How to Apply Selling Techniques to Cold Email Prospecting

an illustration to the selling techniques article

List building is the outreach phase when we should learn as much as we can about our prospects so that we know what to put in our cold email copy. But what if we don’t know what type of information to look for besides simple facts, such as company name, size, the number of employees, etc.? How to structure the research process to squeeze out the most of it?

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How Data-driven Selling and Personalization Can Boost Your Outbound

I like to stress out the importance of cold email personalization. You may approach the process of adding a personal touch to email copy from multiple angles, which I’ve already described. But sometimes it’s nice to use a tool or two that would do it for you.

I asked Moaaz from Cloudlead, a B2B lead generation intelligence provider, to explain you how to use data to drive your marketing and sales efforts.

Moaaz will take over from now.

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How Should I Take Care of My Brand Online Before Email Outreach?

Most cold email senders craft their campaigns with a view to acquiring new business relations. They commit all their efforts to planning a new cold email campaign. They spend a long time on precise targeting, perfecting their email copy and taking care of impeccable deliverability.

In the end, they do indeed achieve a very high open rate of their email campaign, one that would amaze even a well-seasoned cold email sender. Yet the reply rate to their campaigns is very poor. How is that possible?

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