{"id":30,"date":"2025-05-15T14:27:31","date_gmt":"2025-05-15T14:27:31","guid":{"rendered":"https:\/\/staging.woodpecker.co\/academy\/?post_type=course&#038;p=30"},"modified":"2026-05-20T06:56:30","modified_gmt":"2026-05-20T06:56:30","slug":"cold-email","status":"publish","type":"course","link":"https:\/\/woodpecker.co\/academy\/course\/cold-email\/","title":{"rendered":"Cold email course"},"content":{"rendered":"\n<p class=\"academy-course__header-eyebrown\">Woodpecker Academy<\/p>\n\n\n\n<h1 class=\"wp-block-heading academy-course__header-title\">Cold email course<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Start this free cold email course from Woodpecker, a cold email tool with 10 years of experience. Learn to build effective campaigns with real data, benchmarks, and insights from top senders.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo academy-course__header-yt wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cold email online course\" src=\"https:\/\/player.vimeo.com\/video\/1093004716?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\t\t<section class=\"wp-block-sensei-lms-course-outline sensei-block-wrapper  is-style-default\" style=\"\">\n\t\t\t\t\n\t\t\t<section class=\"wp-block-sensei-lms-course-outline-module sensei-collapsible  is-style-default wp-block-sensei-lms-course-outline-module-bordered\" style=\"\">\n\t\t\t\t<header class=\"wp-block-sensei-lms-course-outline-module__header has-text-color has-white-color\" style=\"\">\n\t\t\t\t\t<h2 class=\"wp-block-sensei-lms-course-outline-module__title\"><a href=\"https:\/\/woodpecker.co\/academy\/modules\/chapter-1-why-cold-email\/?course_id=30\">Chapter 1: Why cold email<\/a><\/h2>\n\t\t\t\t\t<\/header>\n\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-sensei-lms-collapsible sensei-collapsible__content\">\n\t\t\t\t\t<div class=\"wp-block-sensei-lms-course-outline-module__description\">Module 1 gives you a data-backed overview of cold email as a lead generation channel. You&#8217;ll learn how to launch and scale campaigns, calculate cost per lead and ROI, and see real examples from companies generating thousands of leads. Perfect if you&#8217;re looking for a low-cost, high-impact way to grow. Start with the first lesson below.<\/div>\n\t\t\t\t\t<h3 class=\"wp-block-sensei-lms-course-outline-module__lessons-title\">\n\t\t\t\t\t\tLessons\n\t\t\t\t\t<\/h3>\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-is-not-dead\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 1: Cold email is NOT dead here is why\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-roi\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 2: Cost per cold email lead and ROI\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-minimal-setup\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 3: Cost per cold email lead for a minimal setup\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-roi-1\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 4: Reaching 10.000 prospects a month with cold email, setup, cost per lead and ROI (PART 1)\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-roi-2\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 5: Reaching 10.000 prospects a month with cold email, setup, cost per lead and ROI (PART 2)\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-flexible-direct-channel\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 6: Cold email &#8211; flexible direct channel with ownership\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-evolution\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 7: Cold email evolution\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/lcold-email-vs-other-lead-generation-channels\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 8: Cold email VS other lead generation channels\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\n\t\t\t<section class=\"wp-block-sensei-lms-course-outline-module sensei-collapsible  is-style-default wp-block-sensei-lms-course-outline-module-bordered\" style=\"\">\n\t\t\t\t<header class=\"wp-block-sensei-lms-course-outline-module__header has-text-color has-white-color\" style=\"\">\n\t\t\t\t\t<h2 class=\"wp-block-sensei-lms-course-outline-module__title\"><a href=\"https:\/\/woodpecker.co\/academy\/modules\/chapter-2-prepare-your-cold-email-infrastructure\/?course_id=30\">Chapter 2: Prepare your cold email infrastructure<\/a><\/h2>\n\t\t\t\t\t<\/header>\n\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-sensei-lms-collapsible sensei-collapsible__content\">\n\t\t\t\t\t<div class=\"wp-block-sensei-lms-course-outline-module__description\">Chapter 2 gives you the complete technical foundation for cold email that actually lands in the inbox. You&#8217;ll learn how to set up domains, configure authentication records (SPF, DKIM, DMARC), and warm up your infrastructure the right way, so your emails reach the primary inbox consistently. Perfect if you want to skip the guesswork and build a setup that&#8217;s reliable and built to last. Start with the first lesson below.<\/div>\n\t\t\t\t\t<h3 class=\"wp-block-sensei-lms-course-outline-module__lessons-title\">\n\t\t\t\t\t\tLessons\n\t\t\t\t\t<\/h3>\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/domains-and-email-accounts\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tIntro: Setting up domains and email accounts\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/woodpeckers-domain-and-email-account-setup\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 1: Using Woodpecker\u2019s domain and email account setup\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-domains-and-accounts\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 2: Buying domains and email accounts outside of Woodpecker\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/spf-cold-email\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 3: Setting up your SPF record for cold email\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/dkim-cold-email\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 4: Setting up your DKIM record for cold email\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/dmarc-cold-email\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 5: Setting up your DMARC record for cold emai\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-account-setup\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 6: Setting up your email account\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-warmup-infrastructure\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 7: Email warm-up and infrastructure\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-warmup\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 8: What is email warm-up?\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-reputation\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 9: Your cold email reputation\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-tactics\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 10: Pro cold email tactics for early results and lasting deliverability\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/how-many-email-accounts\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 11: How many email accounts do you need?\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t<a href=\"https:\/\/woodpecker.co\/academy\/lesson\/cold-email-infrastructure\/\" class=\"wp-block-sensei-lms-course-outline-lesson\" style=\"\">\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n\t\t\t\t<span>\n\t\t\t\t\tLesson 12: Scaling your cold email infrastructure\n\t\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t<svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg?v=4.25.0#sensei-sprite-chevron-right\"><\/use><\/svg>\n\t\t\t<\/a>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\n\t\t\t<\/section>\n\t\t\n\n<div class=\"section-coming-soon-chapters-block \"\n          >\n  <div class=\"container\">\n    <div class=\"section-coming-soon-chapters-block__inner\">\n      \n      <div class=\"section-coming-soon-chapters-block__wrapper\">\n        <div class=\"section-coming-soon-chapters-block__list wp-block-sensei-lms-course-outline\" aria-hidden=\"true\">\n                      <section class=\"wp-block-sensei-lms-course-outline-module sensei-collapsible is-style-default wp-block-sensei-lms-course-outline-module-bordered\">\n              <header class=\"wp-block-sensei-lms-course-outline-module__header has-text-color has-white-color\">\n                <h2 class=\"wp-block-sensei-lms-course-outline-module__title\">\n                  <a>Chapter 3: Before your first campaign COMING SOON<\/a>\n                <\/h2>\n              <\/header>\n              <div class=\"wp-block-sensei-lms-collapsible sensei-collapsible__content\">\n                                  <div class=\"wp-block-sensei-lms-course-outline-module__description\">In Chapter 3 of this cold email course you&#8217;ll find your perfect niche and get prepared to reach it. After this chapter you&#8217;ll be ready to launch your first cold email campaign.<\/div>\n                                                  <h3 class=\"wp-block-sensei-lms-course-outline-module__lessons-title\">Lessons<\/h3>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 1: Introduction to finding your cold email niche<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 2: The six-point niche scoring framework for cold email<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 3: Find the starving crowd and win with your cold email<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 4: Test: Can you reach your niche with your cold email<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 5: Awareness and sophistication of your niche<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 6: Build &#038; tag your voice of the customer bank<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 7: How to rapidly create meaningful value propositions in your cold email<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 8: Speaking to your niche through various angles in your cold email<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 9: Setting up your cold email sequence structure in Woodpecker<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                                <\/div>\n            <\/section>\n                      <section class=\"wp-block-sensei-lms-course-outline-module sensei-collapsible is-style-default wp-block-sensei-lms-course-outline-module-bordered\">\n              <header class=\"wp-block-sensei-lms-course-outline-module__header has-text-color has-white-color\">\n                <h2 class=\"wp-block-sensei-lms-course-outline-module__title\">\n                  <a>Chapter 4: Launching your first cold email campaign COMING SOON<\/a>\n                <\/h2>\n              <\/header>\n              <div class=\"wp-block-sensei-lms-collapsible sensei-collapsible__content\">\n                                  <div class=\"wp-block-sensei-lms-course-outline-module__description\">In this chapter you&#8217;ll launch your first cold email campaign. Together we&#8217;ll go through the process of working on the copy and setting up the perfect cold email sequence that will maximize your chances to win deals.<\/div>\n                                                  <h3 class=\"wp-block-sensei-lms-course-outline-module__lessons-title\">Lessons<\/h3>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 1:  Introduction: The three \u201cyeses\u201d to earn a reply to a cold email<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 2: The \u201cPreview Text\u201d of your cold email<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 3: The cold email body. Lessons learned<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 4: Closing your emails (CTA, P.S., and signature)<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 5: Writing your cold email sequence using frameworks<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 6: Relevancy, specificity, and personalization in your cold email<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 7: Where can I find potential leads for my cold email campaign?<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 8: Creating a cold email prospect list using basic data<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 9: How to utilize advanced data to create better cold email lists?<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                      <a class=\"wp-block-sensei-lms-course-outline-lesson\">\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__status\"><\/svg>\n                      <span>Lesson 10: Finalizing your cold email sequence and last checks<\/span>\n                      <svg class=\"wp-block-sensei-lms-course-outline-lesson__chevron\"><use href=\"https:\/\/woodpecker.co\/academy\/app\/plugins\/sensei-lms\/assets\/dist\/icons\/sensei-sprite.svg#sensei-sprite-chevron-right\"><\/use><\/svg>\n                    <\/a>\n                                                <\/div>\n            <\/section>\n                  <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Getting started with cold emails? 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