{"id":1061,"date":"2015-10-22T12:29:31","date_gmt":"2015-10-22T12:29:31","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=1061"},"modified":"2025-01-21T10:28:16","modified_gmt":"2025-01-21T09:28:16","slug":"quickstart-guide-1-campaign","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/quickstart-guide-1-campaign\/","title":{"rendered":"Woodpecker.co Quickstart Guide: How to set up a cold email campaign"},"content":{"rendered":"<p>Nifty cold emails work. Nifty cold emails with follow-up work miracles. But the sending cold emails by hand sucks because it takes way too much time. That\u2019s not a made-up marketing scenario. That\u2019s life. And if you\u2019ve ever been sending your cold emails manually, you know that.<\/p>\n<p>We created Woodpecker because we had been sending our cold emails by hand and it was a problem we needed to solve. Now you can use our solution to fix it up for\u00a0yourself. Here\u2019s how to set up a cold email campaign in <a title=\"Woodpecker.co\" href=\"https:\/\/woodpecker.co\/cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Woodpecker<\/a> to automate outreach in a few simple steps.<\/p>\n<h2 id=\"how\">How to get your Woodpecker account?<\/h2>\n<p>If you want to try this out, first you need your login and password. You can <a href=\"https:\/\/app.woodpecker.co\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">sign up here &gt;&gt;<\/a><\/p>\n<p>Next,\u00a0log in at <a title=\"app.woodpecker.co\" href=\"https:\/\/app.woodpecker.co\" target=\"_blank\" rel=\"noopener noreferrer\">app.woodpecker.co<\/a>. Once you log in for the first time, you&#8217;ll see your first cold email <em>campaign<\/em> \u2013 as we call it in Woodpecker. Each campaign involves\u00a0information on:<\/p>\n<ul>\n<li><strong>what<\/strong> to send,<\/li>\n<li><strong>where from <\/strong>and<strong> when<\/strong> to send it,<\/li>\n<li><strong>who<\/strong> to send it to.<\/li>\n<\/ul>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Get your Woodpecker account here<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-789250851\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-789250851\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<p>Here&#8217;s how you\u00a0set up all those info for your campaign step by step:<\/p>\n<h2 id=\"1\">Step 1: Connect your email to Woodpecker<\/h2>\n<p>Woodpecker doesn\u2019t use any extra servers to send your emails (as opposed to MailChimp, for instance). It uses your own email servers, which is why the first thing to do is to connect\u00a0your mailbox with your Woodpecker account.<\/p>\n<p>Read: <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/emails-followups-sending\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Woodpecker Sends Your Emails and Follow-ups &gt;&gt;<\/a><\/p>\n<p>To do that, click the &#8216;Connect your email&#8217;\u00a0and follow the next steps of integration.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7197 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-uuVOhhe81M-e1574163521133.png\" alt=\"How to connect your email to Woodpecker\" width=\"650\" height=\"194\" \/>\n<p>Whether you use Google Apps or an IMAP account based on your own server, Woodpecker will be able to integrate\u00a0with your mailbox. Just choose the type of email account you\u2019re using.<\/p>\n<p>You can also opt for advanced integration\u00a0in which you can use an external SMTP from Mailgun or SendGrid with Woodpecker. Wondering whether you need an external SMTP for?<\/p>\n<p>Check out this guide:\u00a0<a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/smtp-cold-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">External SMTP for Cold Emails \u2013 Can It Improve My Deliverability? &gt;&gt;<\/a><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7198 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-ErViWQMPAl-e1574163604135.png\" alt=\"How to connect your email to Woodpecker\" width=\"650\" height=\"530\" \/>\nWhen you connect your email address to Woodpecker, time for more settings. Set your <a title=\"What Should Be the \u2018\u2019From\u201d Line of My Cold Email?\" href=\"https:\/\/woodpecker.co\/blog\/cold-email\/what-should-be-the-from-line-of-my-cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018From\u2019 line<\/a>\u00a0and your <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/a-little-big-thing-what-do-i-put-in-my-email-signature\/\" target=\"_blank\" rel=\"noopener noreferrer\">signature<\/a>. Do it now, or set it up later in Settings.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7199 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-r1SDbJBw3a-e1574163618735.png\" alt=\"How to add your email to Woodpecker\" width=\"650\" height=\"599\" \/>\n<p>Next, click &#8216;Continue&#8217; and wait a few seconds to let Woodpecker complete the integration.<\/p>\n<h2 id=\"2\">Step 2: Create a personalized email sequence<\/h2>\n<p>Campaign creation is divided into 3 parts:<\/p>\n<ol>\n<li><strong>PATH<\/strong>\u00a0&#8211; this is where you create a sequence of emails for your campaign.<\/li>\n<li><strong>PROSPECTS<\/strong>\u00a0&#8211; here you import and add your recipients to the campaign.<\/li>\n<li><strong>SEND\u00a0<\/strong>&#8211; preview and send or save the campaign. Here you can also send a test email.<\/li>\n<\/ol>\n<p>Create your first message in the Path \u2013 an <a title=\"How to Write a Cold Email that Actually Works: Six-Step Tutorial\" href=\"https:\/\/woodpecker.co\/blog\/cold-email\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\" target=\"_blank\" rel=\"noopener noreferrer\">opening email<\/a>.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7200 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-6A2dNMuIuq-e1574163634880.png\" alt=\"How to create email sequence in Woodpecker\" width=\"650\" height=\"525\" \/>\n<p>&nbsp;<\/p>\n<h4>IMPORTANT:<\/h4>\n<ul>\n<li>If you want to copy and paste the message, first paste it into a program like Notepad or textEdit (set on plain text) and copy the plain text from there to Woodpecker, to get rid of formatting used by text editors like Microsoft Word, Pages or Google Docs.<\/li>\n<li>Always use the\u00a0blue personalization buttons on\u00a0top to put in <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/mail-merge-custom-fields\/\" target=\"_blank\" rel=\"noopener noreferrer\">custom fields<\/a> like {{First name}}, {{Company}} etc. into your message.<\/li>\n<\/ul>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-5970 size-medium\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/snippets-300x63.png\" alt=\"\" width=\"300\" height=\"63\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/snippets-300x63.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/snippets.png 699w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n<p><strong><a href=\"https:\/\/woodpecker.co\/blog\/wp-content\/uploads\/2015\/10\/personalization.png\"><br \/>\n<\/a>By following the two rules above, you make sure your emails will render properly in your prospect\u2019s email client and that they will look safe and natural.<\/strong><\/p>\n<p>To add a <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/follow-up-emails-how-many-how-often\/\" target=\"_blank\" rel=\"noopener noreferrer\">follow-up message<\/a>, click \u2018Add email\u2019 underneath.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7201 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-veqRMMJYl9-e1574163651382.png\" alt=\"How to add a follow-up in Woodpecker\" width=\"650\" height=\"199\" \/>\n<p>Here\u2019s where your campaign Path may split into Path YES and Path NO if you decide to add a Condition.\u00a0The Condition defines a prospect\u2019s action that determines what message should be sent next.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7202 size-medium\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-NKzYuN8GHm-300x67.png\" alt=\"\" width=\"300\" height=\"67\" \/>\n<p>For example, if you set your Condition to \u201cIf a prospect has opened an email more than 5 times\u201d, you can create one follow-up that will be sent when the answer is YES (that is, the Condition has been met), and the other one that will be sent when the answer is NO (so the Condition hasn\u2019t been met).<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7203 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-6XyRDEL5L1-e1574163672344.png\" alt=\"How to add a condition in Woodpecker\" width=\"650\" height=\"174\" \/>\n<p>You can create up to 12 messages in a sequence within a single campaign (an opening email plus up to 11 follow-ups). When creating a follow-up copy, make sure you follow the two important rules I mentioned above.<\/p>\n<p>You can also set up a time gap between your opening email and a follow-up. That&#8217;s a number of days, or hours, that needs to pass after sending the previous email for Woodpecker to send a follow-up. By default, it&#8217;s set up to 3 days, but you can change it by clicking the clock icon.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7212 size-medium\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-W1lhAH1CyQ-300x241.png\" alt=\"\" width=\"300\" height=\"241\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-W1lhAH1CyQ-300x241.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-W1lhAH1CyQ.png 559w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n<h2 id=\"3\">Step 3: Set up daily\u00a0limits &amp;\u00a0delivery times<\/h2>\n<p>Each of the messages in the sequence has its own delivery time settings on the right.<\/p>\n<p>For the opening email, set the maximum of messages you want to be sent a day: the default is 50 opening emails a day, but you may want to send fewer than that or more than that (up to 150). That depends on you, but remember that you\u2019re sending the messages from your own mailbox and there are some limits established by your email provider which you have to respect if you want to avoid being blacklisted.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5971 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/daily-limit.png\" alt=\"set email daily limit screenshot\" width=\"361\" height=\"121\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/daily-limit.png 361w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/daily-limit-300x101.png 300w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/>\n<p><strong>Hint:<\/strong> 150 messages a day may seem not so many, but remember that in a few weeks, you may have some follow-ups to send on the same day. And if you set up 11 follow-ups, that means one day 150 x 12 = \u00a01800 emails will be scheduled to be sent from your email address on the same day. And that <em>is<\/em> many emails.<\/p>\n<p>Focus on the quality of your outreach, not on its quantity.<\/p>\n<p>For each of your follow-ups, set up the number of days after which you want the follow-up to be sent.<br \/>\n<a href=\"https:\/\/woodpecker.co\/blog\/wp-content\/uploads\/2015\/10\/Woodpecker-followupAfter.png\"><br \/>\n<\/a><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5972 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/follow-up-when.png\" alt=\"schedule follow up woodpecker screenshot\" width=\"316\" height=\"119\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/follow-up-when.png 316w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/follow-up-when-300x113.png 300w\" sizes=\"(max-width: 316px) 100vw, 316px\" \/>\nThen, for each of your emails \u2013 both the opening email and follow-ups you can:<\/p>\n<ul>\n<li>set up the days of the week and the time windows when you want your messages to be sent,<\/li>\n<li>choose the timezone appropriate for your prospects manually or have it detected automatically by Woodpecker.<\/li>\n<\/ul>\n<p><div class=\"video-container\">\n    <video autoplay loop muted playsinline>\n        <source src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/03\/file-xjeZdTA0FY.mp4\">\n    <\/video>\n<\/div><\/p>\n<p>You can choose up to three time windows a day when your emails will be sent out. To add a time slot you need to click the \u2018+\u2019 symbol right next to the day of the week name.<\/p>\n<p>If you don\u2019t want any emails to be sent on weekends, untick Sat and Sun in the delivery time settings. If you want to send your emails before noon, set the time frame at\u00a0e.g. 7AM &#8211; 11AM.<\/p>\n<p>To schedule your messages to be sent in your prospect&#8217;s timezone tick the &#8220;Use prospect&#8217;s timezone if available&#8221; box.\u00a0<span style=\"font-weight: 400;\">Woodpecker will then detect a prospect\u2019s timezone based on their country.\u00a0<\/span><\/p>\n<p><strong><a title=\"How Your Emails &amp; Followups Will Be Sent by Woodpecker\" href=\"https:\/\/woodpecker.co\/blog\/cold-email\/emails-followups-sending\/\" target=\"_blank\" rel=\"noopener noreferrer\">Here\u2019s more how your messages will be sent from Woodpecker &gt;&gt;<\/a><\/strong><\/p>\n<h2 id=\"4\">Step 4: Add prospects to your campaign<\/h2>\n<p>As you scroll down below the messages, you\u2019ll see the Prospects section. You can add prospects to your campaign in three ways:<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7213 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-HHsGJl6tpJ-e1574163688974.png\" alt=\"How to add prospects in Woodpecker\" width=\"650\" height=\"312\" \/>\n<p>a)\u00a0Type in their data <strong>manually<\/strong> \u2013 if you have just a few prospects to add:<\/p>\n<ul>\n<li>Click \u2018Add prospect\u2019 on the right above the prospects spreadsheet.<\/li>\n<li>You&#8217;ll see that the first field in the spreadsheet is ready to be filled manually.<\/li>\n<li>Type in the prospect&#8217;s email address (required).<\/li>\n<li>Use Tab to go on to the next editable field in the spreadsheet (First name, Last name, etc.)<\/li>\n<\/ul>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7215 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-dlhFcoeqwJ-e1574163700225.png\" alt=\"How to add prospects manually in Woodpecker\" width=\"650\" height=\"281\" \/>\n<p>b)<strong> Import<\/strong> their data from a <strong>CSV, XLS or XLSX file<\/strong> \u2013 if you have more prospects to add at once:<\/p>\n<ul>\n<li>Make sure you have a properly prepared spreadsheet, that has been saved as\u00a0<a title=\"What is this and how to set this up?\" href=\"https:\/\/www.pardot.com\/faqs\/administration\/utf-8-encoding\/\" target=\"_blank\" rel=\"noopener noreferrer\">UTF-8 encoded CSV <\/a>\u00a0including the data you want to use as personalization custom fields in your emails, for instance:<br \/>\n<a href=\"https:\/\/woodpecker.co\/blog\/wp-content\/uploads\/2015\/10\/Example-CSV-Prospect-Base-Woodpecker.png\"><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1071 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/Example-CSV-Prospect-Base-Woodpecker-e1445438289896.png\" alt=\"Example CSV Prospect Base Woodpecker\" width=\"633\" height=\"81\" \/><\/a><\/li>\n<li>Click \u2018Import prospects\u2019 on the right above the prospects spreadsheet.<\/li>\n<li>Choose the previously prepared file.<\/li>\n<li>Decide if Woodpecker should update the duplicates or ignore them (don&#8217;t worry about that when you import your first contact base).<\/li>\n<li>Click \u2018Upload and import\u2019.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7214 size-medium\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-5QgarjSqu1-300x182.png\" alt=\"\" width=\"300\" height=\"182\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-5QgarjSqu1-300x182.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-5QgarjSqu1.png 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/li>\n<li>Woodpecker will ask you to match the columns in your file to the columns in the prospects spreadsheet. Email will be recognized automatically, but please remember to match the rest yourself. The unmatched fields will not be imported.<\/li>\n<li>As you match the fields, click the blue \u2018next&gt;\u2019 button to preview some data from your file.<\/li>\n<li>If your spreadsheet involves labels in the first row, tick the checkbox at the bottom to ignore the first row.<\/li>\n<li>Click the green \u2018Import\u2019 button.<\/li>\n<\/ul>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7216 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-HX2AJXEQYz.png\" alt=\"How to add prospects in Woodpecker\" width=\"554\" height=\"1088\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-HX2AJXEQYz.png 554w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-HX2AJXEQYz-153x300.png 153w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-HX2AJXEQYz-521x1024.png 521w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/>\n<p>As you have some prospects typed in or imported from a file, tick those prospects who you want to send the emails from this campaign.<\/p>\n<ul>\n<li>You can tick them one by one,<\/li>\n<li>or use the \u2018Select all\u2019 button to tick all on the page,<\/li>\n<li>or click \u2018Select all\u2019 once again to mark all filtered prospects on all pages.<\/li>\n<\/ul>\n<p>c)Add prospects from your existing <strong>database<\/strong> in Woodpecker<\/p>\n<p>Click &#8220;add prospects&#8221; and then choose \u201c<strong>From database<\/strong>\u201d. \u00a0Select prospects that already exist in your database, and click \u201c<strong>Add<\/strong>\u201d to add them to your campaign.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7217 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-86iq9Fb4I2-e1574163720133.png\" alt=\"How to add prospects from database in Woodpecker\" width=\"650\" height=\"431\" \/>\n<p>Please remember that you can filter your prospects by\u00a0<strong>Status, Campaign\u00a0<\/strong>they are\u00a0<strong>in<\/strong><strong>, Contacted (YES\/NO)<\/strong>, the file they were\u00a0<strong>Imported\u00a0<\/strong>from, or by\u00a0<strong>Tags<\/strong>.<\/p>\n<p>d) Import prospects directly from Google Sheets<\/p>\n<p>You can move prospects from Google Sheets to your Woodpecker database or directly to a chosen campaign:<br \/>\n<div class=\"video-container\">\n    <video autoplay loop muted playsinline>\n        <source src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/03\/gif.mp4\">\n    <\/video>\n<\/div><\/p>\n<p>To do that you need to enable this integration in the <em>Integrations<\/em> tab inside the app and connect your Google Drive to Woodpecker. <a href=\"https:\/\/help.woodpecker.co\/article\/325-google-sheets-integration\" target=\"_blank\" rel=\"noopener noreferrer\">Here&#8217;s how to do it step by step &gt;&gt;<\/a><\/p>\n<p><span style=\"color: #8f9699; font-family: Lora, Georgia, serif; font-size: 24px; font-weight: bold;\">Step 5: Preview and\u00a0send the campaign<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7218 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-BchlvKuoCG-e1574163732517.png\" alt=\"How to preview a campaign in Woodpecker\" width=\"650\" height=\"347\" \/>\n<p>Before we send any emails, we usually want to check if everything looks as it should. There are two ways to preview the campaign before sending it.<\/p>\n<p>Click \u2018preview\u2019 to see emails in both Paths.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7155 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/11\/Screen-7.png\" alt=\"If-campaigns in Woodpecker\" width=\"650\" height=\"359\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/11\/Screen-7.png 650w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/11\/Screen-7-300x166.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\n<p>When Path YES is underlined in green and also marked in the outline, you will see emails from this path only. The blue rectangle symbolizes the Condition. Similarly, when you click \u2018Path NO\u2019 you\u2019ll see emails from this path. It should be underlined in blue and marked in the outline. Below the outline, you can see a preview of your opening email and all the follow-ups in both Paths.<\/p>\n<p>You can also preview your campaign by sending a test campaign. If you click \u2018Send test campaign\u2019, Woodpecker will send the whole sequence at once to your own email address, so you could check how the emails render in your email client.<\/p>\n<p>If everything looks ok, you can click the green \u2018Save and send\u2019 button to start sending the campaign (it will be sent according to delivery times settings, of course).<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7219 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-2tD8RowqTy.png\" alt=\"How to preview your campaign in Woodpecker\" width=\"607\" height=\"159\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-2tD8RowqTy.png 607w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-2tD8RowqTy-300x79.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/>\n<p>Or if you want to save it without starting yet, just click \u2018Save as draft\u2019.<\/p>\n<p>You will be able to view and edit all saved campaigns on your list of Campaigns in Woodpecker.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>So that\u2019s how to set up your cold email campaign in Woodpecker. That&#8217;s the first part of our quickstart guide. You can do much more afterward when your campaigns are already running. See\u00a0how to use campaign stats and how to access particular prospects&#8217; engagement, Part 2:\u00a0<a title=\"Woodpecker.co Quickstart Guide: How to use cold email stats\" href=\"https:\/\/woodpecker.co\/blog\/cold-email\/quickstart-guide-2-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">Woodpecker.co Quickstart Guide: How to use cold email stats &gt;&gt;<\/a><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-2081960686\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-2081960686\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nifty cold emails work. Nifty cold emails with follow-up work miracles. But the sending cold emails by hand sucks because it takes way too much time. That\u2019s not a made-up marketing scenario. That\u2019s life. And if you\u2019ve ever been sending your cold emails manually, you know that.<br \/>\nWe created Woodpecker because we had been sending our cold emails by hand and it was a problem we needed to solve. Now you can use our solution to fix it up for\u00a0yourself. Here\u2019s how to set up a cold email campaign in Woodpecker to automate outreach in a few simple steps.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Woodpecker.co Quickstart Guide<\/title>\n<meta name=\"description\" content=\"Here&#039;s the first part of our quickstart guide: see how to set up your cold email campaign in Woodpecker.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/quickstart-guide-1-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Woodpecker.co Quickstart Guide\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s the first part of our quickstart guide: see how to set up your cold email campaign in Woodpecker.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/quickstart-guide-1-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-22T12:29:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:28:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/file-uuVOhhe81M-e1574163521133.png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/quickstart-guide-1-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/quickstart-guide-1-campaign\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"Woodpecker.co Quickstart Guide: How to set up a cold email campaign\",\"datePublished\":\"2015-10-22T12:29:31+00:00\",\"dateModified\":\"2025-01-21T09:28:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/quickstart-guide-1-campaign\/\"},\"wordCount\":1873,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Cold email basics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/quickstart-guide-1-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/quickstart-guide-1-campaign\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/quickstart-guide-1-campaign\/\",\"name\":\"Woodpecker.co Quickstart Guide\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2015-10-22T12:29:31+00:00\",\"dateModified\":\"2025-01-21T09:28:16+00:00\",\"description\":\"Here's the first part of our quickstart guide: see how to set up your cold email campaign in Woodpecker.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woodpecker.co\/blog\/quickstart-guide-1-campaign\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"name\":\"Woodpecker Blog\",\"description\":\"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales &amp; 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