two campaigns in terms of <a title=\"How to Carry Out A\/B Testing of Cold Email Copy in Woodpecker?\" href=\"https:\/\/woodpecker.co\/blog\/cold-email\/ab-testing-woodpecker\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a>. At first sight, you&#8217;ll be able to tell that Campaign A is bringing you more replies than Campaign B. Looking for reasons, you can click the campaign&#8217;s name to access more details in the Campaign overview.<\/p>\n<p>The Campaign overview involves 3 tabs:<\/p>\n<ul>\n<li>Stats<\/li>\n<li>Prospects<\/li>\n<li>To Check<\/li>\n<\/ul>\n<h2>2. Campaign overview\u00a0<strong><span style=\"font-weight: 400;\">\u2013<\/span><\/strong>\u00a0Stats tab<\/h2>\n<p>The first tab presents statistics of the whole campaign, as well as the statistics of each message in both Paths.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7226 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-azau1MIage-e1574173528160.png\" alt=\"How to check campaign stats in Woodpecker\" width=\"650\" height=\"387\" \/>\n<h3>Campaign stats<\/h3>\n<p>In the infographic, starting from the left you&#8217;ll see:<\/p>\n<ul>\n<li><strong>PROSPECTS<\/strong> \u2013\u00a0How many prospects are currently saved in this campaign<\/li>\n<li><strong>INVALID \u2013\u00a0<\/strong>How many email addresses turned out to be invalid<\/li>\n<li><strong>SENT<\/strong> \u2013\u00a0How many opening emails (Emails #1) have been sent so far<\/li>\n<li><strong>QUEUED<\/strong>\u00a0\u2013 how many prospects are in the sending queue, before the opening email is sent to them<\/li>\n<li><strong>BOUNCED\u00a0<\/strong>\u2013\u00a0How many emails bounced.<\/li>\n<\/ul>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7228 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-eh9ACxFHv3.png\" alt=\"How to check campaign stats in Woodpecker\" width=\"366\" height=\"661\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-eh9ACxFHv3.png 366w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-eh9ACxFHv3-166x300.png 166w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/>\n<p>Next, you&#8217;ll be able to see:<\/p>\n<ul>\n<li><strong>DELIVERED<\/strong> &#8211; How many prospects actually got your message to their inbox<\/li>\n<li><strong>OPENED<\/strong> &#8211; How many prospects opened at least one of your messages. The default number is expressed in per cents, that is: how many of\u00a0those prospects who actually got your message opened it. As you hover over the percent value, you&#8217;ll see the actual number of prospects.<\/li>\n<\/ul>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7229 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-YHxJ21XB8b.png\" alt=\"Woodpecker stats dashboard\" width=\"395\" height=\"641\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-YHxJ21XB8b.png 395w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-YHxJ21XB8b-185x300.png 185w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/>\n<p>Looking further to the right, you&#8217;ll be able to check how many of your prospects&#8217; addresses have responded to your emails so far:<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7230 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-hJOlrEaU2T.png\" alt=\"Woodpecker stats dashboard\" width=\"399\" height=\"400\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-hJOlrEaU2T.png 399w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-hJOlrEaU2T-150x150.png 150w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-hJOlrEaU2T-300x300.png 300w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/>\n<p>Underneath you can check the interest level of your campaign. These numbers show you the messages you marked as &#8216;Interested&#8217;, &#8216;Maybe later&#8217; or &#8216;Not interested&#8217;.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7231 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-qtrZbwoMYW.png\" alt=\"Woodpecker stats dashboard\" width=\"423\" height=\"112\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-qtrZbwoMYW.png 423w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-qtrZbwoMYW-300x79.png 300w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-weight: 400;\">As you hover over the percentages, you&#8217;ll see the exact numbers.<\/span><\/strong><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7232 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-tAdohOdRZQ.gif\" alt=\"Woodpecker stats dashboard\" width=\"600\" height=\"306\" \/>\n<h3>Message stats<\/h3>\n<p>All the above are statistics considering the campaign as a whole. But you can also check the table below the infographic to see how each of your messages in each Path is doing separately.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7233 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-Ct3VgFdrIJ.gif\" alt=\"Woodpecker stats dashboard\" width=\"600\" height=\"255\" \/>\n<p>Here you have access to\u00a0the same\u00a0types of data as in the general campaign overview (sent, to send\/queued, delivered, opened, replied etc.), but with division into separate messages in the sequence.<\/p>\n<p>So, for instance:<\/p>\n<ul>\n<li>you can assess that the opening email needs improvement in copy or some changes in delivery times, as it doesn&#8217;t bring as many replies as you would expect it to;<\/li>\n<li>you can see that your follow-ups have significantly higher open rates than your opening email;<\/li>\n<li>you can easily check which of the messages in your sequence brings the most replies, and analyze it to check which part of the message works so well for this particular prospect group. Then, you can improve the remaining parts of your outreach on the basis of your conclusions.<\/li>\n<\/ul>\n<p>To quickly access the details of each email from the sequence (without editing the campaign), you can click the black triangle next to each message in the table.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7234 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-ClVPe2F05M-e1574173881293.png\" alt=\"Woodpecker stats dashboard\" width=\"650\" height=\"274\" \/>\n<p>That will show you the preview of the email&#8217;s copy as well as its settings considering delivery time and daily limits. All of these affect the open rates and reply rates of your emails.<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1961096978\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1961096978\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2>3. Campaign overview\u00a0<strong><span style=\"font-weight: 400;\">\u2013<\/span><\/strong>\u00a0Prospects tab<\/h2>\n<p>The second tab in the Campaign overview, called &#8216;Prospects&#8217;, involves information about all the prospects saved in the campaign and their activities (or lack thereof) in response to your email.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7235 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-36JMYOiKFf-1-e1574173866949.png\" alt=\"Woodpecker stats dashboard\" width=\"650\" height=\"293\" \/>\n<p>In this one, you\u00a0can filter those who opened your email or replied to it. Except for statistics, you will be also able to check:<\/p>\n<ul>\n<li><em>who<\/em> exactly replied to your email,<\/li>\n<li><em>when<\/em> they replied, and<\/li>\n<li><em>what<\/em> they wrote.<\/li>\n<\/ul>\n<p>To see more details about a chosen prospect, click the black triangle on the right in the same row.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7236 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-QgJXFi4Xim-e1574174044150.png\" alt=\"Woodpecker prospects tab\" width=\"650\" height=\"230\" \/>\n<p>You will see the whole history of all emails\u00a0sent to and received from\u00a0the chosen prospect within this campaign. To hide the details, click the black triangle again.<\/p>\n<p>In case you&#8217;ve added a condition to your follow-up sequence, here you can check whether a prospect\u00a0was sent an email from Path YES or Path NO.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7237 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-Zrnw3LgNn3-2.gif\" alt=\"Woodpecker prospects tab\" width=\"550\" height=\"492\" \/>\n<h4>There are two more things you can do in this tab:<\/h4>\n<p>1. You can\u00a0<strong>change the status<\/strong> of the prospect. For instance if someone replied that they want to be removed from your mailing list, you can change their status to &#8216;blacklist&#8217;. Just click their status field and choose another status.<\/p>\n<p>2. You can select some prospects and<strong> export<\/strong> them into CSV file, and from there to your CRM or wherever else you keep your leads&#8217; contacts.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7239 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/Zrzut-ekranu-2019-11-19-o-15.41.04-1-1-e1574174862557.png\" alt=\"Woodpecker prospects tab\" width=\"650\" height=\"87\" \/>\n<p>The third tab in the Campaign overview, called &#8216;To Check&#8217; does not involve any statistical data and is a very interesting topic for another day.<\/p>\n<h2>Why are the stats so important?<\/h2>\n<p>You can read all the posts, ebooks and forum threads on cold emails there are. You can learn how to write the best copy ever in terms of rules.<\/p>\n<p>But, as we&#8217;ve learned, in cold emailing, the theory is one thing and practice may be another. So it may be the case that you address a group of prospects for which your absolutely amazing cold emails won&#8217;t work. Then you&#8217;ll need to find out what works for them.<\/p>\n<p>And how to find out? You need to send, test, improve, send, and test again. And again. And again. You need lots and lots of practice to make your emails really effective.<\/p>\n<p>That&#8217;s why you need statistics\u00a0<strong><span style=\"font-weight: 400;\">\u2013 for more efficient and reliable testing of your email outreach. The more you know about <em>what works<\/em>, <em>what doesn&#8217;t<\/em>, and <em>why<\/em> \u2013 the sooner you&#8217;ll be able to draw conclusions and the better you&#8217;ll be able to improve your copy and moderate your settings. <\/span><\/strong><\/p>\n<p><strong><span style=\"font-weight: 400;\">It&#8217;s so simple and so difficult at the same time. But, as in\u00a0many other fields, practice makes perfect.<\/span><\/strong><\/p>\n<p>Hope this is helpful. If you have some questions about the features I described here, or any other issues connected with Woodpecker or cold email outreach, give a shout in the comments or email us directly.<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1610916682\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1610916682\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you&#8217;ve taken your first step \u2013\u00a0you&#8217;ve set your campaign and now it&#8217;s up and running. Now you can\u00a0take step two \u2013\u00a0control your campaign statistics and improve your emails on the basis of real-time data. Here&#8217;s how to use Woodpecker stats to the fullest and why the stats are\u00a0so important for your cold email outreach.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Learn How To Use Cold Email Stats with Woodpecker&#039;s Quickstart Guide<\/title>\n<meta name=\"description\" content=\"How to use cold email stats in Woodpecker.co to the fullest and why it&#039;s so important for your cold email outreach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/quickstart-guide-2-stats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn How To Use Cold Email Stats with Woodpecker&#039;s Quickstart Guide\" \/>\n<meta property=\"og:description\" content=\"How to use cold email stats in Woodpecker.co to the fullest and why it&#039;s so important for your cold email outreach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/quickstart-guide-2-stats\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-29T10:39:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:28:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-cqdD6USmhH-e1574173543873.png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/quickstart-guide-2-stats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/quickstart-guide-2-stats\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"Woodpecker.co Quickstart Guide: How to Use Cold Email Stats\",\"datePublished\":\"2015-10-29T10:39:40+00:00\",\"dateModified\":\"2025-01-21T09:28:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/quickstart-guide-2-stats\/\"},\"wordCount\":1176,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Cold email basics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/quickstart-guide-2-stats\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/quickstart-guide-2-stats\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/quickstart-guide-2-stats\/\",\"name\":\"Learn How To Use Cold Email Stats with Woodpecker's Quickstart Guide\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2015-10-29T10:39:40+00:00\",\"dateModified\":\"2025-01-21T09:28:15+00:00\",\"description\":\"How to use cold email stats in Woodpecker.co to the fullest and why it's so important for your cold email outreach.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woodpecker.co\/blog\/quickstart-guide-2-stats\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"name\":\"Woodpecker Blog\",\"description\":\"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales &amp; 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