Cathy is the Woodpecker blog’s creator. She used to spend lots of time contacting prospects, especially via email. One of the few people on Earth who read crappy cold emails from start to end and analyze them – for purely educational purposes. Taking care of this blog, reporting Woodpecker’s journey on the pursuit of happy openings, successful closures and all the new skills we acquire in between.
Some would immediately say Yes! to putting an unsubscribe link. Some would say No… The answer to this is more complex than it may seem, so whatever your first answer was, you may want to check this article for a non-radical but rather a common-sense approach to an opt-out in cold email.
Pamiętasz, jak pisałam o tym, dlaczego warto założyć osobny adres e-mail do cold mailingu? Oto pewnego rodzaju kontynuacja tego tematu. Zanim zaczniesz używać nowo utworzonej skrzynki pocztowej do poważnych kampanii outboundowych, ważne jest, aby ją trochę rozgrzać. W Woodpeckerze często widzimy, że zupełnie nowe adresy, które wcześniej nie były rozgrzane, a są używane do wysyłek cold e-maili są blokowane wkrótce po rozpoczęciu kampanii. Oto więcej o tym, dlaczego tak się dzieje i jak tego uniknąć. Sprawdź krok po kroku, jak rozgrzać swój adres przed rozpoczęciem kampanii cold e-mailowej.
In order to get replies, a cold email has to be short yet powerful, and intriguing. For this reason, each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
I bet you want your emails to get to your ideal prospects’ inboxes. To make sure they will, you need to take care of your deliverability. Among many factors that affect the deliverability, the reputation of your domain and your email server IP plays a tremendous role.
Do you know what actually affects the reputation? Do you know how to check the reputation, control it, or improve it? Read on to find some answers and helpful tools. Continue reading →
SMTP & IMAP are the two main protocols that allow you to send and receive emails. Why am I even writing about this? Well, sometimes we take crucial things for granted. We use them every day and don’t ever think about how they work. I believe that this is one of such things. And I think that it’s worth understanding how sending your emails works, especially if you send a lot of them as a part of your job.
This is serious. This is about your email deliverability. I know from my own experience that these acronyms may sound unfamiliar, scary and may seem totally uninteresting. Or maybe they sound familiar, but you never cared enough to check what they really are.
Either way, it’s time to learn a bit about what is SPF & DKIM and how to set them up in your DNS records for your mail server, if you want to have better control over your email deliverability.
Are you taking good care of your cold email campaigns’ delivery rates? There are a few tools our team uses to help Woodpecker customers test email deliverability and improve it. In this post, we share this list with you and explain how & when you can use email deliverability tools by yourself.
Lately, we’re getting lots of questions about GDPR (General Data Protection Regulation). This seems like a topic that still needs some clarification. That’s why here we’ve put together a GDPR FAQ – a list of frequently asked questions about the regulation along with our answers. Hope you’ll find here some useful clues and practical tips about processing data and managing your email campaigns according to the GDPR principles.
You have to know this. Especially if you do email outreach. Each email service provider has its own email sending limits. The limits may be daily, hourly, and sometimes also per minute. If you’re sending cold email campaigns without being aware of your email provider’s limits, your email account may get blocked before you know it.
Prospect list building is a crucial part of the outbound sales process. The first step is defining your ideal customer profile (ICP). But as soon as you’ve done that, you actually need to find the right accounts, people and their contact details. Here’s a tool stack for step two. A collection of outbound prospect list building tools and services that will help you regularly feed Woodpecker with fresh contacts.