{"id":14104,"date":"2022-04-12T14:04:58","date_gmt":"2022-04-12T13:04:58","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/como-escribir-un-correo-electronico-en-frio-que-realmente-funcione-en-6-pasos\/"},"modified":"2022-04-12T16:29:04","modified_gmt":"2022-04-12T15:29:04","slug":"como-escribir-un-correo-electronico-en-frio-que-realmente-funcione-en-6-pasos","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/es\/como-escribir-un-correo-electronico-en-frio-que-realmente-funcione-en-6-pasos\/","title":{"rendered":"C\u00f3mo escribir un correo electr\u00f3nico en fr\u00edo que realmente funcione en 6 pasos"},"content":{"rendered":"<p>Para conseguir respuestas, un correo electr\u00f3nico fr\u00edo tiene que ser corto pero potente e intrigante. Por esta raz\u00f3n, cada parte de este breve mensaje tiene que tener un significado y desempe\u00f1ar un papel comunicativo crucial.<\/p>\n<p>En Woodpecker, hemos visto muchas veces qu\u00e9 es lo que determina que un mensaje tenga una alta tasa de respuesta. Comprueba si conoces estos 6 pasos tremendamente importantes para escribir un email fr\u00edo para ventas que funcione.<\/p>\n<p>Para empezar, echemos un vistazo a lo que es un correo electr\u00f3nico en fr\u00edo hoy en d\u00eda y c\u00f3mo ha cambiado el enfoque de la escritura de correos electr\u00f3nicos en fr\u00edo a lo largo de los a\u00f1os.<\/p>\n<p>\n\n<aside \n    class=\"tip-block tip-block--yellow\" \n    \n>\n    <div class=\"tip-block__content\">\n        <p>If you prefer learning from videos over reading articles, be sure to check the&nbsp;Woodpecker&nbsp;Academy\u2019s cold email course &#8211; <a href=\"https:\/\/woodpecker.co\/academy\/cold-email\/what-is-cold-email\" target=\"_blank\" rel=\"noopener\">lesson 3<\/a>.<\/p>\n\n    <\/div>\n<\/aside><\/p>\n<h2><strong>\u00bfQu\u00e9 es el correo electr\u00f3nico fr\u00edo?<\/strong><\/h2>\n<p>El correo electr\u00f3nico fr\u00edo es una forma de iniciar y mantener relaciones comerciales.<\/p>\n<p>Para entender mejor lo que es, pensemos en c\u00f3mo se desarrollan las relaciones comerciales en el mundo offline. Normalmente, todo empieza con una conversaci\u00f3n&#8230;<\/p>\n<p>Este es uno de los posibles escenarios: un vendedor acude a una conferencia o feria del sector para conocer a nuevos clientes. Durante el evento, busca oportunidades para iniciar una conversaci\u00f3n. Pero su objetivo no es presentar su oferta o presumir de su empresa. Quiere romper el hielo e iniciar un di\u00e1logo. Su objetivo es conocer mejor el negocio de sus clientes potenciales y establecer una relaci\u00f3n con ellos.<\/p>\n<p>Las ventas salientes siguen los mismos principios. El correo electr\u00f3nico en fr\u00edo es un medio para iniciar una conversaci\u00f3n en el mundo online. Es un mensaje que se env\u00eda a una persona que probablemente no sabe nada o muy poco sobre su empresa. Como es la primera vez que oyen hablar de ti, decimos que son clientes potenciales &#8220;en fr\u00edo&#8221;.<\/p>\n<p>El objetivo de un correo electr\u00f3nico en fr\u00edo no es la conversi\u00f3n instant\u00e1nea, <a href=\"https:\/\/woodpecker.us10.list-manage.com\/subscribe\/post?u=458816f717c96407291141eac&#038;id=52c02d28e1\" target=\"_blank\" rel=\"noopener\">sino la construcci\u00f3n<\/a> de la relaci\u00f3n de extra\u00f1os a socios comerciales. En otras palabras, calentar a esos clientes potenciales. Poco a poco.<\/p>\n<p>\u00a0<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1125524161&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div><a title=\"Woodpecker.co\" href=\"https:\/\/soundcloud.com\/woodpeckerco\" target=\"_blank\" rel=\"noopener\">Woodpecker.co<\/a> \u00b7 <a title=\"How to Write a Cold Email That Actually Works\" href=\"https:\/\/soundcloud.com\/woodpeckerco\/how-to-write-a-cold-email-that-actually-works\" target=\"_blank\" rel=\"noopener\">How to Write a Cold Email That Actually Works<\/a><\/div>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3GC6MEr3wR0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/center>\u00a0<\/p>\n<ul>\n<li>Sea coherente: no deje que el tono y el estilo difieran del resto de su correo electr\u00f3nico. Si utiliza un tono informal en todo su correo electr\u00f3nico, tal vez pueda incluir el nombre de pila + el nombre de la empresa, y estar\u00e1 todo listo.<\/li>\n<li>Considere la perspectiva de su cliente potencial: \u00bfqu\u00e9 esperar\u00eda ver en su bandeja de entrada si fuera uno de sus clientes potenciales? \u00bfCu\u00e1l es su estilo de comunicaci\u00f3n habitual? Intenta imitarlo cuando escribas tu l\u00ednea &#8220;de&#8221;.<\/li>\n<li>Encuentra tu propia l\u00ednea que se ajuste a las expectativas de tu cliente potencial &#8211; no sigas ciegamente cualquier consejo que hayas encontrado en la web.<\/li>\n<li>Piensa por ti mismo. T\u00fa eres quien mejor conoce a tus clientes potenciales y sabe lo que esperan ver.<\/li>\n<li>Piensa en qui\u00e9nes son tus clientes potenciales a los que m\u00e1s les gustar\u00eda hablar: s\u00e9 espec\u00edfico al respecto. Utiliza esa informaci\u00f3n para editar tu l\u00ednea &#8220;de&#8221;.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-14105 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2020\/12\/cold-email-intro-1.png\" alt=\"\" width=\"697\" height=\"278\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2020\/12\/cold-email-intro-1.png 697w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2020\/12\/cold-email-intro-1-300x120.png 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Para conseguir respuestas, un correo electr\u00f3nico fr\u00edo tiene que ser corto pero potente e intrigante. Por esta raz\u00f3n, cada parte de este breve mensaje tiene que tener un significado y desempe\u00f1ar un papel comunicativo crucial.<\/p>\n","protected":false},"author":2,"featured_media":14113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo escribir un correo electr\u00f3nico en fr\u00edo que realmente funcione: Tutorial de 6 pasos<\/title>\n<meta name=\"description\" content=\"\u00bfTe preguntas c\u00f3mo escribir un correo electr\u00f3nico en fr\u00edo que venda? 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