Without the right tools, your agency could be working twice as hard for half the results.
It’s no longer about working harder—it’s about working smarter. No matter if you’re managing client relationships, automating outreach, or improving follow-ups, having the right tools can be a game-changer.
Check out the best tools for sales agencies in 2024 that can help you close more deals and keep your team running like a well-oiled machine.
But first…
Why do agencies need the right tools to drive sales success?
For agencies, having the right tools can make all the difference in managing client relationships and closing deals. Let’s take a look at the features that can truly help agencies scale their efforts and keep things running smoothly. With smart sales enablement tools, you can get more done without the extra hassle.
Multi-channel outreach helps you reach more prospects
If you’re running sales campaigns, you need to hit your prospects where they are — whether that’s through email, LinkedIn, or sales calls. A tool that handles multi-channel outreach lets you engage with people across different platforms, giving you a better shot at making a connection.
It’s also key to delivering that personalized touch that makes all the difference when closing deals.
CRM integrations keep everything organized
Managing several clients at once is no small feat, and this is where customer relationship management software (CRM) integrations come in handy.
When your outreach tool syncs with your CRM, everything from emails to notes stays up to date automatically. You won’t need to waste time on manual data entry, and you’ll always have a clear view of your client interactions.
Personalization tools make outreach more effective
Agencies need to stand out in their outreach, and personalization. Tools that allow you to quickly craft personalized messages without spending hours writing each email can be a game-changer.
It’s reaching out to prospects in a way that feels tailored, without spending all your time on it. The right sales enablement tools let you do just that — making your outreach faster and more effective.
Detailed reporting shows what’s working and what’s not
While improving your sales efforts, data is everything. You need sales analytics that show exactly how your campaigns are performing. Are your emails getting opened? Are your sales calls leading to conversions?
With detailed reporting, you get the answers you need to fine-tune your approach, so you can focus on what works and fix what doesn’t.
#1 Woodpecker
Woodpecker is a cold email tool designed to help sales teams and agencies manage outreach campaigns. It helps sales reps send personalized emails and follow-ups automatically.
You can integrate it with different software and email providers. It also monitors email deliverability to ensure messages don’t end up in spam.
With Woodpecker, sales strategies are improved by tracking email performance and managing campaigns.
Key features for sales agencies
- Manage multiple client accounts easily to simplify the sales process.
- Track emails and responses to optimize the sales pipeline and boost sales.
- Monitor email deliverability 24/7 to improve campaign success.
- Perform A/B testing to enhance sales strategies and find what works best.
Extra features
- Unlimited follow-ups for better engagement and increased responses.
- Built-in email warm-up to protect sender reputation and boost sales.
- API integration to connect with essential sales tools for a seamless workflow.
- Spam checker to improve email deliverability and avoid spam filters.
Users’ reviews
- Helps improve cold outreach, and personalization and simplifies automating email campaigns. Source: G2.
- User-friendly interface that is easy to navigate for sales teams. Source: G2.
- Highly praised customer support and onboarding process. Source: G2.
- Effective at tracking email opens and clicks to optimize marketing efforts. Source: G2.
Pricing
Woodpecker offers three main plans:
- Cold Email Plan: Starts at $29 per month. This plan is suitable for business owners and individual marketers. It includes up to 500 contacted prospects and 6,000 emails per month. Features include unlimited team members, email verification, and AI email writing tools.
- Agency Plan: Starts at $49 per month. This is designed for agencies handling multiple clients, offering features like global client management and centralized billing. It allows for 1,000 contacted prospects and 16,000 emails per month.
- Custom Plan: Pricing starts customarily based on your specific needs. It’s perfect for large-scale operations needing tailored solutions, including dedicated support and advanced reporting.
#2 Quickmail
Quickmail is an email outreach tool for automating cold emails and follow-ups. It helps sales teams manage email campaigns and connect with more leads. Sales reps find it useful for reaching more prospects.
Key features for sales agencies
- Automate follow-ups to ensure no lead is missed and boost sales.
- Use inbox rotation to improve email deliverability and avoid spam filters.
- Access detailed analytics to get sales insights and optimize campaigns.
- Integrate with CRMs to streamline workflows with existing tools.
Extra features
- AI-powered email personalization to engage leads in a more targeted way.
- A/B testing to find the best-performing email strategies and boost sales.
- Unlimited team members for better collaboration and campaign management.
- Email warm-up feature to gradually build a positive sender reputation.
Considerations
- Some users report a steep learning curve when starting with the tool.
- The user interface can be confusing for new users of digital tools.
- Advanced analytics may not always be as accurate as expected.
- Multichannel outreach features can sometimes be challenging to implement.
Pricing
QuickMail offers three main pricing plans:
- The Basic plan starts at $49/month and includes 30,000 emails per month and essential email outreach features.
- The Pro plan is $89/month, allowing for up to 100,000 emails per month with CRM integration and advanced analytics.
- The Expert plan is $129/month, offering up to 300,000 emails per month with AI-driven automation features and enhanced multichannel capabilities.
📚 Read more about Quickmail reviews.
#3 Breakcold
Breakcold is a CRM (customer relationship management) and sales pipeline tool designed for agencies, startups, and consultants. It helps manage cold emails, social selling, and client relationships. Also, sales teams can use it to close more deals and keep track of marketing efforts.
Key features for sales agencies
- No limits on email campaigns for continuous outreach.
- Unified email inbox to manage all client communications in one place.
- Automatic email domain rotation to maintain good deliverability and avoid spam.
- CRM integration to connect with tools like LinkedIn and Twitter for social selling.
Extra features
- Personalized email capabilities to engage prospects.
- Integration with various platforms like Zoom and Facebook for streamlined workflows.
- Reminders and notes to keep track of tasks and client interactions.
- LinkedIn and Twitter messaging for enhanced multichannel outreach.
Considerations
- A steep learning curve makes it hard for new users to get started.
- Some users report issues with integrations and CRM setups.
- The upgrade option could offer more value for advanced users.
- Lacks advanced analytics compared to other sales tools.
Pricing
Breakcold offers two main pricing plans.
- The CRM Essentials plan starts at $29 per user/month, providing unlimited sales pipelines, a unified inbox, and LinkedIn/Twitter messaging.
- The CRM Pro plan starts at $59 per user/month, adding email campaigns, a verifier, and advanced campaign analytics. Both plans offer a 14-day free trial for new users.
#4 Saleshandy
Saleshandy is a cold email and sales engagement tool used by sales teams to manage outreach campaigns. It automates follow-ups, tracks emails, and provides insights to improve the sales cycle. Saleshandy is useful for both individual sales reps and teams.
Key features for sales agencies
- Unlimited email accounts allow agencies to manage multiple campaigns without restrictions.
- Automated email sequences ensure follow-ups are sent at the right time to boost engagement.
- Email warm-up helps maintain the sender reputation by gradually increasing email volume.
- Integrations with CRM tools like Salesforce, HubSpot, and Pipedrive simplify workflows.
Extra features
- Sequence score predicts success by analyzing your email outreach performance.
- Unified inbox lets you manage all client replies in one place for easier communication.
- Email verification credits help ensure emails reach valid recipients and reduce bounce rates.
- Mail merge enables personalized emails for higher engagement and better responses.
Considerations
- Some users find the user interface confusing and difficult to navigate.
- Limited integrations with Zoho and fewer HTML templates for emails.
- The follow-up feature requires additional payment, which can be costly.
- Managing multiple plans may feel overwhelming for some users.
Pricing
Saleshandy’s pricing offers four main plans for cold email outreach.
- The Outreach Starter plan starts at $36/month and includes unlimited email accounts, 2,000 prospects, and 6,000 emails per month.
- The Outreach Pro plan costs $99/month and adds CRM integrations, unlimited team members, and 30,000 prospects.
- The Outreach Scale plan is $199/month, designed for larger campaigns with 60,000 prospects and 200,000 emails per month.
- Finally, the Outreach Scale Plus plan costs $299/month and includes 100,000 prospects, 300,000 emails, and a dedicated success manager.
Each plan offers a 7-day free trial.
📚 Read more about Saleshandy reviews.
#5 Zopto
Zopto is an omnichannel sales tool designed for B2B companies to automate LinkedIn and email outreach. Sales and marketing teams use it to run campaigns across multiple platforms and provide real-time reports on sales performance.
With AI-powered tools, Zopto simplifies the sales process and improves lead generation.
Key features for sales agencies
- AI-enhanced omnichannel campaigns help agencies reach prospects through email and LinkedIn for better sales efforts.
- Secure LinkedIn prospecting ensures that outreach follows platform guidelines, keeping accounts safe.
- Real-time campaign reporting provides sales performance insights and helps teams adjust strategies quickly.
- Advanced prospect finder helps sales teams target the right leads with precise filtering options.
Extra features
- Email enrichment and verification improve the quality of customer data and increase deliverability.
- LinkedIn post scheduler allows users to automate content and maintain consistent engagement.
- Integration with CRMs like HubSpot and Salesforce connects Zopto with existing workflows.
- A/B testing enhances sales efforts by helping teams find the most effective messaging strategies.
Considerations
- Steep learning curve may require extra time to master all features.
- The tool can be slow when processing basic actions like sending emails or LinkedIn messages.
- Customer support is often reported as difficult to reach and unresponsive.
- The requirement of LinkedIn Sales Navigator adds extra costs to the sales process.
Pricing
Zopto offers four main pricing plans.
- The Basic plan starts at $197 per month for one account and includes email enrichment, LinkedIn automation, and CRM integration.
- The Pro plan is $297 per month for one account and adds AI-powered features like campaign building and sentiment analysis.
- For agencies, the Agency and Enterprise Basic plan starts at $156 per user/month (minimum two users), offering multi-user management and a premium option for white labeling.
- The Agency and Enterprise Pro plan starts at $237 per user/month and includes full AI capabilities. A one-time fee of $997 unlocks the Premium Agency Option with features like global inbox and custom templates.
#6 Meet Alfred
Meet Alfred is a sales automation tool designed for outreach on LinkedIn, Twitter, and email. Sales professionals manage multichannel campaigns and reach prospects more effectively with this sales tool. By automating tasks, Meet Alfred saves time and streamlines the sales process.
Key features for sales agencies
- Multi-channel prospecting allows outreach on LinkedIn, Twitter, and email for broader audience engagement.
- AI-based personalization helps craft more targeted messages, improving lead generation efforts.
- LinkedIn CRM organizes contacts and interactions, making it easier for agencies to manage their sales force.
- Team management tools streamline onboarding and collaboration for larger teams.
Extra features
- Automated greetings and message templates save time and ensure consistent outreach.
- Social media post scheduling helps maintain a steady presence on platforms like LinkedIn.
- LinkedIn content retargeting ensures you engage prospects who interact with your content.
- Integration with third-party tools like Zapier enables smooth workflows and better automation.
Considerations
- Users risk LinkedIn restrictions or bans when using automation tools, which could harm their sales process.
- Personalization options are limited compared to other best sales tools.
- Customer support can be slow and not as efficient as expected.
- Paying extra for email automation may not suit users only needing LinkedIn outreach.
Pricing
Meet Alfred offers three main pricing plans.
- The Basic plan costs $59 per user/month and includes LinkedIn automation and a basic CRM.
- The Pro plan is $99 per user/month and adds unlimited campaigns, multi-channel automation, and LinkedIn content retargeting.
- The Teams plan costs $79 per user/month (minimum 3 users) and includes team inbox management and volume discounts. F
- or larger teams (10+ users), the White Label plan offers dedicated support and a dedicated account manager, though pricing is custom and requires contacting sales.
Each plan includes a free trial.
#7 CraftDraft
CraftDraft is an automated sales outreach tool designed for teams and agencies. It helps sales reps manage multi-channel campaigns across LinkedIn and email. With AI-powered personalization, it streamlines sales processes and boosts engagement.
Key features for sales agencies
- AI-generated contact lists help sales teams find prospects.
- Multi-channel outreach with LinkedIn and email increases reach across platforms.
- AI CraftBot writes personalized messages, saving time and improving lead conversion.
- Templates for outreach campaigns help sales reps maintain consistency in messaging.
Extra features
- LinkedIn AI assistant automates connections and personalized outreach for better engagement
- AI email personalization crafts tailored messages to suit each prospect’s needs
- AI content writer generates marketing content to support sales processes
- Early-feature access allows users to try new sales tools as they are released
Considerations
- The pricing plan is not scalable, limiting its use for growing sales teams.
- No available reviews make it hard to evaluate the tool’s effectiveness.
- Only one user is allowed per plan, which may not fit larger teams’ needs.
- The tool lacks integrations with other platforms, which may slow down workflows.
Pricing
CraftDraft offers one pricing plan, the Sales Pro plan, at $59 per month.
This includes features like cold outreach campaigns, 1,000 LinkedIn messages, 1,000 LinkedIn connections, 1,000 email messages, and 1,000 AI-crafted messages. It also grants early access to new features, but the plan is limited to a single user.
#8 Systeme.io
Systeme.io is a business management platform designed for small businesses, sales teams, digital marketers, and course creators. It allows users to create sales funnels, send emails, sell products, and manage online courses. This tool streamlines business operations by offering multiple functionalities in one place.
Key features for sales agencies
- Send unlimited emails, helping sales teams reach their audience without limitations.
- Automated sequences save time by automating repetitive tasks in the sales process.
- List segmentation allows targeted marketing efforts, improving campaign effectiveness.
- Build and manage sales funnels to enhance the sales process and increase conversions.
Extra features
- Detailed email analytics provide insights into how campaigns perform and what to improve.
- Stripe, PayPal, and other payment integrations simplify transactions and product sales.
- A/B testing helps users optimize their sales funnels and marketing strategies.
- Course creation tools allow businesses to easily sell and manage online courses.
Considerations
- The email marketing features are basic compared to other advanced sales tools.
- Limited customer support may slow down progress if issues arise during critical times.
- Migration to Systeme.io can be time-consuming, with potential data handling issues.
- Lack of advanced email customization may hinder businesses that need high-level email strategies.
- More suitable for a sales team rather than an agency.
Pricing
Systeme.io offers four pricing plans.
- The Free plan allows up to 2,000 contacts with unlimited emails.
- The Startup plan costs $27/month and supports 5,000 contacts.
- Webinar plan is $47/month and allows 10,000 contacts.
- The Unlimited plan costs $97/month and offers unlimited everything, including contacts, sales funnels, and email campaigns.
Each plan includes essential business tools like automation, payment integrations, and sales funnel steps.
#9 Zeliq
Zeliq is a sales prospecting tool for sales teams. It finds accurate contact data for leads, and offers access to over 450 million contacts, providing up-to-date email addresses and phone numbers. Zeliq also includes an AI assistant to streamline prospecting tasks and manage outreach through multiple channels like email and LinkedIn.
Key features for sales agencies
- Omnichannel sequence builder enables seamless outreach through LinkedIn and email.
- AI assistant automates tasks like list building, saving time for sales professionals.
- CRM synchronization ensures that contacts and sequences stay updated without manual effort.
- LinkedIn extension simplifies lead scraping and outreach directly from the platform.
Extra features
- Data enrichment hub allows users to gather accurate contact information from various sources.
- Advanced search filters help sales teams target the right prospects more efficiently.
- Multichannel outreach with options for email, LinkedIn, and phone calls improves the sales process.
- Manager dashboard provides sales leaders with an overview of team performance and outreach efforts.
Considerations
- The user interface can be confusing, which may slow down task completion for sales reps.
- Some users report occasional email deliverability issues, with emails landing in spam.
- There can be minor delays in bulk data processing, affecting the speed of obtaining prospect data.
- Pricing may be high for smaller teams, especially the custom plan designed for larger sales teams.
Pricing
Zeliq offers three pricing plans.
- The Free plan allows 50 credits per month and two active sequences for basic multichannel outreach.
- The Starter plan costs $59 per user/month, providing 750 credits, unlimited sequences, and CRM synchronization.
- For larger teams, the Custom plan starts at $3,000 annually, offering 24,000 credits per year, team workspaces, and a dedicated account manager.
Each plan is designed to fit different sales team needs and outreach scales.
#10 RocketReach
RocketReach is a sales and recruiting intelligence tool designed to help businesses find accurate lead data and reach out to prospects. It allows sales teams to find emails and phone numbers of potential leads, build automated prospect lists, and get AI-powered lead recommendations.
RocketReach is useful for both small businesses and larger sales teams looking to enhance their outreach efforts.
Key features for sales agencies
- Phone number and email finder allows sales teams to locate contact details globally.
- Prospecting list builder helps sales reps create targeted lead lists for outreach campaigns.
- Integration with existing tools through APIs to streamline the sales process.
- Chrome extension allows users to access lead data directly from their browser.
Extra features
- Advanced search filters ensure that sales professionals can find the most relevant prospects.
- AI-recommended leads help sales teams focus on high-potential clients and improve conversion rates.
- Intent data helps businesses understand the interest level of prospects and tailor outreach accordingly.
- Automated message writing tools simplify outreach and follow-up processes for sales teams.
Considerations
- The pricing is expensive for small businesses, especially with the best deals requiring annual payments.
- Some users report inaccuracies in the lead database, particularly with large companies.
- Data mining, especially for phone numbers, can be slow at times, affecting sales performance.
- Limited scalability for businesses that are looking for more budget-friendly options.
Pricing
RocketReach offers two main pricing tiers: Individual and Team. For teams, there are three plans:
- The Team Pro plan costs $83 per user/month
- The Team Ultimate plan costs $207 per user/month.
- Custom plans are available for larger teams, with pricing dependent on specific needs.
All prices reflect annual billing, as monthly plans are significantly more expensive.
#11 Findymail
Findymail is an email finder and verifier tool that supports sales outreach and prospecting.
It automates the process of exporting and cleaning sales data from platforms like LinkedIn, improving efficiency in sales and marketing departments. With this tool, businesses can find accurate emails and verify them for outreach and marketing campaigns.
Key features for sales agencies
- Automated export with data cleaning improves the quality of sales data for smoother marketing campaigns.
- Sales Navigator Scraper integrates with LinkedIn for deeper insights and higher lead quality.
- Charges only for valid emails, ensuring businesses pay for results and boost the entire sales process.
- Compatible with CRM platforms, allowing seamless synchronization of sales and marketing efforts.
Extra features
- Chrome extension enables easy access to email addresses directly from LinkedIn.
- Email enrichment boosts the value of existing sales data for better targeting and personalization.
- Native integrations with sales productivity tools like Woodpecker streamline workflows.
- API access allows businesses to connect Findymail with other sales tools to enhance operations.
Considerations
- Steep learning curve can make the initial setup and navigation challenging.
- Integration limitations with other tools may hinder the flow of productivity.
- Pricey compared to similar sales productivity tools, with fewer capabilities for the cost.
- Accuracy of email data could be improved for better results.
Pricing
Findymail offers three pricing plans:
- The Basic plan costs $49/month and includes 1,000 email finder credits and verifications.
- The Starter plan, at $99/month, offers 5,000 credits, making it the most popular choice.
- For larger teams, the Business plan costs $249/month, with 15,000 credits.
Each plan includes Sales Navigator and Apollo export, API access, and integration with over 10 tools, with a 10-team member limit. A free trial with 10 finder credits and verifications is also available.
#12 Clay
Clay is a sales intelligence and prospecting tool for scaling personalized outreach using enriched contact data.
It supports sales managers and teams finding, updating, and consolidating contacts through integrations with various data sources. Clay also uses AI to create personalized messages for more effective outreach, improving the overall sales process.
Key features for sales agencies
- Integrations with 75+ data sources allow sales teams to access accurate and up-to-date lead information.
- AI research agent simplifies the process of finding the right contact data, boosting productivity.
- AI email builder automates personalized email creation, saving time for marketing automation campaigns.
- Waterfall enrichment pulls data from multiple sources to enhance lead quality without manual research.
Extra features
- Phone number enrichment provides deeper insights into prospects, improving lead qualification.
- Webhooks enable seamless integration with other marketing automation tools for smoother workflows.
- CRM integrations (available in higher plans) help sync sales data and streamline the entire sales process.
- Rollover credits allow unused credits to carry over, maximizing the value of each plan.
Considerations
- The steep learning curve makes it challenging for new users to navigate the numerous sales organization tools.
- Limited outreach templates require users to spend more time customizing outreach efforts manually.
- CRM integrations, especially with HubSpot, have been reported to be buggy and inconsistent.
- The credit system can be expensive compared to using third-party services for enrichment, limiting cost-effectiveness.
Pricing
Clay offers five pricing plans.
- The Free plan provides 100 credits and access to 50 data sources for 14 days.
- The Starter plan costs $134/month (billed annually) and includes 2,000 credits.
- The Explorer plan, at $314/month, offers 10,000 credits along with email sequencing and webhooks.
- The Pro plan costs $720/month and unlocks CRM integrations and API access.
- For large teams, the Enterprise plan offers custom pricing and features, such as data engineering and dedicated support.
All plans offer unlimited users and access to AI-powered tools for enhanced sales analytics and outreach.
Conclusion on the best sales tools
There are plenty of tools out there, each offering different levels of functionality depending on what your agency needs.
Some are great for full-scale CRM management, while others focus on automation or multichannel outreach. The key is finding the right one that fits how you work and the goals you’re aiming for.
If your agency is all about cold email outreach, Woodpecker is definitely worth a closer look. It’s built to simplify cold emailing, automate follow-ups, and help you manage multiple clients with ease. It’s an all-in-one solution that can boost your results without complicating your workflow.