It’s no secret that outbound sales are a numbers game. Prospecting tactics and strategies are important, but not setting clear and achievable sales targets is like jumping in a taxi with no destination in mind; it’s not so smart and it’s simply a waste of money.
Today on our blog, we give the stage to Thibaut Souyris, the CEO and Founder of SalesLabs, who will tell you how to set your sales goals so they’re ambitious, but achievable.
It’s impossible to retain 100% of your trial users. In some cases your product turns out not to be the best fit for them, their priorities change or they’re hoping you’ll develop it in a direction that’s just not aligned with your vision.
There are other reasons trial users don’t convert, though – ones that you can control.
When you send out an email, it goes through a series of SPAM-filtering tests that determine whether it will be let through to the inbox.
And sure, this doesn’t really stand in the way of your email getting through when you want to just grab a coffee with friends (unless there’s 500 of them and you’re emailing them all at once with the same message), but it might prove problematic when you’re reaching out to prospects or clients and your messages keep being mistaken for SPAM.
See how to make sure your emails are getting exactly where you want them to – to the contact’s main inbox.