Jak rozgrzać adres do cold e-mailingu?

Pamiętasz, jak pisałam o tym, dlaczego  warto założyć osobny adres e-mail  do cold mailingu? Oto pewnego rodzaju kontynuacja tego tematu. Zanim zaczniesz używać nowo utworzonej skrzynki pocztowej do poważnych kampanii outboundowych, ważne jest, aby ją trochę rozgrzać. W Woodpeckerze często widzimy, że zupełnie nowe adresy, które wcześniej nie były rozgrzane, a są używane do wysyłek cold e-maili są blokowane wkrótce po rozpoczęciu kampanii. Oto więcej o tym, dlaczego tak się dzieje i jak tego uniknąć. Sprawdź krok po kroku, jak rozgrzać swój adres przed rozpoczęciem kampanii cold e-mailowej.

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How to Check & Improve Your Domain and Email Server IP Reputation?

How to Check & Improve the Reputation of Your Domain and Email Server IP

 

I bet you want your emails to get to your ideal prospects’ inboxes. To make sure they will, you need to take care of your deliverability. Among many factors that affect the deliverability, the reputation of your domain and your email server IP plays a tremendous role.

Do you know what actually affects the reputation? Do you know how to check the reputation, control it, or improve it? Read on to find some answers and helpful tools.
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SMTP & IMAP: What Is It? How Does It Work?

smtp imap what is it

SMTPIMAP are the two main protocols that allow you to send and receive emails. Why am I even writing about this? Well, sometimes we take crucial things for granted. We use them every day and don’t ever think about how they work. I believe that this is one of such things. And I think that it’s worth understanding how sending your emails works, especially if you send a lot of them as a part of your job.

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What is DKIM & SPF?
And How to Set It Up?

what is SPF and DKIM? How to set it up?This is serious. This is about your email deliverability. I know from my own experience that these acronyms may sound unfamiliar, scary and may seem totally uninteresting. Or maybe they sound familiar, but you never cared enough to check what they really are.

Either way, it’s time to learn a bit about what is SPF & DKIM and how to set them up in your DNS records for your mail server, if you want to have better control over your email deliverability.

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GDPR for Cold Sales Email Senders – FAQ

GDPR for cold email senders

Lately, we’re getting lots of questions about GDPR (General Data Protection Regulation). This seems like a topic that still needs some clarification. That’s why here we’ve put together a GDPR FAQ – a list of frequently asked questions about the regulation along with our answers. Hope you’ll find here some useful clues and practical tips about processing data and managing your email campaigns according to the GDPR principles.

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28 Tools & Services for Outbound Prospect List Building (Updated)

Prospect list building is a crucial part of the outbound sales process. The first step is defining your ideal customer profile (ICP). But as soon as you’ve done that, you actually need to find the right accounts, people and their contact details. Here’s a tool stack for step two. A collection of outbound prospect list building tools and services that will help you regularly feed Woodpecker with fresh contacts.

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