How Data-driven Selling and Personalization Can Boost Your Outbound

I like to stress out the importance of cold email personalization. You may approach the process of adding a personal touch to email copy from multiple angles, which I’ve already described. But sometimes it’s nice to use a tool or two that would do it for you.

I asked Moaaz from Cloudlead, a B2B lead generation intelligence provider, to explain you how to use data to drive your marketing and sales efforts.

Moaaz will take over from now.

Continue reading

A Guide to Personalized Email Using Individual Videos and GIFs

 

As I’ve said in the previous post, cold emailing isn’t easy. You need to run many tests, see what works and what doesn’t, until you find your own take on the process. Also, you’re competing for prospect’s attention with other “cold emailers”. To win, you may like to borrow practices from other email senders, be that email marketers.

Julia Samoilenko, Marketing Manager at Chanty, wrote a guest post about using videos and GIFs in email, an on-trend practice among email marketers. Of course, it won’t work on every group of prospects, but some of you may want to test it out. Maybe in follow-up emails?

Continue reading

What Mail Merge Custom Fields Can I Use for Clever Outreach?

What are mail merge custom fields, dynamic fields, or snippets? However you call them, these are just the pieces of information about each of your prospects that can be merged into your email templates to make your messages catch people’s attention. Oh, and one more thing – successful cold email outreach can’t be done without them.

In this post, I’m sharing some ideas for custom fields, other than the traditional first name and company name. Learn where to find them and how to add them to your prospect base for more effective personalization at scale.

Continue reading

How to Use High-Level Personalization in Influencer Outreach? Tips for SaaS companies

We already know that personalization boosts deliverability, as well as open and reply rates. But how to get about personalizing your messages? A few weeks ago, I asked Magdalena Urbaniak, a Global Communications Manager at Brand24 -a SaaS app for social media monitoring, to tell me a bit more about it. Taking care of influencer outreach, Magda contacts people who get tons of cold emails every day. Yet, she gets responses and starts valuable relations which often turn into business opportunities. Read on to learn how to use high-level personalization to start conversations with influencers.

Continue reading

Personal Touch Email in Sales: 3 Steps to Write It

Three questions: What’s the little big thing that makes our cold email interesting from the very first line? What makes our prospect feel that we really care about talking to them? What changes generic bulk emails into personal valuable messages? One answer: Personal touch. And note that putting in our addressee’s first name in the salutation is not enough nowadays. Here’s how to add a personal touch to a cold email campaign in 3 steps.

Continue reading

Should We Use the ‘Most Effective’ Cold Email Templates?

How many ‘most effective’ cold email templates have you already seen on the web? How many of them do you know by heart? The ‘most effective’ phrase means that it worked great for a person who used it in the first place.

It’s a shame many cold email senders take it as the ‘most effective’ template ever that works always and for everyone. How to use the ‘most effective’ email templates in our cold email outreach? Should we use them at all?

Continue reading

How to Make My Cold Emails Personal? Vol. 3: Tools We Use

Ok, so we’ve done some research on our prospects and we’ve prepared our tailor-made copy. How do we combine the two, so we don’t have to copy & paste each piece of information one by one from our contact base to each message when it comes to sending our cold emails? Here are two tools that can help you carry out highly personalized outreach at scale.

Continue reading

How to Make My Cold Emails Personal? Vol.2: Copy

Right, so we did some research on our prospects. Time to write mind-blowing, personal copy of our emails. That’s where things get tough…

But if you really did your homework right, it won’t be as hard as you think. Here’s how to use the outcome of your research and skillfully incorporate it in your emails to impress your prospects and make them hit ‘Reply’.

Continue reading