SaaS Customer Interviews: How to Carry Them Out & What You Can Learn

SaaS Customer Interviews: How to Carry Them Out & What You Can Learn

When was the last time you actually talked to your customers? I don’t mean a sales call or a demo. I mean actually talking about their business, your business, and how the two virtually affect each other. Our Outbound Sales team has just finalized their 3.5-month long project of customer interviews. Last week, they presented the results to the whole Woodpecker team. That inspired me to write about how you can do it as well at your SaaS company.

So here it goes! See how to carry out customer interviews and what you can learn from talking to your clients.

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The Power of Explainer Video:
How to Convert Inbound Leads Into Sales Vol. 5

How to convert leads into sales? The power of explainer video

 

It’s almost a given these days that when a visitor enters a SaaS website, they see a product explainer video embedded into the site. Video explainers are slowly fighting for being on a SaaS web developer’s ultimate checklist. It’s not unprecedented – I’ve found some sources supporting the claim that videos increase conversion (here’s one of them) or at the very least, the time spent on the site (another study).

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How to Scale New Client Onboarding Process in Your SaaS without Losing a Personal Touch?

Tips on how to scale your new customer onboarding process without losing a personal touch

 

Your sales team puts a lot of effort into finding the right prospects and starting a relationship with them, warming them up from cold to sales-ready. But conversion is not the end of a customer journey. It’s actually just the beginning. And if you want to maintain the relationship your sales team has started, it’s very important to take care of your customers’ experience from the very beginning.

If the customer journey kicks off smoothly and the customers know how to succeed with your product from day one, it’s more likely they will stay loyal to your solution and recommend it to others. It’s important for any business, but especially for a SaaS company.

Let’s see how to plan a SaaS customer onboarding process that will help you maintain a high customer retention rate and build brand advocacy. Based on our own experience.

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SaaS Partner Program – How to Find and Pitch to Partners?

partner program find and pitch to partners

 

Getting new partners for your SaaS Partner Program might be challenging. Getting new partners that fall within your Ideal Partner Profile might be even more difficult.

With the right tools in the box, though, you might find it as easy as can be.

Follow this clear 3-step path to get more partners and an increasing stream of new leads.

Let’s start, shall we?

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How Can You Use Integrations as a Growth Strategy
for Your SaaS?

How can you use integrations as a growth strategy for your SaaS?

 

Have you just gained your first 100 customers? Congratulations! It’s your first big milestone. As your company is gaining traction, your next steps should be to increase the value of your app to the current users and maintain further growth of your customer base. It may seem difficult to find the right balance with limited resources, but there’s a way to achieve both goals in one fell swoop.

Keep reading to find out more.

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What Can You Use Cold Emails for in a SaaS Company, besides Outbound Lead Generation?

What to use cold emails for besides prospecting

 

What’s the first thing that comes to our mind when we think of cold emails in a start-up? Prospecting. Lead generation. Finding new customers potentially interested in our product or service. Fair enough. That’s probably the core application of B2B cold emails right now. But we can do more than that. So, what else can you use cold emails for in your SaaS company?

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What is Upselling and Cross-selling and How to Apply These Techniques in a SaaS Sales Process?

illustration of upsellin or cross-selling in b2b

 

Although an e-commerce sales process greatly differs from the sales we usually cover here, I believe there are some tactics that can be taken from it and applied to your own SaaS sales process. For instance, upselling or cross-selling on the order value. Let’s see how you can use e-commerce’s tactic of upselling and cross-selling to boost your sales.

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Get More From Your SaaS Website: How to Convert Inbound Leads Into Sales vol 3.

When I look at our Google Analytics data at Woodpecker, I can see that the vast majority of our website visitors that become leads come from organic or paid search. And I believe that it’s similar in the case of your SaaS too. The internet users run a query in Google and your website comes up among other results. That’s why I believe your website can be one of the surest lead generation tools at your disposal. Let’s learn how to do it.

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